HubSpot Marketing vs ActiveCampaign

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Marketing Automation category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of HubSpot Marketing and ActiveCampaign. We'll also delve into the details of which offers the best personalization options within Marketing Automation, with there respective Hyperise integrations

HubSpot Marketing logo

HubSpot Marketing

Pricing: HubSpot Marketing offers a variety of pricing plans to choose from: 1. Free: This plan includes basic marketing features such as forms, pop-ups, and analytics but with limited functionality. 2. Starter: This plan costs $50 per month and includes basic marketing automation and email marketing features along with a few more helpful features like ad management and a/b testing. 3.


ActiveCampaign logo


Pricing: ActiveCampaign offers four pricing plans: 1. Lite Plan: This plan starts at $9/month and includes email marketing, marketing automation, unlimited sending, chat and email support, and one user account. 2. Plus Plan: This plan starts at $49/month and includes everything in the Lite plan plus CRM with sales automation, contact and lead scoring, and up to 25 user accounts. 3.


HubSpot Marketing vs ActiveCampaign Highlights

HubSpot Marketing and ActiveCampaign are two popular marketing automation platforms with distinct differences.

HubSpot Marketing is an all-in-one marketing software that offers a suite of tools including lead generation, email marketing, social media management, analytics, and customer relationship management (CRM). The platform is best suited for businesses that want a comprehensive solution for their marketing needs. HubSpot Marketing also offers a user-friendly interface and customizable templates.

On the other hand, ActiveCampaign focuses on email marketing, marketing automation, and CRM. The software offers advanced email segmentation, personalized content, and automation workflows. ActiveCampaign is ideal for businesses that prioritize email marketing campaigns and want robust automation features.

While both platforms offer similar features, HubSpot Marketing provides a broader range of tools and integrations. ActiveCampaign, on the other hand, offers advanced email marketing capabilities and automation workflows. When selecting a marketing platform, its essential to consider your business goals and marketing priorities to choose the right fit for your organization.

HubSpot Marketing vs ActiveCampaign Pros

HubSpot Marketing Pros

  • Pros of HubSpot Marketing:
  • Powerful marketing automation tools
  • Integrated CRM for seamless marketing and sales alignment
  • Robust reporting and analytics features
  • Comprehensive content management system
  • Extensive library of integrations and apps
  • User-friendly interface and easy-to-use builder tools
  • Cons of ActiveCampaign:
  • Less intuitive interface compared to HubSpot
  • Limited reporting and analytics capabilities
  • No integrated CRM solution
  • Less comprehensive content management system
  • Fewer integrations and apps available

ActiveCampaign Pros

  • ActiveCampaign offers a more affordable starting price point compared to HubSpot Marketing.
  • ActiveCampaign is more user-friendly and easier to set up than HubSpot Marketing.
  • ActiveCampaign has robust email automation features that HubSpot Marketing lacks.
  • ActiveCampaign offers more targeted and personalized email marketing options.
  • ActiveCampaign has a stronger focus on lead scoring and lead nurturing.
  • ActiveCampaign has better CRM and sales automation functionality than HubSpot Marketing.
  • ActiveCampaign offers a mobile app, making it easier to manage campaigns on the go.

HubSpot Marketing vs ActiveCampaign Cons

HubSpot Marketing Cons

  • HubSpot Marketing's pricing is generally higher than ActiveCampaign, making it less accessible for small businesses and startups on a tight budget.
  • HubSpot Marketing's automation workflows can be less intuitive and user-friendly than ActiveCampaign's, requiring some technical skill to set up and manage effectively.
  • HubSpot Marketing's email marketing features are somewhat limited when compared to ActiveCampaign's, which offers more advanced segmentation, personalization, and automation capabilities.
  • HubSpot Marketing's lead scoring and lead nurturing features are less comprehensive than ActiveCampaign's, which offers more tailored processes to automatically take leads through the sales funnel.
  • HubSpot Marketing's customer support can be slower to respond than ActiveCampaign's, which offers more flexible options for contacting customer support and receiving help and guidance.

ActiveCampaign Cons

  • ActiveCampaign is relatively difficult to use and has a steeper learning curve compared to HubSpot Marketing.
  • ActiveCampaign's reporting and analytics capabilities are limited compared to HubSpot Marketing.
  • ActiveCampaign has a limited number of integrations compared to HubSpot Marketing.
  • ActiveCampaign's customer support is not as comprehensive as HubSpot Marketing's offering.
  • ActiveCampaign's pricing can be higher than HubSpot Marketing's, particularly for larger organizations or those with more complex needs.

HubSpot Marketing & ActiveCampaign Hyperise Integrations

HubSpot Marketing uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

HubSpot Marketing makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

HubSpot Marketing integration diagram
  • First name
  • Last name
  • Using business Website passed from HubSpot Marketing, Hyperise is able to enrich business logo and website screenshots.
  • Phone
  • Business name
  • Job title
  • City
  • Country

HubSpot Marketing Integration Guide

ActiveCampaign uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

ActiveCampaign makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

ActiveCampaign integration diagram
  • First name
  • Last name
  • Phone
  • Using business Website passed from ActiveCampaign, Hyperise is able to enrich business logo and website screenshots.
  • Business name
  • City
  • Country

ActiveCampaign Integration Guide

Other HubSpot Marketing & ActiveCampaign Marketing Automation platform comparisons

View all Platform Comparisons

HubSpot Marketing and ActiveCampaign Frequently Asked Questions

Question: What is HubSpot Marketing?

