Apollo.io vs ActiveCampaign

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Marketing Automation category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of Apollo.io and ActiveCampaign. We'll also delve into the details of which offers the best personalization options within Marketing Automation, with there respective Hyperise integrations

Apollo.io logo


Pricing: The pricing for the Apollo marketing automation platform is not publicly listed on their website. However, interested users can contact their sales team to discuss pricing and get a customized quote based on their specific business needs.


ActiveCampaign logo


Pricing: ActiveCampaign offers subscription plans for its Marketing Automation platform, starting at $9 per month for the Lite plan, which includes basic automation features, email marketing, and support for up to three users. The Plus plan starts at $49 per month and includes advanced automation workflows, CRM integrations, and support for up to 25 users.


Apollo.io vs ActiveCampaign Highlights

The key difference between Apollo and ActiveCampaign lies in their primary focus. Apollo is primarily a sales engagement platform that offers sales automation tools along with marketing automation functions. On the other hand, ActiveCampaign is a dedicated marketing automation platform that focuses on providing advanced marketing automation features and tools.

Apollo offers features such as contact and account data management, sales engagement automation, and personalized communication capabilities. These features are designed to help sales teams manage, automate, and optimize their sales processes.

ActiveCampaign, on the other hand, offers advanced marketing automation features such as email marketing, lead scoring, lead management, lead nurturing, behavior-based automation, and more. The platforms focus is on helping marketers automate and optimize their marketing processes to improve lead generation, customer engagement, and conversion rates.

Therefore, businesses looking for a platform that provides sales automation and marketing automation tools together may opt for Apollo, while those looking for a dedicated marketing automation platform to drive their sales efforts may choose ActiveCampaign.

Apollo.io vs ActiveCampaign Pros

Apollo.io Pros

  • Apollo offers more advanced lead scoring and qualification capabilities.
  • Apollo's contact database allows for easy segmentation and targeting.
  • Apollo has a stronger emphasis on sales automation and integration with CRM systems.
  • Apollo offers advanced reporting and analytics features, including attribution modeling.
  • Apollo has a user-friendly interface and a more modern design.
  • Apollo offers integrations with a wider range of third-party applications.
  • Apollo's customer support has a reputation for being responsive and helpful.
  • Apollo offers a wider range of email templates and design options.

ActiveCampaign Pros

  • Here are some bullet points of the Pros of ActiveCampaign compared to Apollo as a marketing automation platform:
  • ActiveCampaign:
  • Offers a wide range of features for marketing automation, including email marketing, CRM, and SMS marketing
  • Provides detailed reporting and analytics to help businesses measure their marketing success
  • Has a user-friendly interface, making it easy for businesses to set up their campaigns and workflows without technical knowledge
  • Offers integrations with various third-party apps and platforms, including Shopify, Facebook, Salesforce, and WordPress
  • Offers personalized support and training to help businesses get the most out of their software
  • Apollo:
  • Offers advanced lead scoring and segmentation tools to help businesses target their ideal customers
  • Provides robust analytics and reports to help businesses track their campaign progress and ROI
  • Offers integrations with many popular CRMs, such as Salesforce and HubSpot
  • Offers personalized training to help businesses use the software to its full potential
  • Provides a user-friendly interface that is easy to navigate for businesses
  • Overall, both platforms offer great features for marketing automation, but ActiveCampaign may be a better choice for businesses looking for a wider range of features and integrations, while Apollo may be more suitable for businesses looking for advanced targeting and segmentation tools.

Apollo.io vs ActiveCampaign Cons

Apollo.io Cons

  • Apollo may not be as user-friendly or intuitive as ActiveCampaign for those unfamiliar with marketing automation platforms.
  • Apollo's pricing may not be as transparent or flexible as ActiveCampaign's, with some users noting unexpected fees and limited customization options.
  • Integration options with third-party apps may be more limited with Apollo, compared to ActiveCampaign's extensive list of integrations.
  • Apollo may not offer as advanced and diverse features as ActiveCampaign, particularly in areas such as email marketing and lead scoring.
  • Compared to ActiveCampaign's strong customer support, some users have reported experiencing slower response times or less personalized support from the Apollo team.

