Mailchimp vs ActiveCampaign

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Email Marketing category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of Mailchimp and ActiveCampaign. We'll also delve into the details of which offers the best personalization options within Email Marketing, with there respective Hyperise integrations

Mailchimp logo


Pricing: Mailchimp offers a few pricing plans depending on your email marketing needs. Here are their current pricing plans: 1. Free - $0/month: Allows you to send up to 10,000 emails per month to up to 2,000 subscribers. However, it does not include some additional features like email automation. 2. Essentials - Starting at $9.



ActiveCampaign logo


Pricing: ActiveCampaign pricing starts at $15 per month for their Lite plan, which includes email marketing, marketing automation, and customer relationship management (CRM) features. Their Plus, Professional, and Enterprise plans offer additional features and higher limits, with pricing ranging from $70 to $229 per month depending on the plan and number of contacts. They also offer a free trial so you can try out their platform before committing to a paid plan.


Mailchimp vs ActiveCampaign Highlights

Mailchimp and ActiveCampaign are both popular email marketing platforms, but they differ in a few key areas.

Mailchimp is great for beginners who want an easy-to-use platform with drag-and-drop templates and a simple email campaign workflow. It offers a free plan for users with up to 2,000 subscribers and limited features, while the paid plans start at $99 per month. However, Mailchimp lacks some of the more advanced features that may be important for more experienced marketers or businesses with more complex needs.

ActiveCampaign, on the other hand, is a more comprehensive marketing automation platform that provides a variety of advanced features, such as segmentation and conditional content delivery. Its automation workflows are highly customizable and allow for more targeted and personalized communication with subscribers. The pricing for ActiveCampaign's plans starts at $9 per month, but the more advanced features are only available in the higher tiers.

Overall, Mailchimp is a great choice for those just starting out with email marketing and looking for a user-friendly platform, while ActiveCampaign is best suited for businesses looking for more advanced automation and segmentation capabilities.

Mailchimp vs ActiveCampaign Pros

Mailchimp Pros

  • Sure, here are some pros of Mailchimp compared to ActiveCampaign:
  • Mailchimp offers a forever free plan, while ActiveCampaign only offers a 14-day trial.
  • Mailchimp's interface is user-friendly and easier to navigate, especially for beginners.
  • Mailchimp offers a wider range of third-party integrations compared to ActiveCampaign, making it easier to connect with other apps and tools.
  • Mailchimp provides more marketing automation features in their free plan compared to ActiveCampaign's trial.
  • Mailchimp offers social media advertising management, while ActiveCampaign does not include this feature.
  • Mailchimp offers more customizable email templates and drag-and-drop design options.
  • Mailchimp offers A/B testing in both their free and paid plans, whereas ActiveCampaign offers this in their higher-tier plans only.
  • Mailchimp has a creative assistant feature that suggests design, layout, and content ideas to help users create better emails.
  • Mailchimp offers phone support whereas ActiveCampaign only offers chat & email support.

ActiveCampaign Pros

  • ActiveCampaign offers more advanced automation and segmentation options
  • ActiveCampaign provides a better CRM (customer relationship management) system
  • ActiveCampaign offers more integrations with third-party apps and platforms
  • ActiveCampaign has more advanced reporting and analytics features
  • ActiveCampaign offers more robust split testing options
  • ActiveCampaign allows for more personalized messaging and dynamic content
  • ActiveCampaign has more options for lead scoring and tagging
  • ActiveCampaign offers more flexibility in terms of creating and managing campaigns
  • ActiveCampaign has a more user-friendly interface and navigation system.

Mailchimp vs ActiveCampaign Cons

Mailchimp Cons

  • More expensive pricing plans compared to ActiveCampaign
  • Limited automation and personalization features
  • Limited CRM functionality and integration options
  • Limited audience segmentation options
  • No built-in SMS marketing integration

ActiveCampaign Cons

  • ActiveCampaign's pricing is generally higher than Mailchimp for similar features
  • ActiveCampaign's email design options may be more limited compared to Mailchimp's range of templates
  • ActiveCampaign's landing pages and forms require additional design or coding skills, whereas Mailchimp provides ready-to-use templates
  • ActiveCampaign's user interface can be more complex and overwhelming compared to Mailchimp's simpler and user-friendly interface
  • ActiveCampaign's reporting and analytics may not be as comprehensive or intuitive as Mailchimp's.

Mailchimp & ActiveCampaign Hyperise Integrations

Mailchimp uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Mailchimp makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Mailchimp integration diagram
  • First name
  • Last name
  • Phone

Mailchimp Integration Guide

ActiveCampaign uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

ActiveCampaign makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

ActiveCampaign integration diagram
  • First name
  • Last name
  • Phone
  • Using business Website passed from ActiveCampaign, Hyperise is able to enrich business logo and website screenshots.
  • Business name
  • City
  • Country

ActiveCampaign Integration Guide

Other Mailchimp & ActiveCampaign Email Marketing platform comparisons

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Mailchimp and ActiveCampaign Frequently Asked Questions

Question: What is Mailchimp?

Answer: Mailchimp is an all-in-one marketing platform that helps businesses of all sizes to create and send email newsletters, manage their email lists, automate their marketing campaigns, and analyze their email marketing performance.

Question: How much does Mailchimp cost?

