ActiveCampaign vs Encharge

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Marketing Automation category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of ActiveCampaign and Encharge. We'll also delve into the details of which offers the best personalization options within Marketing Automation, with there respective Hyperise integrations

ActiveCampaign logo


Pricing: ActiveCampaign offers four pricing plans with different features and capabilities: 1. Lite plan: This plan starts at $9 per month and includes email marketing, marketing automation, and chat & email support. 2. Plus plan: This plan starts at $49 per month and includes all the features of Lite, along with CRM with sales automation, contact & lead scoring, and deep data integrations. 3.



Encharge logo


Pricing: Encharge offers a free plan which includes up to 100 contacts and basic features. Their paid plans start at $49 per month with additional contact limits and more advanced features. The pricing varies depending on the number of contacts and the features needed, with the highest tier plan starting at $499 per month for up to 100,000 contacts. Encharge also offers a custom Enterprise plan for businesses with more specific needs.

ActiveCampaign vs Encharge Highlights

ActiveCampaign and Encharge are both powerful marketing automation softwares used to streamline and automate large portions of a companys marketing efforts. That being said, there are differences between the two.

ActiveCampaign is primarily designed for small to medium-sized businesses (SMBs) and focuses on email marketing as its primary feature. It offers a variety of pre-built automation workflows and a drag-and-drop visual editor to create custom workflows. It also provides advanced segmentation, email split testing, comprehensive reporting, and integration with a range of third-party tools.

Encharge, on the other hand, is designed for small to large businesses and focuses on personalized messaging across multiple channels, such as email, SMS, and push notifications. Its standout features include a range of customizable templates, real-time analytics, advanced segmentation, A/B testing, and integration with a range of third-party tools.

Overall, the key differentiator between ActiveCampaign and Encharge is their primary focus ActiveCampaign is geared towards SMBs that need advanced email automation, while Encharge is geared towards any company size that requires personalized messaging across multiple channels.

ActiveCampaign vs Encharge Pros

ActiveCampaign Pros

  • ActiveCampaign offers a wider range of automation options and integrations.
  • ActiveCampaign provides a more powerful email marketing platform with advanced features like commerce automation, dynamic content, and email split testing.
  • ActiveCampaign has a more intuitive and user-friendly interface, making it easier to navigate and use.
  • ActiveCampaign offers more detailed reporting and analytics tools that provide better insights into audience engagement and campaign performance.
  • ActiveCampaign has a more comprehensive lead score system that helps prioritize leads based on their level of engagement and behavior.
  • ActiveCampaign provides exceptional customer support, including 24/7 live chat, phone, and email support.

Encharge Pros

  • Encharge has a simpler and more user-friendly interface compared to ActiveCampaign.
  • Encharge provides more customization options for email templates and automation workflows.
  • Encharge offers advanced lead scoring and segmentation features, allowing for more targeted and personalized communication with customers.
  • Encharge has a more affordable pricing structure compared to ActiveCampaign, especially for small and medium-sized businesses.
  • Encharge offers seamless integration with various third-party tools such as CRM software, payment processors, and social media platforms.
  • Encharge has a more responsive and helpful customer support team compared to ActiveCampaign, according to user reviews.

ActiveCampaign vs Encharge Cons

ActiveCampaign Cons

  • Limited visual automation builder
  • Limited customization options for email templates
  • More expensive pricing plans
  • Limited integrations with other tools and platforms
  • Limited reporting and analytics features, especially compared to Encharge
  • No built-in landing page builder
  • Does not offer SMS marketing features as Encharge does
  • The UI can be confusing and overwhelming for new users.

Encharge Cons

  • Sure! Here are some cons for Encharge when compared to ActiveCampaign:
  • Encharge's automation capabilities are not as advanced as ActiveCampaign's, meaning that some complex workflows may not be possible.
  • Encharge's email marketing features are limited in terms of design and customization options when compared to ActiveCampaign.
  • Encharge is not as well-known as ActiveCampaign and doesn't have as large of a user community or ecosystem of integrations.
  • Encharge's reporting and analytics capabilities are not as comprehensive as ActiveCampaign's, meaning that it may be more difficult to get a complete picture of your marketing and sales performance.
  • Encharge's pricing plans can be more expensive than ActiveCampaign's, especially at higher tiers with more advanced features.

