Apollo is primarily a marketing automation platform that helps businesses automate their marketing processes to increase customer engagement, conversion rates, and revenue. It provides features such as lead management, contact segmentation, email marketing, social media marketing, and analytics.
On the other hand, Snov is an email marketing platform that focuses on email outreach and lead generation. It provides features such as email verification, email tracking, and list management.
The main difference between the two platforms is their primary focus. While Apollo offers a broader range of marketing automation features, Snov specializes in email marketing and lead generation. Therefore, businesses that are looking for a complete marketing automation solution may prefer Apollo, while those who specifically need email marketing may choose Snov.