Mailshake vs ActiveCampaign

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Email Marketing category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of Mailshake and ActiveCampaign. We'll also delve into the details of which offers the best personalization options within Email Marketing, with there respective Hyperise integrations

Mailshake logo


Pricing: Mailshake offers three pricing plans: 1. Basic: $59/month (or $44/month if paid annually) - for individual users, up to 1,000 contacts, unlimited emails, and customizable templates. 2. Growth: $99/month (or $75/month if paid annually) - for small teams, up to 5,000 contacts, team collaboration features, and phone and email support. 3.



ActiveCampaign logo


Pricing: ActiveCampaign offers several pricing plans for its Marketing Automation platform, depending on the features and number of contacts required. Here is a summary of the pricing plans: 1. Lite: This plan costs $9/month and includes basic features for email marketing and automation, along with support for up to 500 contacts. 2. Plus: This plan costs $49/month and includes advanced features such as CRM, lead scoring, and SMS marketing, along with support for up to 1,000 contacts. 3.


Mailshake vs ActiveCampaign Highlights

Mailshake is an email marketing platform that primarily focuses on improving outreach and cold email campaigns. It provides essential features such as email templates, automatic follow-up sequences, and personalized mail merge options.

On the other hand, ActiveCampaign is a more comprehensive marketing automation platform that provides tools for creating and running complex email campaigns, sales automation, CRM, messaging, and branding tools, etc. It focuses on creating a seamless customer journey and converting leads into customers through personalized messaging, triggered automation, and sales funnels.

The major difference between the two platforms is that Mailshake is more of a narrower and specialized email marketing platform, whereas ActiveCampaign is a broader and comprehensive marketing automation platform that includes email marketing. ActiveCampaign is ideal for businesses that want a complete suite of marketing tools, while Mailshake is more suited for businesses looking for specialized outreach tools to optimize their email marketing efforts.

Mailshake vs ActiveCampaign Pros

Mailshake Pros

  • Mailshake offers a powerful yet simple-to-use email outreach solution, while ActiveCampaign focuses more on comprehensive marketing automation features.
  • Mailshake provides advanced personalization features, such as dynamic fields and snippets, to make email campaigns more personalized and effective. ActiveCampaign also has personalization features, but they are not as advanced as Mailshake's.
  • Mailshake is ideal for small to medium-sized businesses that need a reliable email outreach tool with a user-friendly interface, while ActiveCampaign is more suitable for larger enterprises with complex marketing needs.
  • Mailshake has a highly affordable price range, making it accessible for businesses of all sizes. In contrast, ActiveCampaign is more expensive due to its comprehensive suite of marketing automation features.
  • Mailshake offers seamless email campaign management and optimization tools, while ActiveCampaign focuses on achieving a more comprehensive marketing campaign management experience.
  • Mailshake has a larger set of integrations compared to ActiveCampaign, with support for over 30 integrations, including CRMs, social media platforms, and other tools that can streamline your outreach. ActiveCampaign has fewer integrations, but those it supports are highly popular platforms in the industry.

ActiveCampaign Pros

  • ActiveCampaign has more advanced marketing automation features, allowing for greater automation and personalization of email campaigns.
  • ActiveCampaign offers a visual automation builder, making it easy for users to design and automate complex workflows.
  • ActiveCampaign includes a customer relationship management (CRM) system that can help users manage all customer interactions and track their behavior across the entire customer journey.
  • ActiveCampaign offers extensive integrations with other platforms, including popular tools like Shopify, Salesforce, and Zapier.
  • ActiveCampaign has more options for split testing and optimization of campaigns, allowing users to continually improve their marketing efforts.
  • ActiveCampaign offers advanced reporting and analytics, allowing users to track and analyze their campaign performance in real-time.
  • ActiveCampaign has a strong focus on customer support and provides users with various resources, including training videos, webinars, and a 24/7 support team.

Mailshake vs ActiveCampaign Cons

Mailshake Cons

  • Limited marketing automation features compared to ActiveCampaign
  • No CRM integration
  • No landing page builder
  • Limited segmentation options
  • Limited tracking and reporting capabilities
  • No lead scoring capabilities
  • Limited integrations compared to ActiveCampaign
  • May not be suitable for businesses with complex marketing and sales funnel requirements.

ActiveCampaign Cons

  • ActiveCampaign is more expensive than Mailshake, making it less budget-friendly for small businesses or startups.
  • The email template library in ActiveCampaign is not as extensive as Mailshake's, so users may need to invest more time in creating their own templates.
  • While both platforms offer email automation, ActiveCampaign's automation features can be more complex or difficult to set up for some users.
  • ActiveCampaign doesn't offer the same level of detailed reporting and analytics as Mailshake, which can be a disadvantage for businesses that rely heavily on metrics to track their email marketing performance.
  • Mailshake offers more flexible pricing plans, including a pay-per-email option, which can be more appealing for businesses with smaller email lists or campaigns.

