HubSpot CRM vs ActiveCampaign

ActiveCampaign

ActiveCampaign

HubSpot CRM vs ActiveCampaign Highlights

HubSpot CRM vs ActiveCampaign Pros

HubSpot CRM Pros

• More comprehensive marketing, sales, and customer service tool, as it includes features for CRM, marketing automation, email, social media, content management, and website management
• Stronger analytics and reporting capabilities, allowing for better measurement of the effectiveness of marketing and sales efforts
• Offers a wider range of integrations with other tools and systems
• More user-friendly interface, with a drag-and-drop editor for email and landing pages
• Better lead capture and management tools, including forms, live chat, and lead nurturing

ActiveCampaign Pros

• More affordable pricing options, making it a better option for small businesses or those on a tight budget
• Stronger automation capabilities, particularly for e-commerce businesses
• Offers a robust suite of tools for email marketing, including segmentation, A/B testing, and automation
• More flexible and customizable, with the ability to create custom fields, tags, and segments to better fit the needs of the business.

HubSpot CRM vs ActiveCampaign Cons

HubSpot CRM Cons

• Higher cost compared to some other marketing automation tools, making it less accessible for small businesses or those on a tight budget
• Steep learning curve, as it offers a wider range of features and can be complex to navigate for those who are new to marketing automation
• Can be resource-intensive, requiring significant time and effort to set up and use effectively

ActiveCampaign Cons

• Limited analytics and reporting capabilities compared to other marketing automation tools, making it harder to measure the effectiveness of marketing and sales efforts
• Fewer integrations with other tools and systems, which can limit its usefulness for businesses that rely on multiple systems
• Less user-friendly interface, with a less intuitive navigation and a less visual email editor.

HubSpot CRM & ActiveCampaign Hyperise Integrations

HubSpot CRM uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

HubSpot CRM makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

• First name
• Last name
• Using business Email passed from HubSpot CRM, Hyperise is able to enrich business logo and website screenshots. In some cases, with a business Email we're also able to enrich profile images, subject to the business email having a publicly available profile.
• Using business Website passed from HubSpot CRM, Hyperise is able to enrich business logo and website screenshots.
• Phone
• Business name
• Job title
• City
• Country

ActiveCampaign uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

ActiveCampaign makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

• First name
• Last name
• Using business Email passed from ActiveCampaign, Hyperise is able to enrich business logo and website screenshots. In some cases, with a business Email we're also able to enrich profile images, subject to the business email having a publicly available profile.
• Phone
• Using business Website passed from ActiveCampaign, Hyperise is able to enrich business logo and website screenshots.
• Business name
• City
• Country

Other HubSpot CRM & ActiveCampaign CRM platform comparisons

HubSpot CRM and ActiveCampaign Frequently Asked Questions

Question: What is HubSpot?

Answer: HubSpot is a customer relationship management (CRM) and marketing automation platform that helps businesses grow by attracting, engaging, and delighting customers.

Question: What kind of businesses use HubSpot?

Answer: HubSpot is used by businesses of all sizes, including small businesses, startups, and enterprises. It is used by a wide range of industries, including technology, healthcare, education, and more.

Question: What features does HubSpot offer?

Answer: HubSpot offers a wide range of features for managing contacts, automating marketing tasks, and analyzing data, including email marketing, marketing automation, lead management, website management, sales enablement, and more.

Question: Is HubSpot easy to use?

Answer: HubSpot is designed to be user-friendly and intuitive, but the level of ease of use will depend on the individual user and their experience with marketing automation software. There are a number of resources available, including a knowledge base, community forum, and customer support, to help users get started and maximize their use of the platform.

Question: How much does HubSpot cost?

Answer: HubSpot offers several pricing plans, including a free basic CRM, a Starter plan, a Professional plan, and an Enterprise plan. The exact pricing for each plan can vary, but starts at $50 per month for the Professional plan and ranges up to thousands of dollars per month for the Enterprise plan.

Question: Does HubSpot offer a free trial?

Answer: Yes, HubSpot offers a free trial for its paid plans, which allows users to test out the platform and its features before committing to a paid plan.

