Snov.io is primarily an email marketing platform, focused on email outreach campaigns and lead generation. It offers various tools to find and verify email addresses, schedule email campaigns, track opens and clicks, and manage email lists.
On the other hand, HubSpot is a comprehensive marketing automation platform that offers not only email marketing but also an array of inbound marketing tools. It includes lead generation, lead management, social media management, landing page creation, CRM, and analytics.
While both platforms offer email marketing capabilities, HubSpot is a more powerful and complete marketing automation solution. It provides a wide range of features aimed at attracting, nurturing, and converting leads into customers through various marketing channels, while Snov.io provides more limited services geared specifically towards email outreach.