Mailshake & ActiveCampaign Hyperise Integrations

Mailshake uses the Image embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Mailshake makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Mailshake integration diagram
  • First name
  • Last name
  • Business name

Mailshake Integration Guide

ActiveCampaign uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

ActiveCampaign makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

ActiveCampaign integration diagram
  • First name
  • Last name
  • Phone
  • Using business Website passed from ActiveCampaign, Hyperise is able to enrich business logo and website screenshots.
  • Business name
  • City
  • Country

ActiveCampaign Integration Guide

Other Mailshake & ActiveCampaign Email Marketing platform comparisons

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Mailshake and ActiveCampaign Frequently Asked Questions

Question: What is Mailshake?

Answer: Mailshake is a cloud-based email marketing automation and sales engagement platform that enables businesses to create, send, and monitor cold emails, follow-ups, and campaigns.

Question: What are the features of Mailshake?

Answer: Mailshake offers features such as email template creation, personalized merge fields, automated follow-up sequences, email tracking, CRM integration, and A/B testing.

Question: How much does Mailshake cost?

Answer: Mailshake has three pricing plans: Basic ($59/user/month), Plus ($99/user/month), and Pro ($249/user/month). There is also a custom enterprise plan for larger organizations.

Question: Can I try Mailshake before purchasing?

Answer: Yes, Mailshake offers a 14-day free trial for all of its plans.

Question: What types of businesses can benefit from using Mailshake?

Answer: Mailshake is ideal for businesses of all sizes that want to streamline their email marketing and sales efforts, improve communication with prospects and customers, and increase conversion rates.

Question: Does Mailshake have an API for developers?

Answer: Yes, Mailshake has a RESTful API that allows developers to integrate Mailshake's features into third-party applications.

Question: Does Mailshake provide customer support?

Answer: Yes, Mailshake provides customer support through live chat, email, and phone support.

Question: What is ActiveCampaign?

Answer: ActiveCampaign is a cloud-based marketing automation platform designed for small to mid-sized businesses. It provides tools for email marketing, marketing automation, sales automation, and CRM.

Question: What features does ActiveCampaign offer?

Answer: ActiveCampaign offers a variety of features including email marketing, marketing automation, CRM, sales automation, messaging, and support.

Question: What is ActiveCampaign's pricing?

Answer: ActiveCampaign's pricing is based on the number of contacts in your database and the features you require. Plans start at $9 per month for up to 500 contacts and go up to $229 per month for up to 10,000 contacts.

Question: Can I try ActiveCampaign before subscribing?

Answer: Yes, ActiveCampaign offers a 14-day free trial with all its plans. You can sign up for the trial without providing any payment information.

Question: Does ActiveCampaign offer integrations with other platforms?

Answer: Yes, ActiveCampaign has an extensive list of integrations with other platforms including Shopify, WordPress, Salesforce, and many more.

Question: How does ActiveCampaign handle customer support?

Answer: ActiveCampaign offers support via chat and email for all its plans. Higher-tier plans also come with phone support and a dedicated account manager. They also have a knowledge base and video tutorials.

Question: Is ActiveCampaign easy to use?

Answer: While ActiveCampaign offers many powerful features, its interface is user-friendly and easy to navigate. It has a drag-and-drop automation builder and an intuitive contact management interface.

Question: How does ActiveCampaign work?

Answer: ActiveCampaign has some pretty cool features that help you easily create the best email marketing campaign possible. They have various methods of site tracking, app integrations, and artificial intelligence so your emails can be delivered to customers in a helpful way at every stage of their customer journey!

Question: Do I need a lot of technical experience to use ActiveCampaign?

Answer: ActiveCampaign simplifies marketing automation and email campaign management for non-techies. You can use our platform to create campaigns, automations without the need of being a developer or designer with ActiveCampaign's Automation Recipe Library that contains hundreds prebuilt recipes that are easy to customize! If you find yourself needing help reaching out rest assured as we have friendly support team available 24/7 who will be happy to answer any questions at your convenience.

Question: How does the free trial work?

Answer: The 14-day free trial allows you to test the platform with up to 100 contacts and up to 100 emails sent. The features available within our trial match our Professional tier of features, so if it's good enough for me then I'm sure its more than sufficient for my friends as well! You can simply let your account expire or just upgrade at any time without worry about being charged unless manually upgrading during this period.

Question: Can I extend my free trial?

Answer: Your trial will expire in 14 days. If you need more time, please contact your account executive or the support team if they can't grant the extension request!

Question: Can you help me migrate from another service?

Answer: No kidding! They offer free migration services to help you move from your old email service provider over to AWeber. And when it comes down the plan that's right for you, they'll import all of your lists and contacts into their system without a hitch so everything will be super-organized already too. You can also have them recreate any opt-in forms or automation workflows in case anything was lost during the transfer process and don't forget about having them recreated emails templates while they're at it either because if we've learned one thing, it's that those are important things as well!

Question: Does ActiveCampaign automatically increase my contact limit?

Answer: The limit is not automatically increased, so you have to manually do it. You will know when your limits are getting close because the system alerts you!

Question: Does ActiveCampaign provide landing pages?

Answer: Yes, ActiveCampaign Pages lets you spin up an unlimited number of on-brand high converting landing pages in minutes. With the use of this software, it is possible to automatically create and tag new contacts when they submit a form on your landing pages and trigger automations based off visits to a page. You can also buy with one easy click from any given lander if you want!