Question: Can I integrate HubSpot with other software?

Answer: Yes, HubSpot offers a wide range of integrations with other software and services, including popular e-commerce platforms, payment gateways, and more. The specific integrations offered will depend on the pricing plan and the individual needs of the business.

Question: What is ActiveCampaign?

Answer: ActiveCampaign is a customer relationship management (CRM) and marketing automation software that helps businesses manage and grow their customer relationships.

Question: What kind of businesses use ActiveCampaign?

Answer: ActiveCampaign is used by businesses of all sizes, including small businesses, freelancers, and enterprises. It is used by a wide range of industries, including e-commerce, real estate, health and wellness, and more.

Question: What features does ActiveCampaign offer?

Answer: ActiveCampaign offers a wide range of features for managing contacts, automating marketing tasks, and analyzing data, including email marketing, automation, lead scoring, custom forms, SMS marketing, sales automation, and more.

Question: Is ActiveCampaign easy to use?

Answer: ActiveCampaign is designed to be user-friendly and intuitive, but the level of ease of use will depend on the individual user and their experience with marketing automation software. There are a number of resources available, including a knowledge base, community forum, and customer support, to help users get started and maximize their use of the platform.

Question: How much does ActiveCampaign cost?

Answer: ActiveCampaign offers several pricing plans, including a free plan, a Lite plan, a Plus plan, a Professional plan, and an Enterprise plan. The exact pricing for each plan can vary, but starts at $9 per month for the Lite plan and ranges up to $129 per month for the Professional plan.

Question: Does ActiveCampaign offer a free trial?

Answer: Yes, ActiveCampaign offers a 14-day free trial for all of its paid plans, which allows users to test out the platform and its features before committing to a paid plan.

Question: Can I integrate ActiveCampaign with other software?

Answer: Yes, ActiveCampaign offers a wide range of integrations with other software and services, including popular e-commerce platforms, payment gateways, and more. The specific integrations offered will depend on the pricing plan and the individual needs of the business.

Question: How does ActiveCampaign work?

Answer: ActiveCampaign has some pretty cool features that help you easily create the best email marketing campaign possible. They have various methods of site tracking, app integrations, and artificial intelligence so your emails can be delivered to customers in a helpful way at every stage of their customer journey!

Question: Do I need a lot of technical experience to use ActiveCampaign?

Answer: ActiveCampaign simplifies marketing automation and email campaign management for non-techies. You can use our platform to create campaigns, automations without the need of being a developer or designer with ActiveCampaign's Automation Recipe Library that contains hundreds prebuilt recipes that are easy to customize! If you find yourself needing help reaching out rest assured as we have friendly support team available 24/7 who will be happy to answer any questions at your convenience.

Question: How does the free trial work?

Answer: The 14-day free trial allows you to test the platform with up to 100 contacts and up to 100 emails sent. The features available within our trial match our Professional tier of features, so if it's good enough for me then I'm sure its more than sufficient for my friends as well! You can simply let your account expire or just upgrade at any time without worry about being charged unless manually upgrading during this period.

Question: Can I extend my free trial?

Answer: Your trial will expire in 14 days. If you need more time, please contact your account executive or the support team if they can't grant the extension request!

Question: Can you help me migrate from another service?

Answer: No kidding! They offer free migration services to help you move from your old email service provider over to AWeber. And when it comes down the plan that's right for you, they'll import all of your lists and contacts into their system without a hitch so everything will be super-organized already too. You can also have them recreate any opt-in forms or automation workflows in case anything was lost during the transfer process and don't forget about having them recreated emails templates while they're at it either because if we've learned one thing, it's that those are important things as well!

Question: Does ActiveCampaign automatically increase my contact limit?

Answer: The limit is not automatically increased, so you have to manually do it. You will know when your limits are getting close because the system alerts you!

Question: Does ActiveCampaign provide landing pages?

Answer: Yes, ActiveCampaign Pages lets you spin up an unlimited number of on-brand high converting landing pages in minutes. With the use of this software, it is possible to automatically create and tag new contacts when they submit a form on your landing pages and trigger automations based off visits to a page. You can also buy with one easy click from any given lander if you want!