Zoho CRM vs Drift

Hyperise integrates with 100's of sales and marketing tools, many of which are in the CRM category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of Zoho CRM and Drift. We'll also delve into the details of which offers the best personalization options within CRM, with there respective Hyperise integrations

Zoho CRM logo

Zoho CRM

Pricing: The Zoho CRM pricing starts at $12 per user per month for the Standard plan, which includes all the base features such as contact, lead and account management, sales automation and a customizable dashboard. The Professional plan starts at $20 per user per month, and includes features like marketing automation, machine learning and custom modules. The Enterprise plan starts at $35 per user per month, and includes features like exclusive support, analytics and advanced security.


Drift logo


Pricing: Drift pricing is based on a pay-as-you-go SaaS model with no long-term contracts or setup fees. Prices vary based on the plan you choose, but all plans offer unlimited users, user tracking, conversations, and conversations stored. The base plan comes with 500 contacts and offers monthly pricing starting at $50. The Pro plan increases contact limits to 2500 and the pricing starts at $100 per month.

Zoho CRM vs Drift Highlights

Zoho CRM and Drift are both customer relationship management (CRM) systems that allow businesses to keep track of leads, contacts, and communication between customers. They are both great tools for customer relationship management (CRM), but there are some notable differences between them.

Zoho CRM is a comprehensive CRM platform that manages contacts, sales automation, customer service, project management, and more. Zoho's intuitive interface makes it easy for users to create and manage customer profiles, access customer data, and generate reports quickly and efficiently. The platform also offers a wide range of add-on applications, SEO tools, and marketing automation capabilities.

Drift, on the other hand, is a communications-focused CRM platform. It is best suited to companies that have a large customer base and need a streamlined way to communicate with them. Drift has great features such as automated chatbots and real-time customer engagement. The platform also offers integrated support for live chat, email, direct messaging, and social media.

Overall, Zoho CRM is a comprehensive platform that offers great features and flexibility, while Drift is best suited for companies that need a more specialized solution for customer communication and engagement.

Zoho CRM vs Drift Pros

Zoho CRM Pros

  • Easier for larger companies to integrate into existing systems: Zoho offers much more comprehensive integrations compared to Drift, allowing larger companies to more efficiently tie into their existing systems.
  • More affordable: Zoho CRM is much more affordable than Drift, making it a better option for companies operating on limited budgets.
  • Robust inventory management: Zoho offers an in-depth inventory management system that is not available with Drift.
  • Customizable fields: Zoho allows users to create custom fields, which allows companies to organize their CRM data in tailored ways.
  • Automation and workflow templates: Zoho users can easily set up automated processes and workflows using the platforms comprehensive library of templates.
  • Deeper customization: Zoho offers extensive customization tools, allowing users to personalize their CRM to fit their individual business needs.

Drift Pros

  • Customization: Drift allows for user customization via playbooks and customer journey map, whereas Zoho CRM does not.
  • Integrations: Drift offers built-in integrations with multiple apps, while Zoho CRM requires frequent manual imports.
  • Ease of Use: Drift is easy to use and requires no setup or training. Zoho CRM requires users to learn certain features before beginning.
  • Data Storage: Drift offers unlimited data storage in its cloud-based solution, while Zoho CRM limits the amount of data stored in its cloud-based solution.
  • Chat Support: Drift allows easily engagement with customers in real-time via chat, while Zoho CRM does not.
  • Pricing: Drift is more affordable than Zoho CRM, making it a better option for organizations with limited budgets.

Zoho CRM vs Drift Cons

Zoho CRM Cons

  • Complexity of setup: Zoho CRM is significantly more complex to set up than Drift, which can be challenging for small businesses.
  • Cost: Zoho CRM price plans tend to add up quickly due to the add-ons that come with the service Drift provide an all-in-one package.
  • Limited reporting capabilities: Zoho CRM's reporting capabilities are more limited than Drift's.
  • Lack of gamification: Drift offers a scorecard feature that Zoho CRM does not have.
  • Can be clunky: Zoho CRM can be clunky to use and is not as user-friendly as Drift.