ActiveCampaign Cons

  • Limited customization options for landing pages and email templates
  • Reporting and analytics features are not as detailed and robust as other automation platforms
  • The learning curve can be steep for new users due to the complexity of the platform
  • The pricing can be on the higher side for small and medium-sized businesses
  • Integration options are limited compared to some other marketing automation platforms
  • The customer support can be slow to respond and not as helpful as expected

Apollo.io & ActiveCampaign Hyperise Integrations

Apollo.io uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Apollo.io makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Apollo.io integration diagram
  • First name
  • Last name
  • Using business Website passed from Apollo.io, Hyperise is able to enrich business logo and website screenshots.
  • Phone
  • Business name
  • Job title
  • Category
  • City
  • Country
  • State

Apollo.io Integration Guide

ActiveCampaign uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

ActiveCampaign makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

ActiveCampaign integration diagram
  • First name
  • Last name
  • Phone
  • Using business Website passed from ActiveCampaign, Hyperise is able to enrich business logo and website screenshots.
  • Business name
  • City
  • Country

ActiveCampaign Integration Guide

Other Apollo.io & ActiveCampaign Marketing Automation platform comparisons

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Apollo.io and ActiveCampaign Frequently Asked Questions

Question: What is Apollo?

Answer: Apollo is a marketing automation platform that enables businesses to streamline their sales and marketing processes, improve lead generation and nurturing, and ultimately drive revenue growth.

Question: What are the key features of Apollo?

Answer: Some key features of Apollo include contact management, email marketing, lead scoring, web analytics and reporting, CRM integration, and social media integration.

Question: How does Apollo help businesses improve their marketing performance?

Answer: With its advanced analytics and reporting capabilities, Apollo enables businesses to track the effectiveness of their marketing campaigns and make data-driven decisions about how to optimize them for better results.

Question: Can Apollo integrate with other marketing tools?

Answer: Yes, Apollo offers integrations with a number of popular marketing tools and platforms, including Salesforce, HubSpot, Marketo, and more.

Question: Is Apollo suitable for businesses of all sizes?

Answer: Yes, Apollo is designed to be suitable for businesses of all sizes, from small startups to large enterprises.

Question: How much does Apollo cost?

Answer: Apollo pricing varies depending on a number of factors, such as the size and needs of your business, as well as which features and integrations you require. It is best to contact the Apollo sales team directly to get a personalized quote based on your specific requirements.

Apollo.io vs ActiveCampaign

Question: Why should I choose Apollo?

Answer: It’s time to take your prospecting game one step further. With Apollo you can find the right leads at the right time, with over 60 filters from our 200 million contact database that includes 10 million companies and a vast collection of mobile numbers among them - making it easier than ever for you to streamline your workflow across Salesforce and Gmail while also taking care of any data entry on behalf of yourself. Start personalizing outreach sequences with customization via Analytics tools, or simply use Sequences in order to boost efficiency when scaling personalized prospects

Question: How does Apollo sync data with my CRM?

Answer: Leave it to the Apollo CRM integration to sync data on people, companies, activities and correct old or inaccurate data. Most sales teams have anywhere from tens of thousands to millions of inaccurate records in their CRMs which causes confusion around reps and clogs up funnels for automation tools that interrupt your journey towards success!

Question: How does Apollo help my Sales Team?

Answer: You know, your future success on the sales floor is determined by all sorts of metrics and data that point to a more receptive environment for increased bottom line growth (think open rates, reply rates, meetings set, rep activity across the board). And then there’s added ability to say WHY numbers go up or down. That’s strategic leadership at its finest! Apollo Sales Engagement Platform helps you track leading indicators of revenue growth so it can be pointed out specifically when they occur--leading you toward maximum profit in no time

Question: What is the Apollo Chrome Extension?

