SalesLoft vs ActiveCampaign

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Email Marketing category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of SalesLoft and ActiveCampaign. We'll also delve into the details of which offers the best personalization options within Email Marketing, with there respective Hyperise integrations

SalesLoft logo


Pricing: SalesLoft offers different pricing plans based on the features and functionalities you need. Here's a summary of their pricing: 1. Standard Plan - $75/month per user - Core Sales Engagement Features - Basic Analytics - 1:1 Email & Call Cadences 2. Professional Plan - $125/month per user - Advanced Sales Engagement Features - Sales Intelligence Insights - Advanced Analytics - Choice of 3 Reports 3.



ActiveCampaign logo


Pricing: ActiveCampaign offers four pricing plans: 1. Lite - starts at $9/month for up to 500 contacts 2. Plus - starts at $49/month for up to 500 contacts 3. Professional - starts at $129/month for up to 500 contacts 4.


SalesLoft vs ActiveCampaign Highlights

SalesLoft and ActiveCampaign are two different software platforms with different focuses. While SalesLoft is a sales engagement platform that helps sales teams to enhance their sales process and productivity, ActiveCampaign is a marketing automation platform that enables marketers to create and manage email campaigns, automate their marketing processes, and engage with their customers.

SalesLoft offers various features such as email tracking, cadence automation, reporting, and analytics that are designed to help sales teams to improve their outreach, simplify their workflows, and increase their sales conversations. In contrast, ActiveCampaign provides tools for email marketing automation, customer segmentation, social media integration, and sales automation, allowing businesses to streamline their marketing efforts and automate their sales processes.

Overall, SalesLoft is primarily focused on sales prospecting, while ActiveCampaign is tailored towards marketing automation. Therefore, the choice between the two platforms largely depends on the specific needs of your business and the tasks you want to accomplish.

SalesLoft vs ActiveCampaign Pros

SalesLoft Pros

  • Salesloft has a more focused approach towards sales and prospecting, which makes it ideal for sales teams.
  • Salesloft offers a variety of sales-specific features such as sales forecasting, revenue attribution, and account-based analytics.
  • The user interface of Salesloft is more intuitive and user-friendly.
  • Salesloft has excellent customer support, with dedicated reps to help clients with onboarding and to answer any questions.
  • Salesloft integrates well with a variety of third-party software, including Salesforce, ZoomInfo, and LinkedIn Sales Navigator.

ActiveCampaign Pros

  • Sure, here are some possible pros for ActiveCampaign compared to SalesLoft:
  • ActiveCampaign offers more advanced marketing automation capabilities, including behavior-based triggers, split actions, and more customization options.
  • ActiveCampaign has pre-built integration with many popular tools and platforms, such as Shopify, WordPress, and Zapier.
  • ActiveCampaign includes CRM functionality and contact management features, which can help teams streamline their sales and marketing efforts.
  • ActiveCampaign provides A/B testing capabilities for email campaigns, allowing users to test and optimize different elements such as subject lines, content, and calls-to-action.
  • ActiveCampaign offers a more affordable pricing model, especially for small and growing businesses.

SalesLoft vs ActiveCampaign Cons

SalesLoft Cons

  • Salesloft is primarily designed for sales teams, so it may not be suitable for businesses that require a more comprehensive range of marketing features.
  • Salesloft's pricing can be quite high, which may be a limiting factor for smaller businesses that may not have the budget to invest in this platform.
  • Salesloft's interface may be confusing or overwhelming for some users who are not familiar with CRM systems or sales processes.
  • Salesloft might require some customization to meet specific business needs, which could add extra time and cost to the implementation process.
  • Salesloft's reporting and analytics capabilities are not as advanced as some of the competing platforms, so businesses that require in-depth analysis may need to explore other options.

ActiveCampaign Cons

  • Limited sales automation capabilities compared to Salesloft
  • Does not provide a dedicated dialer feature like Salesloft
  • Limited integration options with certain CRMs compared to Salesloft
  • Steep learning curve for users not familiar with marketing automation software
  • Lack of advanced reporting features compared to Salesloft
  • Higher pricing for larger teams or companies compared to Salesloft.

SalesLoft & ActiveCampaign Hyperise Integrations

SalesLoft uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

SalesLoft makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

SalesLoft integration diagram
  • First name
  • Last name
  • Business name
  • Category
  • City

SalesLoft Integration Guide

ActiveCampaign uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

ActiveCampaign makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

ActiveCampaign integration diagram
  • First name
  • Last name
  • Phone
  • Using business Website passed from ActiveCampaign, Hyperise is able to enrich business logo and website screenshots.
  • Business name
  • City
  • Country

ActiveCampaign Integration Guide

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SalesLoft and ActiveCampaign Frequently Asked Questions

Question: What is SalesLoft?

Answer: SalesLoft is a sales engagement platform that helps organizations improve their sales processes, connect with prospects, and close deals faster. It offers features such as email automation, sales cadences, analytics, and integrations with other sales technologies.

