Snov.io is a more targeted and individualized email outreach and marketing platform than Mailchimp. It allows users to personalize their emails with content most likely to resonate with their recipients, and provides detailed data about email campaigns. It also provides real-time lead scoring and scoring of email lists and prospects, so users can identify the most interested and engaged contacts. Snov also allows for segmentation and automation, so users can create custom workflows and automate their campaigns. Finally, Snov can send outbound emails from multiple columns at the same time, making it easier to scale campaigns.