Salesforce vs ActiveCampaign

Hyperise integrates with 100's of sales and marketing tools, many of which are in the CRM category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of Salesforce and ActiveCampaign. We'll also delve into the details of which offers the best personalization options within CRM, with there respective Hyperise integrations

Salesforce logo


Pricing: Salesforce offers a variety of pricing plans for its cloud-based CRM services. Here are the key points to consider: 1. Sales Cloud and Service Cloud: These plans start at $25/user/month and go up to $300/user/month depending on the available features, including AI-powered guidance, sales forecasting, and team collaboration. 2.


ActiveCampaign logo


Pricing: ActiveCampaign offers four pricing plans: 1. Lite Plan: Starting at $9/month for unlimited sending up to 500 contacts, and basic email marketing features. 2. Plus Plan: Starting at $49/month for up to 500 contacts, and includes CRM, sales automation, and messaging channels. 3. Professional Plan: Starting at $129/month for up to 500 contacts, and includes advanced automation, predictive sending, and custom branding. 4.


Salesforce vs ActiveCampaign Highlights

Salesforce and ActiveCampaign are both popular customer relationship management (CRM) software platforms, but there are some key differences between the two.

Salesforce is a highly customizable and scalable CRM solution, which can accommodate large enterprises and complex sales workflows. It also offers features such as sales forecasting, opportunity management, and advanced analytics. On the downside, Salesforce can be complex and requires significant training to use effectively.

ActiveCampaign, on the other hand, is a more user-friendly and affordable CRM solution that is well-suited for small to mid-sized businesses. It provides features such as email marketing automation, lead scoring, and segmentation. ActiveCampaign also has a strong focus on marketing automation and integrations with other marketing tools. However, it may not be as robust for enterprise-level needs or those with complex sales processes.

Overall, the choice between Salesforce and ActiveCampaign depends on the specific needs and priorities of the business, as well as the level of customization and complexity required.

Salesforce vs ActiveCampaign Pros

Salesforce Pros

  • Here are some pros for Salesforce as compared to ActiveCampaign:
  • Scalability: Salesforce can scale to meet the needs of businesses of any size, while ActiveCampaign is better suited for small to medium-sized businesses.
  • Advanced Reporting: Salesforce offers advanced reporting and analytics tools to help businesses gain deeper insights into customer behavior and trends.
  • Customization: Salesforce's customization options enable businesses to tailor the platform to their specific needs, whereas ActiveCampaign's customization capabilities are more limited.
  • Integration: Salesforce integrates seamlessly with a wide range of third-party tools and services, making it a hub for various business workflows.
  • Customer Support: Salesforce offers 24/7 customer support, which is not available with ActiveCampaign.
  • CRM Capabilities: Salesforce is primarily a CRM platform, and as such, offers more robust CRM capabilities than ActiveCampaign.
  • Brand Recognition: Salesforce is a well-known and trusted brand in the business world, which can help businesses maintain credibility and reputation.

ActiveCampaign Pros

  • ActiveCampaign offers a more user-friendly interface that is easier to navigate compared to Salesforce.
  • ActiveCampaign's pricing plans are more affordable for small to medium-sized businesses compared to Salesforce.
  • ActiveCampaign has more advanced automation features, making it easier for businesses to streamline their marketing and sales processes.
  • ActiveCampaign provides better email marketing features compared to Salesforce, including email templates, marketing automation, and personalized messages.
  • ActiveCampaign's customer support team is highly responsive and provides personalized support to help businesses get started and solve issues quickly.

Salesforce vs ActiveCampaign Cons

Salesforce Cons

  • Salesforce can be more expensive than ActiveCampaign, particularly for small businesses or teams with limited budgets.
  • Salesforce is a more complex and might require more training and time to learn compared to ActiveCampaign.
  • Salesforce has less native automation features compared to ActiveCampaign, which can make it harder to set up complex campaign workflows.
  • Salesforce may not be as intuitive for smaller teams or businesses as ActiveCampaign, which is designed for SMBs.
  • Salesforce's user interface can be overwhelming and difficult to navigate for new users or less technically savvy individuals, while ActiveCampaign's interface is more user-friendly.

ActiveCampaign Cons

  • Limited CRM capabilities: ActiveCampaign's CRM functionality is not as robust as Salesforce's, and it may not be able to meet the needs of larger businesses that require complex CRM workflows and automation.
  • Higher learning curve: ActiveCampaign has a steeper learning curve when compared to Salesforce, especially for users who are unfamiliar with marketing automation and email marketing platforms.
  • Limited reporting: ActiveCampaign's reporting capabilities are not as comprehensive as Salesforce's, especially when it comes to sales and funnel reporting.
  • Limited integrations: ActiveCampaign has fewer integrations available compared to Salesforce, which may limit its ability to integrate with other marketing and sales tools.
  • Limited support options: ActiveCampaign's support options are limited, and users may have to rely on forums and self-help resources to resolve issues. This can be challenging for users who require immediate assistance.
  • Limited scalability: ActiveCampaign's platform may not be as scalable for larger organizations with complex marketing and sales needs.