Question: How does SalesLoft help my sales team?

Answer: SalesLoft helps sales teams by providing them with a suite of tools to streamline their sales process. SalesLoft enables your team to engage correctly with your prospects via emails, phone calls, and social media platforms. It also lets your team prioritize leads, track engagement and analyze data so they can identify the most effective outreach strategies.

Question: Can I customize SalesLoft to fit my needs?

Answer: Yes, SalesLoft offers customizable features such as customizable email templates, customizable phone scripts, customizable workflows, and customizable reports. It also integrates with other sales technologies such as Salesforce, which adds a level of customization for your CRM.

Question: Is SalesLoft easy to use?

Answer: Yes, SalesLoft is user-friendly and easy to use. The platform offers a simple and intuitive user interface that lets your sales team automate their sales process with just a few clicks. The tutorials available on the platform also provide your team with helpful tips on how to navigate the application.

Question: How secure is SalesLoft?

Answer: SalesLoft employs strict security measures to ensure the platform is safe and secure for its customers. SalesLoft strives to keep customer data safe by encrypting sensitive information both at rest and in transit. It also offers two-factor authentication to protect user accounts from unauthorized access.

Question: What is ActiveCampaign?

Answer: ActiveCampaign is a cloud-based email marketing automation platform that helps businesses of all sizes to grow their audience, engage with customers, and optimize their marketing campaigns.

Question: What features does ActiveCampaign offer?

Answer: ActiveCampaign offers a wide range of features, including email marketing, marketing automation, sales automation, CRM, messaging, landing pages, and analytics.

Question: How much does ActiveCampaign cost?

Answer: ActiveCampaign offers various pricing plans starting from $9/month for the Lite plan to $229/month for the Enterprise plan. The pricing varies depending on the number of contacts and features you need.

Question: Does ActiveCampaign offer integrations with other apps?

Answer: Yes, ActiveCampaign integrates with over 850 popular business apps, including Salesforce, Shopify, Stripe, Zapier, and more.

Question: Can I try ActiveCampaign for free?

Answer: Yes, ActiveCampaign offers a 14-day free trial that lets you test out the platform's features and functionalities.

Question: Does ActiveCampaign provide customer support?

Answer: Yes, ActiveCampaign provides customer support via email and live chat. They also offer a help center, knowledge base, and community forum to help users get answers to their questions.

Question: Is ActiveCampaign GDPR compliant?

Answer: Yes, ActiveCampaign is GDPR compliant and has taken measures to ensure that their platform adheres to GDPR regulations.

Question: How secure is ActiveCampaign?

Answer: ActiveCampaign is committed to protecting its users' data and employs various security measures such as SSL encryption, two-factor authentication, and regular security audits to ensure the safety of user data.

Question: How does ActiveCampaign work?

Answer: ActiveCampaign has some pretty cool features that help you easily create the best email marketing campaign possible. They have various methods of site tracking, app integrations, and artificial intelligence so your emails can be delivered to customers in a helpful way at every stage of their customer journey!

Question: Do I need a lot of technical experience to use ActiveCampaign?

Answer: ActiveCampaign simplifies marketing automation and email campaign management for non-techies. You can use our platform to create campaigns, automations without the need of being a developer or designer with ActiveCampaign's Automation Recipe Library that contains hundreds prebuilt recipes that are easy to customize! If you find yourself needing help reaching out rest assured as we have friendly support team available 24/7 who will be happy to answer any questions at your convenience.

Question: How does the free trial work?

Answer: The 14-day free trial allows you to test the platform with up to 100 contacts and up to 100 emails sent. The features available within our trial match our Professional tier of features, so if it's good enough for me then I'm sure its more than sufficient for my friends as well! You can simply let your account expire or just upgrade at any time without worry about being charged unless manually upgrading during this period.

Question: Can I extend my free trial?

Answer: Your trial will expire in 14 days. If you need more time, please contact your account executive or the support team if they can't grant the extension request!

Question: Can you help me migrate from another service?

Answer: No kidding! They offer free migration services to help you move from your old email service provider over to AWeber. And when it comes down the plan that's right for you, they'll import all of your lists and contacts into their system without a hitch so everything will be super-organized already too. You can also have them recreate any opt-in forms or automation workflows in case anything was lost during the transfer process and don't forget about having them recreated emails templates while they're at it either because if we've learned one thing, it's that those are important things as well!

Question: Does ActiveCampaign automatically increase my contact limit?

Answer: The limit is not automatically increased, so you have to manually do it. You will know when your limits are getting close because the system alerts you!

Question: Does ActiveCampaign provide landing pages?

Answer: Yes, ActiveCampaign Pages lets you spin up an unlimited number of on-brand high converting landing pages in minutes. With the use of this software, it is possible to automatically create and tag new contacts when they submit a form on your landing pages and trigger automations based off visits to a page. You can also buy with one easy click from any given lander if you want!