vs Marketo

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Email Marketing category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of and Marketo. We'll also delve into the details of which offers the best personalization options within Email Marketing, with there respective Hyperise integrations logo

Pricing: offers basic email marketing features and pricing as well as advanced email marketing tools.


Marketo logo


Pricing: Marketo, a marketing automation platform, offers pricing based on the size of a company, how many contacts they have, and their desired level of features. The pricing plans range from Basic, which starts at $895/month for up to 10,000 contacts and includes basic email marketing and lead management, to Enterprise, which is custom-priced and includes advanced features like predictive analytics and advanced lead scoring. vs Marketo Highlights is primarily an email marketing platform that allows users to send bulk emails, track the performance of their email campaigns, and manage their email lists. It offers features such as email verification and domain search to help users build targeted lists and reach their desired audience.

On the other hand, Marketo is a marketing automation platform that goes beyond email marketing to offer a wide range of tools for lead management, lead nurturing, customer segmentation, and personalization. It also offers advanced features for tracking and analyzing customer behavior, as well as integrations with CRM systems.

While is a more affordable and simple option for small businesses looking for basic email marketing functionality, Marketo is a more powerful and scalable solution for larger businesses with more complex marketing needs. Ultimately, the choice between the two platforms will depend on specific business requirements and budget. vs Marketo Pros Pros

  • Snov is more affordable compared to Marketo.
  • Snov has a simpler and user-friendly interface, making it easy for non-technical users to navigate and use the platform.
  • Snov is solely focused on email marketing, allowing for more targeted and specific email campaigns.
  • Snov has advanced email verification features to ensure emails are delivered to valid and active addresses.
  • Snov allows for easy email personalization and automation of follow-up emails based on recipient actions.
  • Snov is well-suited for small to medium-sized businesses, while Marketo is a better fit for large enterprises with complex marketing needs.

Marketo Pros

  • Pros for Marketo:
  • Wide range of features including lead management, email marketing, lead scoring, and analytics
  • Integrates easily with many other marketing tools such as Salesforce and Google Analytics
  • Offers more automation and customization options compared to Snov
  • Offers a suite of tools and features for B2B marketing and lead generation
  • Cons for Snov:
  • Limited features compared to Marketo, focusing mainly on email marketing
  • Limited automation options compared to Marketo
  • Not designed specifically for B2B marketing and lead generation vs Marketo Cons Cons

  • Snov has limited marketing automation capabilities compared to Marketo.
  • Snov lacks multichannel marketing features that Marketo offers.
  • Snov does not have the robust analytics and reporting tools like Marketo does.
  • Snov is primarily focused on email marketing whereas Marketo offers a wide range of marketing automation functions.
  • Snov's pricing model may be limiting for larger businesses compared to the enterprise-level features offered by Marketo.
  • Snov's integrations and third-party app connections are not as extensive as Marketo's.

Marketo Cons

  • Marketo is more expensive than Snov.
  • Marketo has a steeper learning curve compared to Snov, making it less user-friendly.
  • Marketo is mainly focused on larger enterprises and may not be suitable for smaller businesses.
  • Marketo has limited email marketing capabilities compared to Snov.
  • Marketo requires more technical knowledge and a dedicated IT team to manage and run effectively.
  • Marketo lacks some advanced features like A/B testing, segmentation, and personalization, which are available in Snov. & Marketo Hyperise Integrations uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages. makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages. integration diagram
  • First name
  • Last name
  • Using business Website passed from, Hyperise is able to enrich business logo and website screenshots.
  • Business name
  • Country
  • Category
  • Job title Integration Guide

Marketo uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Marketo makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Marketo integration diagram
  • First name
  • Last name
  • Using business Website passed from Marketo, Hyperise is able to enrich business logo and website screenshots.
  • Business name
  • Job title

Marketo Integration Guide

Other & Marketo Email Marketing platform comparisons

View all Platform Comparisons and Marketo Frequently Asked Questions

Question: What is Snov?

Answer: Snov is an email marketing and outreach automation platform designed for sales, marketing, and recruitment professionals who want to connect with their target audience and grow their businesses.

Question: What features does Snov offer?

Answer: Snov offers a range of features including email drip campaigns, automated outreach, email tracking, email verification, domain search, and more.

Question: How does Snov's email verification feature work?

Answer: Snov's email verification feature checks the validity of email addresses to ensure that they are deliverable, valid, and active. This helps businesses reduce email bounce rates and improve email deliverability.

Question: What is the pricing for Snov?

Answer: Snov offers a range of pricing plans starting at $39 per month for their basic plan up to $199 per month for their business plan. They also offer custom pricing for enterprise clients.

Question: Does Snov integrate with other platforms?

Answer: Yes, Snov integrates with many popular marketing and sales tools including Salesforce, HubSpot, Pipedrive, Zapier, and more.

Question: Is Snov user-friendly?

Answer: Snov is known for its user-friendly interface and ease of use. The platform is intuitive and easy to navigate, even for those who may not have a lot of experience with email marketing and outreach automation.

Question: What kind of support does Snov provide?

Answer: Snov provides a range of support options including email support, live chat, and a knowledge base with helpful articles and tutorials. They also offer personalized support for enterprise clients.

Question: What is Marketo?

Answer: Marketo is a marketing automation platform that enables businesses to automate their marketing processes and engage with their customers through personalized and targeted campaigns.

Question: What type of businesses is Marketo suitable for?

Answer: Marketo is suitable for businesses of all sizes and industries, but is particularly useful for B2B companies.

Question: What are the benefits of using Marketo?

Answer: Marketo offers several benefits including improved lead generation, sophisticated lead nurturing, scoring and management, personalized and targeted campaigns, automated email marketing, enhanced analytics and reporting, and improved ROI.

Question: What features does Marketo offer?

Answer: Marketo offers several advanced features like lead management, lead nurturing, email marketing, lead scoring and routing, CRM integration, social media marketing, analytics and reporting, and mobile marketing.

Question: How does Marketo integrate with CRM systems?

Answer: Marketo can integrate with popular CRM systems like Salesforce, Microsoft Dynamics, SugarCRM, and NetSuite.

Question: How does Marketo manage and score leads?

Answer: Marketo uses a combination of behavioral data and demographic information to score and manage leads. It uses lead scoring models to automate lead qualification and prioritize leads based on their behavior, characteristics, and level of engagement.

Question: How much does Marketo cost?

Answer: Marketo's pricing varies depending on the features and support options a business selects. The platform offers different pricing plans for small, midsize, and enterprise-level businesses.

Question: How easy is it to use Marketo?

Answer: Marketo is a relatively easy platform to use and has a user-friendly interface. However, because it offers a wide array of advanced features, it can take some time to fully understand and utilize all of its capabilities.