ActiveCampaign vs Marketo

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Marketing Automation category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of ActiveCampaign and Marketo. We'll also delve into the details of which offers the best personalization options within Marketing Automation, with there respective Hyperise integrations

ActiveCampaign logo


Pricing: ActiveCampaign pricing is based on the number of contacts (subscribers) and features you need. The basic Lite plan starts at $15/month for up to 500 contacts and includes email marketing, automation, and CRM features. The Plus plan starts at $70/month for up to 500 contacts and includes additional features such as segmentation, AB testing, and webhooks.



Marketo logo


Pricing: Marketo pricing varies depending on your needs and which platform you're using. For Marketo Engage, there is a self-service plan which starts at $1,095/month and a Standard Plan which starts at $2,400/month. For Marketo Engage Plus, the Standard Plan starts at $3,600/month. All plans include access to the Marketo platform and associated features, such as email campaigns, analytics, and reporting.

ActiveCampaign vs Marketo Highlights

ActiveCampaign is a cloud-based marketing automation tool that uses automated customer journey campaigns to nurture leads and increase customer engagement. It includes features such as Cues, an artificial intelligence-powered campaign builder; drag-and-drop automation tools; and advanced segmentation. Marketo is another popular cloud-based marketing automation tool. It combines an intuitive graphical user interface with powerful personalization capabilities, enabling users to segment and target audiences, customize user journeys and generate new insights via detailed reporting and analytics. Although both offer powerful personalization and automation capabilities, the main difference between Marketo and ActiveCampaign is the interface. Marketo uses a more traditional interface that is geared towards experienced marketers, while ActiveCampaign's AI-infused Cues tool is designed to make it easier for users of any skill level. Both tools offer extensive reporting capabilities, enabling marketers to track the success of their campaigns and learn from their results.

ActiveCampaign vs Marketo Pros

ActiveCampaign Pros

  • Pros of ActiveCampaign vs Marketo:
  • Easier to set up and use: ActiveCampaign offers user-friendly templates and drag-and-drop tools that allow even beginners to create effective, personalized marketing campaigns. Marketo, on the other hand, is more complicated and requires a lot of technical know-how.
  • Better pricing: ActiveCampaign offers more features and more affordable prices than Marketo, making it a better value for money.
  • Much more customization: ActiveCampaign offers comprehensive customizations, so you can tailor your campaigns to perfectly meet your organizational needs. Marketo is not as flexible in terms of customization.
  • More integrations: ActiveCampaign offers more integrations than Marketo, including popular apps such as WordPress, Shopify, Salesforce, etc.
  • More data points: ActiveCampaigns rich data points lets marketers measure the success of their campaigns much more accurately than Marketo can.
  • Better customer service and support: ActiveCampaigns customer support team is knowledgeable and is readily available. On the other hand, Marketos customer service has had some complaints of lack of fast response time.

Marketo Pros

  • Easy to set up and use: Marketo has a simple user interface, allowing users to quickly become acclimated and begin using the platform with ease.
  • Robust automation: Marketo includes many automated features, such as scheduling emails, lead nurturing workflows, automated webinars, and more.
  • Comprehensive reporting: Marketo includes comprehensive reporting capabilities, allowing users to analyze their campaigns and track important metrics such as ROI and response rates.
  • Integration with several third-party platforms: Marketo integrates with several other third-party platforms, such as Salesforce, Google Analytics, LinkedIn, and more.
  • Advanced customization: Marketo offers advanced customization options, allowing users to customize their campaigns with personalized content and targeted segmentation.
  • Cost effective: Marketo is less expensive than many other marketing automation platforms, making it a cost-effective option.

ActiveCampaign vs Marketo Cons

ActiveCampaign Cons

  • ActiveCampaign does not offer real-time personalization capabilities, whereas Marketo does.
  • ActiveCampaign requires a more complex setup for complex email campaigns, whereas Marketo provides an easy-to-use drag-and-drop interface.
  • ActiveCampaign support options are limited, whereas Marketo has more in-depth support options.
  • ActiveCampaign does not have as robust a nurture program compared to Marketo.
  • ActiveCampaign does not offer a multi-step goal system or A/B testing capabilities, whereas Marketo does.
  • ActiveCampaigns list segmentation capabilities are less comprehensive than those provided by Marketo.
  • ActiveCampaign has a less user-friendly interface compared to Marketo.

