Mailshake is an email marketing platform that primarily focuses on improving outreach and cold email campaigns. It provides essential features such as email templates, automatic follow-up sequences, and personalized mail merge options.
On the other hand, ActiveCampaign is a more comprehensive marketing automation platform that provides tools for creating and running complex email campaigns, sales automation, CRM, messaging, and branding tools, etc. It focuses on creating a seamless customer journey and converting leads into customers through personalized messaging, triggered automation, and sales funnels.
The major difference between the two platforms is that Mailshake is more of a narrower and specialized email marketing platform, whereas ActiveCampaign is a broader and comprehensive marketing automation platform that includes email marketing. ActiveCampaign is ideal for businesses that want a complete suite of marketing tools, while Mailshake is more suited for businesses looking for specialized outreach tools to optimize their email marketing efforts.
Mailshake uses the Image embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.
Mailshake makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.
ActiveCampaign uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.
ActiveCampaign makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.