Drift Cons

  • Limited customization optionsDrift has only 8 customization options when compared to ZohoCRM which offers over 250 customization options.
  • Drifts integrations are limited to just 12Unlike ZohoCRM which has over 300 third-party integrations available.
  • Limited amount of featuresWhen compared to ZohoCRM, Drift really lags in terms of features such as Sales and Marketing automation, Reports and Analytics, Workflows, etc.
  • Costly subscription plansDrifts pricing plans are costlier than ZohoCRMs plans which start from just 13/month
  • User interface ZohoCRM has a better user interface with easy-to-use interfaces while Drift can be a bit difficult to get used to.

Zoho CRM & Drift Hyperise Integrations

Zoho CRM uses the Image embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Zoho CRM makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Zoho CRM integration diagram
  • First name
  • Last name
  • Phone
  • Using business Website passed from Zoho CRM, Hyperise is able to enrich business logo and website screenshots.
  • Business name
  • Category
  • Street
  • City
  • State
  • Country
  • Zip

Zoho CRM Integration Guide

Drift uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Drift makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Drift integration diagram
  • First name
  • Last name
  • Business name
  • User profile url

Drift Integration Guide

Other Zoho CRM & Drift CRM platform comparisons

Zoho CRM and Drift Frequently Asked Questions

Question: What is Zoho CRM?

Answer: Zoho CRM is a cloud-based customer relationship management solution that helps companies to better manage their customer relationships and grow their business. It includes features like sales automation, customer support, marketing automation, and analytics.

Question: How does Zoho CRM work?

Answer: Zoho CRM automates and streamlines customer-facing business processes by offering various tools for lead management, automation, sales forecasting, customer service, and analytics.

Question: What features does Zoho CRM provide?

Answer: Zoho CRM provides features like lead management, sales automation, customer support, marketing automation, analytics, and more.

Question: Is Zoho CRM mobile friendly?

Answer: Yes, Zoho CRM is mobile friendly and it has mobile apps available for Android and iOS devices.

Question: Is there an onboarding process for Zoho CRM?

Answer: Yes, there is an onboarding process for Zoho CRM which includes user training and product walkthroughs.

Question: What is Drift?

Answer: Drift is a conversational marketing and sales platform that helps businesses provide real-time conversations with potential and existing customers to build relationships and close deals faster. It combines AI with human intelligence to provide an effortless customer experience.

Question: What is Drift?

Answer: Drift is the world’s largest conversation platform that uses Conversational Marketing and Conversational Sales to help companies grow revenue, faster. Drift helps businesses scale their teams with artificial intelligence-powered chatbots on a single unified customer engagement solution where people can have fun conversations about anything at any time without feeling pressured into buying something they don’t need or want.

Question: How do I measure the effectiveness of conversational marketing?

Answer: It’s no wonder your conversations are a marketing channel! You can measure them just like any other, and Drift makes it easy to see the success you’ve had. You’ll be able to track how many leads have been captured or qualified with conversation only (and thus not including those that were successfully contacted but did not speak). See how bookings compare as well as meetings scheduled vs booked out in order of importance for what needs scheduling first - even if they’re all important on their own merit. And finally, we make sure there is an indicator of revenue generated by these interactions so you know whether this has made business sense yet.

Question: What types of people are having conversations with businesses?

Answer: With the amount of data analyzed from over 50,000 businesses using Drift for conversational marketing, we found that executives are often the ones who choose to connect with business via a real-time messaging solution. In terms of seniority, 41% were at least executive level and 7.1% were CEOs making up an impressive percentage.

Question: Can I use conversational marketing & chatbots for customer support?

Answer: Conversational marketing can make customer support more fun. Through techniques such as reducing the friction of customer experiences, finding relevant documentation to self-help and improving all around experience for customers conversational marketing creates a successful company culture that is enjoyable for everyone involved.

Question: How do I scale conversational marketing?

Answer: Chatbots are more than just efficient! They actually make your life easier. Imagine being able to respond 24/7, even when you’re sleeping? With Chatbots asking the same questions that would normally only be asked by a human sales rep (like qualifying who’s qualified), they can figure out which person is most knowledgeable of what product or service and then connect them with someone in charge of selling it. In fact, chat bots now manage over 50% of all conversations we have at Drift - talk about efficiency!