ActiveCampaign vs Klaviyo

ActiveCampaign

ActiveCampaign

ActiveCampaign vs Klaviyo Highlights

ActiveCampaign vs Klaviyo Pros

ActiveCampaign Pros

• Pros of ActiveCampaign:
• Robust automated campaigns that adapt as contacts move through the buyers journey.
• Enhanced customer segmentation options, allowing more customization.
• Solid customer support, including free live phone support.
• Interactive behavior-based automation gives users the ability to create sophisticated flows based on customer interactions.
• In-depth reporting and analytics with helpful indicators to guide optimization efforts.
• Integrations with popular eCommerce and CRM platforms to streamline processes.
• Pros of Klaviyo:
• User-friendly and intuitive design with drag-and-drop interface.
• Powerful integration with Shopify and other popular eCommerce platforms.
• Split-testing is automated, allowing users to quickly compare multiple versions of an email.
• Pre-built customer segments with flexibility for advanced customization.
• Solid reporting and automated insights to guide optimization efforts.
• Advanced segmentation options, such as allowing customers to react to items in a specific range of price.

Klaviyo Pros

• Ease of integration with a variety of third-party apps
• Better psychological triggers for sophisticated segmentation
• Advanced automation capabilities
• Fewer black box features, allowing for full transparency
• Ability to personalize content for individual customers
• Dynamic segmentation tools for better targeting
• Powerful tracking and reporting capabilities
• Robust customer support team available to help users with any issues

ActiveCampaign vs Klaviyo Cons

ActiveCampaign Cons

• ActiveCampaign offers fewer features than Klaviyo
• Fewer integrations with third-party platforms, like Shopify and Stripe
• More expensive subscription plans
• More complex setup procedure
• More difficult to learn for non-technical users
• Unintuitive user interface
• Limitations on number of contacts and emails that can be sent
• No 24-hour customer support

Klaviyo Cons

• Klaviyo does not offer phone support.
• Klaviyo is limited in its transactional email capabilities.
• Theres no A/B testing feature for lead generation forms, only for emails.
• The automation feature has limited capabilities compared to some more sophisticated automation platforms.
• There is no calendar feature for automated campaigns, making it hard to plan complex campaigns.
• Klaviyo does not have a dedicated landing page builder like that of ActiveCampaign.
• The split-testing feature is only available for emails, and not landing pages.
• Pricing is steep compared to similar marketing automation platforms.

ActiveCampaign & Klaviyo Hyperise Integrations

ActiveCampaign uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

ActiveCampaign makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

• First name
• Last name
• Using business Email passed from ActiveCampaign, Hyperise is able to enrich business logo and website screenshots. In some cases, with a business Email we're also able to enrich profile images, subject to the business email having a publicly available profile.
• Phone
• Using business Website passed from ActiveCampaign, Hyperise is able to enrich business logo and website screenshots.
• Business name
• City
• Country

Klaviyo uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Klaviyo makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

• Using business Email passed from Klaviyo, Hyperise is able to enrich business logo and website screenshots. In some cases, with a business Email we're also able to enrich profile images, subject to the business email having a publicly available profile.
• First name
• Last name

Other ActiveCampaign & Klaviyo Marketing Automation platform comparisons

ActiveCampaign and Klaviyo Frequently Asked Questions

Question: What is ActiveCampaign?

Answer: ActiveCampaign is an all-in-one marketing automation platform combining customer relationship management (CRM), email marketing, automation, and sales pipeline management.

Question: What features does ActiveCampaign offer?

Answer: ActiveCampaign offers features such as customer tracking, automated customer segmentation, customer scoring, email marketing, email automation, SMS messaging, social media integration, A/B testing, analytics and reporting, and customer relationship management (CRM).

Question: How do I get started with ActiveCampaign?

Answer: To get started with ActiveCampaign, you can sign up for a free trial or purchase a paid plan. Once you have an account, you can create your contacts list, segment them, create an automation workflow, and start sending emails.

Question: Can I test out ActiveCampaign before signing up?

Answer: Yes, you can sign up for a free trial of ActiveCampaign to test out the features before signing up.

ActiveCampaign vs Klaviyo

Question: How does ActiveCampaign work?

Answer: ActiveCampaign has some pretty cool features that help you easily create the best email marketing campaign possible. They have various methods of site tracking, app integrations, and artificial intelligence so your emails can be delivered to customers in a helpful way at every stage of their customer journey!

Question: Do I need a lot of technical experience to use ActiveCampaign?

Answer: ActiveCampaign simplifies marketing automation and email campaign management for non-techies. You can use our platform to create campaigns, automations without the need of being a developer or designer with ActiveCampaign's Automation Recipe Library that contains hundreds prebuilt recipes that are easy to customize! If you find yourself needing help reaching out rest assured as we have friendly support team available 24/7 who will be happy to answer any questions at your convenience.

Question: How does the free trial work?

Answer: The 14-day free trial allows you to test the platform with up to 100 contacts and up to 100 emails sent. The features available within our trial match our Professional tier of features, so if it's good enough for me then I'm sure its more than sufficient for my friends as well! You can simply let your account expire or just upgrade at any time without worry about being charged unless manually upgrading during this period.

Question: Can I extend my free trial?

Answer: Your trial will expire in 14 days. If you need more time, please contact your account executive or the support team if they can't grant the extension request!

Question: Can you help me migrate from another service?

Answer: No kidding! They offer free migration services to help you move from your old email service provider over to AWeber. And when it comes down the plan that's right for you, they'll import all of your lists and contacts into their system without a hitch so everything will be super-organized already too. You can also have them recreate any opt-in forms or automation workflows in case anything was lost during the transfer process and don't forget about having them recreated emails templates while they're at it either because if we've learned one thing, it's that those are important things as well!

Question: Does ActiveCampaign automatically increase my contact limit?

Answer: The limit is not automatically increased, so you have to manually do it. You will know when your limits are getting close because the system alerts you!

Question: Does ActiveCampaign provide landing pages?

Answer: Yes, ActiveCampaign Pages lets you spin up an unlimited number of on-brand high converting landing pages in minutes. With the use of this software, it is possible to automatically create and tag new contacts when they submit a form on your landing pages and trigger automations based off visits to a page. You can also buy with one easy click from any given lander if you want!

Question: What is Klaviyo?

Answer: Klaviyo is an email marketing platform designed to help you grow your businesses and make more money from your email, Facebook, Google, and website campaigns. With Klaviyo, you can create personalization campaigns, track sales and website traffic, and tap into valuable customer data.

Question: What kinds of businesses use Klaviyo?

Answer: All types of small, medium, and large businesses are using Klaviyo. From ecommerce to nonprofits to B2B and B2C, Klaviyo helps businesses of all sizes and industries to better understand and serve their customers with effective marketing messages.

Question: Is Klaviyo free to use?

Answer: Klaviyo offers a free plan that can get you started growing your business with email, Facebook and Google Ads. Based on your business's needs, you can upgrade to paid plans and access more advanced features.