Answer: HubSpot Marketing is a software platform that allows business owners and marketers to create, manage, and measure their marketing campaigns. It is an all-in-one inbound marketing software that helps businesses attract, engage, and delight customers.

Question: What are some of the features included in HubSpot Marketing?

Answer: HubSpot Marketing includes a wide range of features such as lead management, email marketing, social media management, landing pages, SEO optimization, analytics, and reporting.

Question: Can HubSpot integrate with other marketing tools and platforms?

Answer: Yes, HubSpot can integrate with a variety of marketing tools and platforms such as Salesforce, Google Analytics, Adobe Creative Suite, WordPress, Shopify, and many more.

Question: Is HubSpot Marketing suitable for small businesses?

Answer: Yes, HubSpot Marketing is suitable for small businesses as it offers a range of pricing options that can fit any budget. Additionally, it is user-friendly and offers a range of marketing tools that can help small businesses grow and succeed.

Question: Can HubSpot Marketing help with lead generation?

Answer: Yes, HubSpot Marketing is designed to help businesses generate leads through the use of lead magnets such as eBooks, webinars, and whitepapers, as well as through the use of forms, landing pages, and CTA buttons.

Question: How can businesses measure the success of their marketing campaigns using HubSpot Marketing?

Answer: HubSpot Marketing offers a range of analytics and reporting tools that allow businesses to track and measure the success of their marketing campaigns. This includes metrics such as website traffic, lead conversions, social media engagement, email open and click-through rates, and more.

Question: What is ActiveCampaign?

Answer: ActiveCampaign is an all-in-one marketing and sales automation platform designed to help businesses grow and achieve their marketing goals.

Question: How much does ActiveCampaign cost?

Answer: ActiveCampaign pricing starts at $9 per month for 500 contacts on the Lite plan. The Plus plan costs $49 per month for 1000 contacts, and the Professional plan starts at $129 per month for 2500 contacts. The Enterprise plan is customizable and based on the number of contacts you have.

Question: What features does ActiveCampaign offer?

Answer: ActiveCampaign offers email marketing, marketing automation, sales automation, CRM, messaging, machine learning, insights and reporting, integrations, and more.

Question: How does ActiveCampaign compare to other marketing automation platforms?

Answer: ActiveCampaign offers advanced automation capabilities, powerful CRM features, and an easy-to-use interface at a competitive price point. It also offers integrations with over 300 apps and services, including popular tools like Shopify, Salesforce, and Zapier.

Question: Is there a free trial for ActiveCampaign?

Answer: Yes, ActiveCampaign offers a 14-day free trial on all plans, so you can test the platform before committing to a paid subscription.

Question: Does ActiveCampaign offer customer support?

Answer: Yes, ActiveCampaign offers a wide range of support options, including email and phone support, knowledge base, community forum, and live chat.

Question: How does ActiveCampaign work?

Answer: ActiveCampaign has some pretty cool features that help you easily create the best email marketing campaign possible. They have various methods of site tracking, app integrations, and artificial intelligence so your emails can be delivered to customers in a helpful way at every stage of their customer journey!

Question: Do I need a lot of technical experience to use ActiveCampaign?

Answer: ActiveCampaign simplifies marketing automation and email campaign management for non-techies. You can use our platform to create campaigns, automations without the need of being a developer or designer with ActiveCampaign's Automation Recipe Library that contains hundreds prebuilt recipes that are easy to customize! If you find yourself needing help reaching out rest assured as we have friendly support team available 24/7 who will be happy to answer any questions at your convenience.

Question: How does the free trial work?

Answer: The 14-day free trial allows you to test the platform with up to 100 contacts and up to 100 emails sent. The features available within our trial match our Professional tier of features, so if it's good enough for me then I'm sure its more than sufficient for my friends as well! You can simply let your account expire or just upgrade at any time without worry about being charged unless manually upgrading during this period.

Question: Can I extend my free trial?

Answer: Your trial will expire in 14 days. If you need more time, please contact your account executive or the support team if they can't grant the extension request!

Question: Can you help me migrate from another service?

Answer: No kidding! They offer free migration services to help you move from your old email service provider over to AWeber. And when it comes down the plan that's right for you, they'll import all of your lists and contacts into their system without a hitch so everything will be super-organized already too. You can also have them recreate any opt-in forms or automation workflows in case anything was lost during the transfer process and don't forget about having them recreated emails templates while they're at it either because if we've learned one thing, it's that those are important things as well!

Question: Does ActiveCampaign automatically increase my contact limit?

Answer: The limit is not automatically increased, so you have to manually do it. You will know when your limits are getting close because the system alerts you!

Question: Does ActiveCampaign provide landing pages?

Answer: Yes, ActiveCampaign Pages lets you spin up an unlimited number of on-brand high converting landing pages in minutes. With the use of this software, it is possible to automatically create and tag new contacts when they submit a form on your landing pages and trigger automations based off visits to a page. You can also buy with one easy click from any given lander if you want!