Answer: Mailchimp offers different pricing plans based on the features and number of contacts you have. Their pricing plans start from Free to Essentials, Standard, and Premium plans, which cost between $99 and $299 per month.

Question: How do I create an email campaign in Mailchimp?

Answer: To create an email campaign in Mailchimp, you can select your preferred campaign type, choose your template or build one from scratch, customize your content and design, add your recipients, and send or schedule your email.

Question: Can I use Mailchimp to send transactional emails?

Answer: Yes, Mailchimp offers a service called Mandrill, which allows users to send transactional emails such as password resets, order confirmations, and welcome emails to their subscribers. However, Mandrill is a separate service and requires a separate account and payment plan.

Question: How do I integrate Mailchimp with my website or e-commerce platform?

Answer: Mailchimp offers integrations with popular website builders, e-commerce platforms, and CRMs such as WordPress, Shopify, and Salesforce. You can connect your Mailchimp account to your platform using either the Mailchimp plugin or API.

Question: How do I manage my email list in Mailchimp?

Answer: Mailchimp offers various list management features, including importing, segmenting, and cleaning your email list. You can upload your subscribers' CSV file, segment your list based on criteria such as interest, behavior or geography, and remove bounced or unsubscribed emails from your list.

Question: Can I track the performance of my email campaigns in Mailchimp?

Answer: Yes, Mailchimp provides detailed analytics and reporting features that allow you to track the performance of your email campaigns. You can see how many people opened your email, clicked on links, and unsubscribed, and use this information to improve your email marketing strategy.

Question: Hope this helps!

Question: What is ActiveCampaign?

Answer: ActiveCampaign is a cloud-based marketing automation platform that allows businesses and organizations to create and manage their email marketing campaigns. It also includes automated sales CRM, messaging, and messaging for sales teams.

Question: What features does ActiveCampaign offer?

Answer: ActiveCampaign offers a variety of features, including email marketing, marketing automation, landing pages, web personalization, CRM, split testing, and SMS marketing.

Question: How does ActiveCampaign pricing work?

Answer: ActiveCampaign pricing is based on the number of contacts in your database, with plans starting at $9 per month for up to 500 contacts. As your contact list grows, you can upgrade to higher tiered plans.

Question: Can I use ActiveCampaign with other apps?

Answer: Yes, ActiveCampaign integrates with over 300 different apps and services, including Salesforce, Shopify, WordPress, and Zapier.

Question: Is ActiveCampaign easy to use?

Answer: ActiveCampaign is designed to be user-friendly and intuitive, with a clean and modern interface. Additionally, there are many resources available to help users get started, including tutorials, webinars, and a comprehensive knowledge base.

Question: What kind of support does ActiveCampaign offer?

Answer: ActiveCampaign offers support via email and live chat. They also have a community forum and a knowledge base with helpful articles and tutorials.

Question: How is ActiveCampaign different from other marketing automation platforms?

Answer: ActiveCampaign offers a wide range of features at a competitive pricing structure. One key differentiator is the ability to manage both marketing automation and sales CRM in one platform. Additionally, ActiveCampaign offers a high degree of customization and flexibility.

Question: How does ActiveCampaign work?

Answer: ActiveCampaign has some pretty cool features that help you easily create the best email marketing campaign possible. They have various methods of site tracking, app integrations, and artificial intelligence so your emails can be delivered to customers in a helpful way at every stage of their customer journey!

Question: Do I need a lot of technical experience to use ActiveCampaign?

Answer: ActiveCampaign simplifies marketing automation and email campaign management for non-techies. You can use our platform to create campaigns, automations without the need of being a developer or designer with ActiveCampaign's Automation Recipe Library that contains hundreds prebuilt recipes that are easy to customize! If you find yourself needing help reaching out rest assured as we have friendly support team available 24/7 who will be happy to answer any questions at your convenience.

Question: How does the free trial work?

Answer: The 14-day free trial allows you to test the platform with up to 100 contacts and up to 100 emails sent. The features available within our trial match our Professional tier of features, so if it's good enough for me then I'm sure its more than sufficient for my friends as well! You can simply let your account expire or just upgrade at any time without worry about being charged unless manually upgrading during this period.

Question: Can I extend my free trial?

Answer: Your trial will expire in 14 days. If you need more time, please contact your account executive or the support team if they can't grant the extension request!

Question: Can you help me migrate from another service?

Answer: No kidding! They offer free migration services to help you move from your old email service provider over to AWeber. And when it comes down the plan that's right for you, they'll import all of your lists and contacts into their system without a hitch so everything will be super-organized already too. You can also have them recreate any opt-in forms or automation workflows in case anything was lost during the transfer process and don't forget about having them recreated emails templates while they're at it either because if we've learned one thing, it's that those are important things as well!

Question: Does ActiveCampaign automatically increase my contact limit?

Answer: The limit is not automatically increased, so you have to manually do it. You will know when your limits are getting close because the system alerts you!

Question: Does ActiveCampaign provide landing pages?

Answer: Yes, ActiveCampaign Pages lets you spin up an unlimited number of on-brand high converting landing pages in minutes. With the use of this software, it is possible to automatically create and tag new contacts when they submit a form on your landing pages and trigger automations based off visits to a page. You can also buy with one easy click from any given lander if you want!