ActiveCampaign & Encharge Hyperise Integrations

ActiveCampaign uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

ActiveCampaign makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

ActiveCampaign integration diagram
  • First name
  • Last name
  • Phone
  • Using business Website passed from ActiveCampaign, Hyperise is able to enrich business logo and website screenshots.
  • Business name
  • City
  • Country

ActiveCampaign Integration Guide

Encharge uses the Image embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Encharge makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Encharge integration diagram
  • First name
  • Last name
  • Using business Website passed from Encharge, Hyperise is able to enrich business logo and website screenshots.
  • Phone
  • Business name
  • Job title
  • Street
  • City
  • Country
  • State
  • Zip

Encharge Integration Guide

Other ActiveCampaign & Encharge Marketing Automation platform comparisons

ActiveCampaign and Encharge Frequently Asked Questions

Question: What is ActiveCampaign?

Answer: ActiveCampaign is a cloud-based email marketing automation and sales automation platform that helps businesses automate their marketing and sales activities.

Question: How does ActiveCampaign help my business?

Answer: ActiveCampaign provides businesses with a suite of marketing and sales automation tools that help them increase customer engagement and sales, streamline their sales process, and grow their revenue.

Question: What features does ActiveCampaign include?

Answer: ActiveCampaign includes a variety of features such as email marketing, marketing automation, CRM, sales automation, landing pages, web personalization, and more.

Question: How easy is it to use ActiveCampaign?

Answer: ActiveCampaign is designed with user-friendliness in mind, so it is easy for beginners to start using it. However, like any software platform, it may take some time to fully understand and utilize all of its features.

Question: What integrations does ActiveCampaign offer?

Answer: ActiveCampaign supports a vast number of integrations with various platforms such as Shopify, WordPress, Salesforce, and more, making it easy to connect with other tools that you may already be using.

Question: Can I try ActiveCampaign before I buy it?

Answer: Yes, ActiveCampaign offers a free trial period of 14 days where you can test all of its features to see if it is the right software platform for your business needs.

Question: Is ActiveCampaign suitable for small businesses or only for larger enterprises?

Answer: ActiveCampaign is suitable for businesses of all sizes, including small businesses. In fact, it offers a variety of pricing plans that cater to businesses of different scales and growth stages.

Question: How secure is my data with ActiveCampaign?

Answer: ActiveCampaign adheres to industry security standards and best practices to ensure that your data is secure. They also regularly update their security protocols to stay abreast of emerging threats.

ActiveCampaign vs Encharge

Question: How does ActiveCampaign work?

Answer: ActiveCampaign has some pretty cool features that help you easily create the best email marketing campaign possible. They have various methods of site tracking, app integrations, and artificial intelligence so your emails can be delivered to customers in a helpful way at every stage of their customer journey!

Question: Do I need a lot of technical experience to use ActiveCampaign?

Answer: ActiveCampaign simplifies marketing automation and email campaign management for non-techies. You can use our platform to create campaigns, automations without the need of being a developer or designer with ActiveCampaign's Automation Recipe Library that contains hundreds prebuilt recipes that are easy to customize! If you find yourself needing help reaching out rest assured as we have friendly support team available 24/7 who will be happy to answer any questions at your convenience.

Question: How does the free trial work?

Answer: The 14-day free trial allows you to test the platform with up to 100 contacts and up to 100 emails sent. The features available within our trial match our Professional tier of features, so if it's good enough for me then I'm sure its more than sufficient for my friends as well! You can simply let your account expire or just upgrade at any time without worry about being charged unless manually upgrading during this period.

Question: Can I extend my free trial?

Answer: Your trial will expire in 14 days. If you need more time, please contact your account executive or the support team if they can't grant the extension request!

Question: Can you help me migrate from another service?

Answer: No kidding! They offer free migration services to help you move from your old email service provider over to AWeber. And when it comes down the plan that's right for you, they'll import all of your lists and contacts into their system without a hitch so everything will be super-organized already too. You can also have them recreate any opt-in forms or automation workflows in case anything was lost during the transfer process and don't forget about having them recreated emails templates while they're at it either because if we've learned one thing, it's that those are important things as well!

