Mailchimp and ActiveCampaign are both popular email marketing platforms, but they differ in a few key areas.
Mailchimp is great for beginners who want an easy-to-use platform with drag-and-drop templates and a simple email campaign workflow. It offers a free plan for users with up to 2,000 subscribers and limited features, while the paid plans start at $99 per month. However, Mailchimp lacks some of the more advanced features that may be important for more experienced marketers or businesses with more complex needs.
ActiveCampaign, on the other hand, is a more comprehensive marketing automation platform that provides a variety of advanced features, such as segmentation and conditional content delivery. Its automation workflows are highly customizable and allow for more targeted and personalized communication with subscribers. The pricing for ActiveCampaign's plans starts at $9 per month, but the more advanced features are only available in the higher tiers.
Overall, Mailchimp is a great choice for those just starting out with email marketing and looking for a user-friendly platform, while ActiveCampaign is best suited for businesses looking for more advanced automation and segmentation capabilities.