Mailchimp vs Drift

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Email Marketing category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of Mailchimp and Drift. We'll also delve into the details of which offers the best personalization options within Email Marketing, with there respective Hyperise integrations

Mailchimp logo


Pricing: Mailchimp offers four pricing plans: 1. Free - This plan allows users to send up to 10,000 emails per month to 2,000 subscribers at no cost. 2. Essentials - This plan starts at $9.99 per month and allows users to send unlimited emails to up to 50,000 subscribers. 3. Standard - This plan starts at $14.99 per month and allows users to send unlimited emails to up to 100,000 subscribers.



Drift logo


Pricing: Drift pricing is a pricing model used by many companies that allows customers to pay based on the amount of use they get out of the product or service. Typically, this type of pricing is based on usage such as number of user seats, number of emails sent/received, or number of API calls made.

Mailchimp vs Drift Highlights

Mailchimp and Drift are two popular software platforms that serve different purposes in the digital marketing world. Mailchimp is primarily used for email marketing campaigns and automation, while Drift is a conversational marketing tool that focuses on website visitor engagement and lead generation.

Mailchimp provides users with easy-to-use email templates, list segmentation, and analytics to help optimize email campaigns. It also integrates with other marketing tools such as social media, e-commerce, and customer relationship management platforms.

On the other hand, Drift uses chatbots and live chat to engage with website visitors, capture leads, and provide personalized experiences through conversation. It also offers account-based marketing features, like ABM chat campaigns, and integrates with third-party tools such as Salesforce and Marketo.

In summary, while Mailchimp is focused on email marketing campaigns, Drift is focused on conversational marketing and lead generation through chatbots and live chat. The choice between the two platforms would depend on the specific marketing needs and goals of a business.

Mailchimp vs Drift Pros

Mailchimp Pros

  • Pros of Mailchimp over Drift:
  • Robust email marketing features, including email automation and segmentation.
  • Easy-to-use drag and drop email builder with customizable templates.
  • Advanced reporting and analytics for tracking email performance.
  • Social media integration for increased visibility and engagement.
  • Integrates with a wide range of third-party tools and platforms, including e-commerce tools.
  • Offers mobile app for on-the-go email marketing management.
  • Affordable pricing plans for small to large businesses.
  • Offers a free plan with limited features.
  • Note: Drift is mainly a conversational marketing platform that focuses on chatbots, live chat, and lead generation, whereas Mailchimp is a more comprehensive email marketing platform.

Drift Pros

  • Here are some bullet points highlighting the pros of Drift over Mailchimp:
  • Drift is a multi-channel platform that allows you to engage with your potential customers through live chat, email, and social media. Mailchimp, on the other hand, is primarily an email marketing platform.
  • Drift has a powerful AI technology that allows you to automate and personalize your conversations with potential customers. Mailchimp automation is more limited in comparison.
  • Drift incorporates a chatbot interface that handles simple inquiries and qualifies leads for companies that struggle with heavy traffic. Mailchimp does not include a chatbot.
  • Drift has a strong reporting and analytics feature that provides real-time insights into your sales funnel, customer behaviors, and campaign performance. Mailchimp provides limited reporting capabilities for email campaigns.
  • Drift offers a free version of its platform, which allows small businesses to dip their toes in the water before committing to the platform. Mailchimp provides a freemium model but has limited functionality compared to paid versions.
  • Drift integrates with other CRM and marketing automation tools seamlessly to offer a complete marketing solution, while Mailchimp integrates with a fewer number of platforms.
  • Drift offers a range of features, including customer segmentation, account-based marketing, and advanced targeting for personalized marketing strategies. Mailchimp provides a more basic feature set.

Mailchimp vs Drift Cons

Mailchimp Cons

  • Limited chatbot customization options
  • No real-time conversation capabilities
  • Higher pricing for advanced features
  • Less integrations with third-party apps and services
  • Limited visual reporting and analytics features compared to Drift
  • No account-based marketing capabilities
  • Limited personalization options for email campaigns

Drift Cons

  • Drift is primarily a live chat tool while Mailchimp is an email marketing platform
  • Drift may not have as many customization options for email campaigns as Mailchimp
  • Drift's pricing can be more expensive for larger teams compared to Mailchimp's pricing plans
  • Drift's analytics may not be as in-depth as Mailchimp's reporting features
  • Drift may not have as many integrations with other marketing tools as Mailchimp.

