Outreach.io vs ActiveCampaign

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Email Marketing category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of Outreach.io and ActiveCampaign. We'll also delve into the details of which offers the best personalization options within Email Marketing, with there respective Hyperise integrations

Outreach.io logo


Pricing: Outreach is a sales engagement platform that offers different pricing plans based on the features and functionality you require. Here is a summary of the Outreach pricing: - Starting with the 'Essentials' plan at $65 per user, per month. This plan is designed for small teams who need the basics of sales engagement software, including email and calendar integration, workflow builder, and some basic reporting functionalities.



ActiveCampaign logo


Pricing: ActiveCampaign offers four pricing plans: 1. Lite - starting at $9/month for up to 500 contacts 2. Plus - starting at $49/month for up to 500 contacts 3. Professional - starting at $129/month for up to 500 contacts 4. Enterprise - starting at $229/month for up to 500 contacts All plans offer various features, such as email marketing, marketing automation, CRM, and sales automation.


Outreach.io vs ActiveCampaign Highlights

Outreach and ActiveCampaign are both powerful software platforms used for marketing and sales automation, but there are some key differences between the two.

Outreach is primarily designed for sales teams, with a focus on outbound prospecting, email sequencing, and account-based marketing. It offers a wide range of features such as sales automation, outreach management, and analytics. With Outreach, sales teams can create highly personalized and targeted marketing messages and campaigns.

ActiveCampaign, on the other hand, is a more versatile marketing automation tool that caters to both sales and marketing teams. It offers a range of features such as email marketing, CRM integration, and marketing automation workflows. ActiveCampaign is also highly customizable, allowing users to create highly personalized messaging and automation workflows.

In terms of pricing, Outreach tends to be more expensive compared to ActiveCampaign. Outreach offers a variety of pricing plans that range from $100-$2000+ per month, while ActiveCampaign offers plans that range from $9-$229 per month.

Overall, if you are primarily looking for a sales-focused platform with advanced outreach and prospecting capabilities, Outreach may be the better choice. However, if you need a more versatile marketing automation tool that can cater to both sales and marketing needs, ActiveCampaign may be the more suitable option.

Outreach.io vs ActiveCampaign Pros

Outreach.io Pros

  • Outreach provides a seamless integration with Salesforce while ActiveCampaign does not have a direct integration with Salesforce.
  • Outreach has a more comprehensive set of features for sales prospecting teams and features like Team Performance reporting that are not available in ActiveCampaign.
  • Outreach has a more intuitive user interface that is easier to navigate and learn compared to ActiveCampaign's interface.
  • Outreach has a more robust set of email automation tools that allow users to create and execute email campaigns at scale with greater precision compared to ActiveCampaign.
  • Outreach provides advanced analytics and metrics reporting that are important for sales teams as they can visualize their outreach efficiencies and effectiveness. ActiveCampaign lacks advanced reporting of this kind.
  • Outreach has a more robust and extensive set of integrations than ActiveCampaign.

ActiveCampaign Pros

  • Offers built-in CRM functionality
  • Provides a range of marketing automation features
  • Offers advanced email marketing features
  • Has powerful segmentation and tagging options
  • Provides SMS marketing functionality
  • Offers web personalization capabilities
  • Provides detailed reporting and analytics features
  • Integrates with a wide variety of third-party apps and services.

Outreach.io vs ActiveCampaign Cons

Outreach.io Cons

  • Limited automation options: Outreach.io doesn't offer as advanced automation as ActiveCampaign which makes it difficult for more complex marketing sequences.
  • Lack of reporting: Outreach.io does not have as many reporting options as ActiveCampaign so you may not have access to the metrics and insights you need.
  • Interface complexity: Outreach.io's user interface may be more complex and difficult to navigate than ActiveCampaign's.
  • Limited personalization: Outreach.io's ability to personalize emails and campaigns is more limited than ActiveCampaign's.
  • No built-in CRM: Outreach.io does not have a built-in customer relationship management (CRM) platform and must be integrated with an external CRM.

ActiveCampaign Cons

  • ActiveCampaign has a steeper learning curve compared to Outreach.
  • ActiveCampaign lacks some advanced features that are present in Outreach, such as the ability for reps to create and share custom email templates.
  • ActiveCampaign's analytics reporting features are limited compared to Outreach's detailed and customizable reporting.
  • ActiveCampaign's pricing can quickly become expensive as the number of contacts and features needed increases.
  • ActiveCampaign's customer support options are limited compared to Outreach, which offers phone support and a robust knowledge base.

Outreach.io & ActiveCampaign Hyperise Integrations

Outreach.io uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Outreach.io makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Outreach.io integration diagram
  • First name
  • Last name
  • Using business Website passed from Outreach.io, Hyperise is able to enrich business logo and website screenshots.
  • Phone
  • Business name
  • Job title
  • Street
  • City
  • Country
  • State

Outreach.io Integration Guide

ActiveCampaign uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

ActiveCampaign makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

ActiveCampaign integration diagram
  • First name
  • Last name
  • Phone
  • Using business Website passed from ActiveCampaign, Hyperise is able to enrich business logo and website screenshots.
  • Business name
  • City
  • Country

ActiveCampaign Integration Guide

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Outreach.io and ActiveCampaign Frequently Asked Questions

Question: What is outreach software?