Marketo Cons

  • Marketo:
  • Expensive and often overpriced for most smaller businesses
  • Restrictive and complicated user interface
  • Limited automation templates
  • Poor customer service
  • Lack of features such as Zapier integration

ActiveCampaign & Marketo Hyperise Integrations

ActiveCampaign uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

ActiveCampaign makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

ActiveCampaign integration diagram
  • First name
  • Last name
  • Phone
  • Using business Website passed from ActiveCampaign, Hyperise is able to enrich business logo and website screenshots.
  • Business name
  • City
  • Country

ActiveCampaign Integration Guide

Marketo uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Marketo makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Marketo integration diagram
  • First name
  • Last name
  • Using business Website passed from Marketo, Hyperise is able to enrich business logo and website screenshots.
  • Business name
  • Job title

Marketo Integration Guide

Other ActiveCampaign & Marketo Marketing Automation platform comparisons

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ActiveCampaign and Marketo Frequently Asked Questions

Question: What is ActiveCampaign?

Answer: ActiveCampaign is a customer experience automation platform designed to help people create personalized and targeted customer journeys to keep them engaged and maximize sales.


Answer: What features does ActiveCampaign offer?

Question: ActiveCampaign offers features for customer segmentation, automated flows, contact scoring, customer engagement automation, customer data enrichment, and integration with other customer experience solutions.

Answer: How do I get started with ActiveCampaign?

Question: You can sign up for a free trial to get started with ActiveCampaign. During the trial, you'll get access to full features and support, so you can try it out before you buy.

ActiveCampaign vs Marketo

Question: How does ActiveCampaign work?

Answer: ActiveCampaign has some pretty cool features that help you easily create the best email marketing campaign possible. They have various methods of site tracking, app integrations, and artificial intelligence so your emails can be delivered to customers in a helpful way at every stage of their customer journey!

Question: Do I need a lot of technical experience to use ActiveCampaign?

Answer: ActiveCampaign simplifies marketing automation and email campaign management for non-techies. You can use our platform to create campaigns, automations without the need of being a developer or designer with ActiveCampaign's Automation Recipe Library that contains hundreds prebuilt recipes that are easy to customize! If you find yourself needing help reaching out rest assured as we have friendly support team available 24/7 who will be happy to answer any questions at your convenience.

Question: How does the free trial work?

Answer: The 14-day free trial allows you to test the platform with up to 100 contacts and up to 100 emails sent. The features available within our trial match our Professional tier of features, so if it's good enough for me then I'm sure its more than sufficient for my friends as well! You can simply let your account expire or just upgrade at any time without worry about being charged unless manually upgrading during this period.

Question: Can I extend my free trial?

Answer: Your trial will expire in 14 days. If you need more time, please contact your account executive or the support team if they can't grant the extension request!

Question: Can you help me migrate from another service?

Answer: No kidding! They offer free migration services to help you move from your old email service provider over to AWeber. And when it comes down the plan that's right for you, they'll import all of your lists and contacts into their system without a hitch so everything will be super-organized already too. You can also have them recreate any opt-in forms or automation workflows in case anything was lost during the transfer process and don't forget about having them recreated emails templates while they're at it either because if we've learned one thing, it's that those are important things as well!

Question: Does ActiveCampaign automatically increase my contact limit?

Answer: The limit is not automatically increased, so you have to manually do it. You will know when your limits are getting close because the system alerts you!

Question: Does ActiveCampaign provide landing pages?

Answer: Yes, ActiveCampaign Pages lets you spin up an unlimited number of on-brand high converting landing pages in minutes. With the use of this software, it is possible to automatically create and tag new contacts when they submit a form on your landing pages and trigger automations based off visits to a page. You can also buy with one easy click from any given lander if you want!

Question: What is Marketo?

Answer: Marketo is a marketing automation software platform designed to help businesses nurture leads and drive marketing campaigns. It combines automation software with machine learning and AI to provide integrated marketing solutions, including email marketing, lead management, customer analytics, and more.

Question: What features does Marketo offer?

Answer: Marketo offers a suite of features, including email marketing, lead scoring and routing, customer segmentation and targeting, web personalization, cross-channel campaign management, and analytics and reporting. Additionally, Marketo has powerful integrations with third-party tools, giving users the ability to easily extend the platform’s capabilities.

Question: Is Marketo difficult to use?

Answer: Marketo is designed to be user-friendly and intuitive, so most users find it relatively easy to get acquainted with and start using. The platform has a library of resources and guidance, including webinars, whitepapers and support teams, which are all designed to help users get up and running quickly.