Mailchimp & Drift Hyperise Integrations

Mailchimp uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Mailchimp makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Mailchimp integration diagram
  • First name
  • Last name
  • Phone

Mailchimp Integration Guide

Drift uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Drift makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Drift integration diagram
  • First name
  • Last name
  • Business name
  • User profile url

Drift Integration Guide

Other Mailchimp & Drift Email Marketing platform comparisons

View all Platform Comparisons

Mailchimp and Drift Frequently Asked Questions

Question: What is Mailchimp?

Answer: Mailchimp is an email marketing platform that makes it easy to create, send, and optimize campaigns. It gives you the tools to easily create email newsletters, automated emails, and targeted campaigns.

Question: How do I use Mailchimp?

Answer: Setting up and using Mailchimp is simple and straightforward. All you need to do is create an account, upload your contacts, customize your lists and campaigns, and start sending.

Question: How do I create a successful email marketing campaign?

Answer: Creating an effective email marketing campaign requires careful planning, creative messaging, segmentation, testing, and optimization. You should also strive to send relevant, personalised content that resonates with your audience.

Question: How do I manage my contacts?

Answer: Managing your contacts is easy with Mailchimp. You can add and edit contacts directly from your dashboard, create segmented lists to organize contacts, and use the Mailchimp API to integrate with other applications.

Question: How do I track my campaign performance?

Answer: Mailchimp provides powerful analytics that let you track the performance of your campaigns. You can view open rates, clickthroughs, bounces, and unsubscribes, as well as monitor the effectiveness of various segments in real time.

Question: What is drift in software development?

Answer: Drift is a phenomenon in software development that occurs when a codebase starts to deviate from its intended design or architecture over time, making it difficult to maintain and update over time.

Question: What causes drift in software development?

Answer: Drift can be caused by a variety of factors such as changes in requirements, ad-hoc development practices, lack of documentation, and poor communication between team members.

Question: How can I prevent drift in my software development projects?

Answer: To prevent drift, it is important to establish clear and consistent design principles, enforce a regular code review process, maintain up-to-date documentation, and encourage effective communication and collaboration between team members.

Question: What are some signs of drift in software development?

Answer: Signs of drift may include inconsistent coding practices, a lack of adherence to established design guidelines, and an increasing number of bugs or errors in the codebase.

Question: How do I address drift in my software development projects?

Answer: To address drift, you must first identify the root cause of the problem. Then you need to implement measures to prevent it from happening again by enforcing stricter development standards, requiring regular code reviews, and investing in ongoing training and education for team members.

Question: What is Drift?

Answer: Drift is the world’s largest conversation platform that uses Conversational Marketing and Conversational Sales to help companies grow revenue, faster. Drift helps businesses scale their teams with artificial intelligence-powered chatbots on a single unified customer engagement solution where people can have fun conversations about anything at any time without feeling pressured into buying something they don’t need or want.

Question: How do I measure the effectiveness of conversational marketing?

Answer: It’s no wonder your conversations are a marketing channel! You can measure them just like any other, and Drift makes it easy to see the success you’ve had. You’ll be able to track how many leads have been captured or qualified with conversation only (and thus not including those that were successfully contacted but did not speak). See how bookings compare as well as meetings scheduled vs booked out in order of importance for what needs scheduling first - even if they’re all important on their own merit. And finally, we make sure there is an indicator of revenue generated by these interactions so you know whether this has made business sense yet.

Question: What types of people are having conversations with businesses?

Answer: With the amount of data analyzed from over 50,000 businesses using Drift for conversational marketing, we found that executives are often the ones who choose to connect with business via a real-time messaging solution. In terms of seniority, 41% were at least executive level and 7.1% were CEOs making up an impressive percentage.

Question: Can I use conversational marketing & chatbots for customer support?

Answer: Conversational marketing can make customer support more fun. Through techniques such as reducing the friction of customer experiences, finding relevant documentation to self-help and improving all around experience for customers conversational marketing creates a successful company culture that is enjoyable for everyone involved.

Question: How do I scale conversational marketing?

Answer: Chatbots are more than just efficient! They actually make your life easier. Imagine being able to respond 24/7, even when you’re sleeping? With Chatbots asking the same questions that would normally only be asked by a human sales rep (like qualifying who’s qualified), they can figure out which person is most knowledgeable of what product or service and then connect them with someone in charge of selling it. In fact, chat bots now manage over 50% of all conversations we have at Drift - talk about efficiency!