Question: Does ActiveCampaign automatically increase my contact limit?

Answer: The limit is not automatically increased, so you have to manually do it. You will know when your limits are getting close because the system alerts you!

Question: Does ActiveCampaign provide landing pages?

Answer: Yes, ActiveCampaign Pages lets you spin up an unlimited number of on-brand high converting landing pages in minutes. With the use of this software, it is possible to automatically create and tag new contacts when they submit a form on your landing pages and trigger automations based off visits to a page. You can also buy with one easy click from any given lander if you want!

Question: What is Encharge?

Answer: Encharge is a cloud-based marketing automation platform designed to help businesses automate their marketing and sales processes.

Question: What are some of Encharge's key features?

Answer: Encharge's key features include lead scoring, email marketing automation, CRM integrations, social media integrations, landing pages and forms, and analytics and reporting.

Question: Can I try Encharge before I buy it?

Answer: Yes, Encharge offers a free 14-day trial so you can test out the platform before making a purchase.

Question: How much does Encharge cost?

Answer: Encharge offers several pricing plans based on the number of contacts you have in your database. Prices start at $49 per month for up to 1,000 contacts and go up to $599 per month for up to 50,000 contacts.

Question: Does Encharge integrate with other software platforms?

Answer: Yes, Encharge integrates with a variety of CRM, eCommerce, and social media platforms, including Salesforce, Shopify, Stripe, and LinkedIn.

Question: Is Encharge GDPR compliant?

Answer: Yes, Encharge is fully GDPR compliant and offers features like double opt-in and the ability to delete personal data upon request.

Question: What kind of support does Encharge provide?

Answer: Encharge offers email and live chat support to all customers, as well as a knowledge base with helpful articles and tutorials.

Question: Is Encharge suitable for small businesses?

Answer: Yes, Encharge is suitable for small and medium-sized businesses that want to automate their marketing and sales processes. The platform is designed to be user-friendly and affordable, with pricing plans that start at just $49 per month.

Question: What is Encharge?

Answer: Over 2,000 companies rely on Encharge for their marketing and email automation needs. From solopreneurs to some of the most promising startups like Landbot, we help you grow your revenue by sending behavior-based emails and automating repetitive tasks across the whole customer journey!

Question: Who is Encharge for?

Answer: If you’re ready to graduate from untargeted email blasts and other ineffective marketing strategies, Encharge is the right platform for you. Whatever your role in business or agency world - founder, marketer at a startup or Software as a Service (SaaS) company; an agency running marketing automation campaigns for clients; recurring-revenue/subscription business owner who needs some help with lead generation and conversion tracking emails that go out once every month...or digital content creator of any kind on YouTube,’ll find everything here! Marketer? Sales professional? If so then we have what you need: customizable analytics reports about key engagement metrics like click rates by type of device used.

Question: Does Encharge send emails?

Answer: Encharge is the only solution you’ll ever need for your email marketing, say goodbye to pesky ESPs like Mailchimp or Mailerlite. We handle sending all of our emails in-house so that we can ensure a high quality and fast turnaround time. With Encharge’s powerful step-by-step builder, designing beautiful responsive campaigns has never been easier!

Question: What is the email deliverability like?

Answer: Your email deliverability is our top priority. To make sure your emails are delivered to the inbox of your recipients, we partnered with Sendgrid — a cloud-based platform that delivers over 100 billion messages each month and has more than 2 million active users. On top of using Sendgrid we also follow these other steps for best possible delivery rates: We manually approve new Encharge senders before they can start sending out their first message; this way no spam slips through the cracks when you’re not looking! And because there’s nothing worse than getting an unsolicited or cold email from someone you don’t know, we do everything within our power at Encharge to keep those pesky spammers away.

Question: Can I send one-off newsletters with Encharge?

Answer: Send one-off broadcasts and newsletters in Encharge? Yes, you can!

Question: How do I add people to a list in Encharge?

Answer: Encharge is a new email marketing software that replaces the static list of subscribers you’re used to with dynamic groups - segments. People enter and leave these groups based on changes in their attributes or actions they take, so if someone moves from Ohio to California for example, then they would automatically be put into the different segment: ‘People living in CA’. To add people to a specific segment in Encharge you need to use Tags and these are then used with the ‘Has tag’ condition.