Salesforce & ActiveCampaign Hyperise Integrations

Salesforce uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Salesforce makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Salesforce integration diagram
  • First name
  • Last name
  • Using business Website passed from Salesforce, Hyperise is able to enrich business logo and website screenshots.
  • Business name
  • City
  • State
  • Country
  • Zip
  • Phone
  • Category

Salesforce Integration Guide

ActiveCampaign uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

ActiveCampaign makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

ActiveCampaign integration diagram
  • First name
  • Last name
  • Phone
  • Using business Website passed from ActiveCampaign, Hyperise is able to enrich business logo and website screenshots.
  • Business name
  • City
  • Country

ActiveCampaign Integration Guide

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Salesforce and ActiveCampaign Frequently Asked Questions

Question: What is Salesforce?

Answer: Salesforce is a cloud-based, customer relationship management (CRM) platform that helps businesses manage their sales, marketing, customer service, and other processes.

Question: How much does Salesforce cost?

Answer: Salesforce offers a variety of pricing plans depending on the needs of your business. Prices range from $25 per user per month for the Essentials plan, up to $300 per user per month for the Unlimited plan.

Question: What types of businesses use Salesforce?

Answer: Salesforce is used by businesses of all sizes and across different industries, including healthcare, finance, retail, and more.

Question: What are the benefits of using Salesforce?

Answer: Some of the benefits of using Salesforce include increased productivity, better communication and collaboration, improved customer relationships, and streamlined business processes.

Question: Is Salesforce easy to use?

Answer: Salesforce has a user-friendly interface and provides training and resources to help users get started. However, the complexity of the platform may require some learning and adaptation.

Question: Is Salesforce secure?

Answer: Yes, Salesforce is a highly secure platform with multiple layers of protection, including encryption, firewalls, and regular security audits.

Question: What integrations are available with Salesforce?

Answer: Salesforce offers over 5,000 integrations with a variety of third-party apps and tools, including marketing automation, accounting, and communication software.

Question: What is ActiveCampaign?

Answer: ActiveCampaign is an all-in-one marketing automation platform that helps businesses grow faster by automating their email marketing campaigns, sales, and customer support processes.

Question: What types of businesses use ActiveCampaign?

Answer: ActiveCampaign is used by businesses of all sizes, from small startups to large enterprises, across various industries including e-commerce, education, healthcare, and technology.

Question: What are the features of ActiveCampaign?

Answer: ActiveCampaign offers a wide range of features that include email marketing, marketing automation, sales automation, CRM, messaging, and machine learning. It also offers integrations with various platforms such as Shopify, Gmail, and Salesforce.

Question: How much does ActiveCampaign cost?

Answer: ActiveCampaign offers different pricing plans based on the number of contacts you have and the features you need. The pricing starts at $9 per month for the Lite plan and goes up to $229 per month for the Enterprise plan.

Question: Is ActiveCampaign easy to use?

Answer: ActiveCampaign has a user-friendly interface and provides comprehensive training and support resources to help users get started. They also offer a 14-day free trial to test the platform before making a commitment.

Question: How does ActiveCampaign work?

Answer: ActiveCampaign has some pretty cool features that help you easily create the best email marketing campaign possible. They have various methods of site tracking, app integrations, and artificial intelligence so your emails can be delivered to customers in a helpful way at every stage of their customer journey!

Question: Do I need a lot of technical experience to use ActiveCampaign?

Answer: ActiveCampaign simplifies marketing automation and email campaign management for non-techies. You can use our platform to create campaigns, automations without the need of being a developer or designer with ActiveCampaign's Automation Recipe Library that contains hundreds prebuilt recipes that are easy to customize! If you find yourself needing help reaching out rest assured as we have friendly support team available 24/7 who will be happy to answer any questions at your convenience.

Question: How does the free trial work?

Answer: The 14-day free trial allows you to test the platform with up to 100 contacts and up to 100 emails sent. The features available within our trial match our Professional tier of features, so if it's good enough for me then I'm sure its more than sufficient for my friends as well! You can simply let your account expire or just upgrade at any time without worry about being charged unless manually upgrading during this period.

Question: Can I extend my free trial?

Answer: Your trial will expire in 14 days. If you need more time, please contact your account executive or the support team if they can't grant the extension request!

Question: Can you help me migrate from another service?

Answer: No kidding! They offer free migration services to help you move from your old email service provider over to AWeber. And when it comes down the plan that's right for you, they'll import all of your lists and contacts into their system without a hitch so everything will be super-organized already too. You can also have them recreate any opt-in forms or automation workflows in case anything was lost during the transfer process and don't forget about having them recreated emails templates while they're at it either because if we've learned one thing, it's that those are important things as well!

Question: Does ActiveCampaign automatically increase my contact limit?

Answer: The limit is not automatically increased, so you have to manually do it. You will know when your limits are getting close because the system alerts you!

Question: Does ActiveCampaign provide landing pages?

Answer: Yes, ActiveCampaign Pages lets you spin up an unlimited number of on-brand high converting landing pages in minutes. With the use of this software, it is possible to automatically create and tag new contacts when they submit a form on your landing pages and trigger automations based off visits to a page. You can also buy with one easy click from any given lander if you want!