Answer: The Apollo Chrome extension is a must-have for any sales professional who wants to speed up their prospecting process and increase the number of qualified leads they’re able to generate. With just one click, you can export your LinkedIn contacts into an Excel spreadsheet so that it’s easy find prospects in need of specific services or products within seconds!

Question: What is ActiveCampaign?

Answer: ActiveCampaign is a cloud-based marketing automation platform that helps businesses streamline their email marketing, optimize their customer experience, and improve their sales processes.

Question: What features does ActiveCampaign offer?

Answer: ActiveCampaign offers a range of features including email marketing, marketing automation, CRM, sales automation, messaging, and integrations with other tools and apps.

Question: Can I try ActiveCampaign before I buy it?

Answer: Yes, ActiveCampaign offers a 14-day free trial.

Question: What types of businesses can use ActiveCampaign?

Answer: ActiveCampaign is suitable for businesses of all sizes and across various industries. It is particularly useful for small and mid-sized businesses that are looking to automate their marketing efforts.

Question: Does ActiveCampaign offer customer support?

Answer: Yes, ActiveCampaign offers customer support via email, phone, and chat.

Question: What is the pricing of ActiveCampaign?

Answer: ActiveCampaign offers different pricing plans based on the number of contacts you have in your database and the features you need. The pricing starts at $9 per month for the Lite plan and goes up to $229 per month for the Enterprise plan.

Question: Can I integrate ActiveCampaign with other apps?

Answer: Yes, ActiveCampaign offers integrations with hundreds of other business tools and apps, including Salesforce, Shopify, WordPress, and Zapier.

Question: Is ActiveCampaign user-friendly?

Answer: Yes, ActiveCampaign is known for its user-friendly interface and ease of use. However, it may take some time to fully understand and utilize all of its features.

Question: How does ActiveCampaign work?

Answer: ActiveCampaign has some pretty cool features that help you easily create the best email marketing campaign possible. They have various methods of site tracking, app integrations, and artificial intelligence so your emails can be delivered to customers in a helpful way at every stage of their customer journey!

Question: Do I need a lot of technical experience to use ActiveCampaign?

Answer: ActiveCampaign simplifies marketing automation and email campaign management for non-techies. You can use our platform to create campaigns, automations without the need of being a developer or designer with ActiveCampaign's Automation Recipe Library that contains hundreds prebuilt recipes that are easy to customize! If you find yourself needing help reaching out rest assured as we have friendly support team available 24/7 who will be happy to answer any questions at your convenience.

Question: How does the free trial work?

Answer: The 14-day free trial allows you to test the platform with up to 100 contacts and up to 100 emails sent. The features available within our trial match our Professional tier of features, so if it's good enough for me then I'm sure its more than sufficient for my friends as well! You can simply let your account expire or just upgrade at any time without worry about being charged unless manually upgrading during this period.

Question: Can I extend my free trial?

Answer: Your trial will expire in 14 days. If you need more time, please contact your account executive or the support team if they can't grant the extension request!

Question: Can you help me migrate from another service?

Answer: No kidding! They offer free migration services to help you move from your old email service provider over to AWeber. And when it comes down the plan that's right for you, they'll import all of your lists and contacts into their system without a hitch so everything will be super-organized already too. You can also have them recreate any opt-in forms or automation workflows in case anything was lost during the transfer process and don't forget about having them recreated emails templates while they're at it either because if we've learned one thing, it's that those are important things as well!

Question: Does ActiveCampaign automatically increase my contact limit?

Answer: The limit is not automatically increased, so you have to manually do it. You will know when your limits are getting close because the system alerts you!

Question: Does ActiveCampaign provide landing pages?

Answer: Yes, ActiveCampaign Pages lets you spin up an unlimited number of on-brand high converting landing pages in minutes. With the use of this software, it is possible to automatically create and tag new contacts when they submit a form on your landing pages and trigger automations based off visits to a page. You can also buy with one easy click from any given lander if you want!