Answer: Outreach software is a platform that enables businesses to automate and streamline their sales and marketing outreach efforts. It helps businesses achieve greater efficiency in their sales and marketing efforts by automating various tasks such as lead generation, email campaigns, social media outreach, and more.

Question: How does outreach software work?

Answer: Outreach software works by automating various tasks such as lead generation, email campaigns, social media outreach, and more. It also allows you to track your outreach efforts and monitor their performance. With outreach software, you can streamline your sales and marketing efforts, saving you time and resources.

Question: What are the benefits of outreach software?

Answer: The main benefit of outreach software is that it helps businesses achieve greater efficiency in their sales and marketing efforts by automating various tasks. Other benefits include increased productivity, improved lead generation, better lead nurturing, higher conversion rates, improved customer engagement, and more.

Question: What features should I look for in outreach software?

Answer: When evaluating outreach software, you should look for features such as email campaign management, social media outreach, lead generation, lead nurturing, reporting and analytics, and integrations with other tools such as CRM software.

Question: How much does outreach software cost?

Answer: The cost of outreach software can vary widely depending on the features, functionality, and level of customization that you require. Prices typically range from a few hundred dollars per month for basic plans to thousands of dollars per month for enterprise-level plans.

Question: What is ActiveCampaign?

Answer: ActiveCampaign is a cloud-based marketing automation platform designed to help businesses of all sizes automate their marketing and sales efforts.

Question: What features does ActiveCampaign offer?

Answer: ActiveCampaign offers a wide range of marketing automation features, including email marketing, marketing automation workflows, CRM, sales automation, messaging automation, and site tracking.

Question: Is ActiveCampaign easy to use?

Answer: Yes, ActiveCampaign has an intuitive drag-and-drop interface that makes it easy for non-technical users to create and manage their marketing campaigns.

Question: Can ActiveCampaign integrate with other applications?

Answer: Yes, ActiveCampaign integrates with a wide range of third-party applications, including CRMs, ecommerce platforms, social media platforms, and more.

Question: What is ActiveCampaign pricing?

Answer: ActiveCampaign offers a variety of pricing plans based on the number of contacts and features needed. Prices start at $9 per month for the Lite plan and go up to $229 per month for the Enterprise plan.

Question: How does ActiveCampaign compare to other marketing automation platforms?

Answer: ActiveCampaign is a popular marketing automation platform with a wide range of features and integrations. It is often compared to platforms like HubSpot, Mailchimp, and Infusionsoft.

Question: How does ActiveCampaign work?

Answer: ActiveCampaign has some pretty cool features that help you easily create the best email marketing campaign possible. They have various methods of site tracking, app integrations, and artificial intelligence so your emails can be delivered to customers in a helpful way at every stage of their customer journey!

Question: Do I need a lot of technical experience to use ActiveCampaign?

Answer: ActiveCampaign simplifies marketing automation and email campaign management for non-techies. You can use our platform to create campaigns, automations without the need of being a developer or designer with ActiveCampaign's Automation Recipe Library that contains hundreds prebuilt recipes that are easy to customize! If you find yourself needing help reaching out rest assured as we have friendly support team available 24/7 who will be happy to answer any questions at your convenience.

Question: How does the free trial work?

Answer: The 14-day free trial allows you to test the platform with up to 100 contacts and up to 100 emails sent. The features available within our trial match our Professional tier of features, so if it's good enough for me then I'm sure its more than sufficient for my friends as well! You can simply let your account expire or just upgrade at any time without worry about being charged unless manually upgrading during this period.

Question: Can I extend my free trial?

Answer: Your trial will expire in 14 days. If you need more time, please contact your account executive or the support team if they can't grant the extension request!

Question: Can you help me migrate from another service?

Answer: No kidding! They offer free migration services to help you move from your old email service provider over to AWeber. And when it comes down the plan that's right for you, they'll import all of your lists and contacts into their system without a hitch so everything will be super-organized already too. You can also have them recreate any opt-in forms or automation workflows in case anything was lost during the transfer process and don't forget about having them recreated emails templates while they're at it either because if we've learned one thing, it's that those are important things as well!

Question: Does ActiveCampaign automatically increase my contact limit?

Answer: The limit is not automatically increased, so you have to manually do it. You will know when your limits are getting close because the system alerts you!

Question: Does ActiveCampaign provide landing pages?

Answer: Yes, ActiveCampaign Pages lets you spin up an unlimited number of on-brand high converting landing pages in minutes. With the use of this software, it is possible to automatically create and tag new contacts when they submit a form on your landing pages and trigger automations based off visits to a page. You can also buy with one easy click from any given lander if you want!