Mailshake vs Drift

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Email Marketing category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of Mailshake and Drift. We'll also delve into the details of which offers the best personalization options within Email Marketing, with there respective Hyperise integrations

Mailshake logo


Pricing: Mailshake, an Email Marketing platform, has three pricing plans: 1. "Starter" plan: $59/month when billed annually or $69/month when billed monthly. This plan allows for up to 2,500 emails per user per month, up to 1,000 contacts, and access to basic features. 2. "Growth" plan: $99/month when billed annually or $119/month when billed monthly.



Drift logo


Pricing: Drift is a customer relationship management (CRM) platform that offers various pricing plans based on the features and capabilities required by businesses of different sizes. At the time of writing, the pricing plans offered by Drift are: 1. Free plan: This plan is suitable for small businesses or individuals who require basic CRM features. It is free and includes features such as email integration, chatbots, and contact management. 2.

Mailshake vs Drift Highlights

Mailshake is primarily an email marketing platform that helps businesses to automate and manage their email marketing campaigns with features like email templates, A/B testing, and analytics. Meanwhile, Drift is a CRM platform designed to improve customer interactions and support businesses through their entire sales cycle from lead generation to closing deals. Its key features include lead management, pipeline management, and customer engagement tools like chatbots and live chat. While both platforms may have some similarities in functionality, they serve different purposes, with Mailshake being more focused on email marketing, and Drift being more focused on sales and customer relationship management.

Mailshake vs Drift Pros

Mailshake Pros

  • Mailshake provides advanced email automation features, while Drift is primarily focused on lead management and communication.
  • Mailshake allows users to create and send personalized outreach campaigns at scale, while Drift is more geared towards real-time conversations with leads.
  • Mailshake offers integrations with a wide variety of CRM platforms, while Drift is primarily designed to be used as a CRM.
  • Mailshake provides extensive analytics and reporting for email campaigns, including open rates and click-through rates, while Drift's reporting is focused on engagement with customer conversations.
  • Mailshake has a lower starting price point than Drift, making it more accessible to smaller businesses and individuals.

Drift Pros

  • Drift is specifically designed as a customer relationship management (CRM) platform, whereas Mailshake is an email marketing tool.
  • Drift offers a wide range of features to manage the entire customer journey, including lead management, chatbots, and sales automation, which can help businesses streamline their sales process.
  • Drift's chatbots and real-time messaging feature enable businesses to engage with customers in a more personalized and interactive way, which can lead to higher customer satisfaction and better conversion rates.
  • Drift's powerful reporting feature provides detailed insights into customer behavior, which can help businesses better understand their audience and make data-driven decisions.
  • Drift offers seamless integration with other marketing and sales tools, such as Salesforce and Marketo, which can help businesses create more personalized and efficient workflows.
  • Drift offers a free plan, which includes chatbot and email marketing features, making it a cost-effective option for small businesses. In comparison, Mailshake does not have a free plan and offers a limited trial period.

Mailshake vs Drift Cons

Mailshake Cons

  • Mailshake is primarily focused on email marketing, whereas Drift is a more comprehensive CRM platform.
  • Mailshake does not have advanced lead management capabilities like Drift, such as lead scoring and advanced segmentation.
  • Mailshake does not have a live chat feature, which is a key feature of Drift.
  • Mailshake does not offer integrations with as many third-party tools as Drift.
  • Mailshake's analytics and reporting capabilities are not as robust as Drift's.

Drift Cons

  • Drift is primarily a CRM platform, while Mailshake is an email marketing platform. This means that Mailshake will likely have more robust features specifically for email marketing campaigns.
  • Drift's pricing is more expensive than Mailshake for comparable features.
  • While Drift does have some email capabilities, it may not be as customizable or optimized for email campaigns as Mailshake.
  • Mailshake has more detailed analytics and reporting features for tracking the success of email campaigns.
  • Drift does not have native integrations with as many third-party apps and platforms as Mailshake, which could limit its usefulness for certain workflows or operations.

Mailshake & Drift Hyperise Integrations

Mailshake uses the Image embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Mailshake makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Mailshake integration diagram
  • First name
  • Last name
  • Business name

Mailshake Integration Guide

Drift uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Drift makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Drift integration diagram
  • First name
  • Last name
  • Business name
  • User profile url

Drift Integration Guide

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Mailshake and Drift Frequently Asked Questions

Question: What is Mailshake used for?

Answer: Mailshake is an email outreach software that helps businesses streamline and automate their email outreach campaigns, allowing users to create and send personalized emails that are trackable and measurable.

Question: How does Mailshake work?

Answer: Mailshake integrates with various email service providers to send and manage bulk emails, track opens and clicks, and automate follow-up emails. Users can also create email templates, A/B test various email versions, and set automated sequences for their campaigns.

Question: Can I use my own domain with Mailshake?

Answer: Yes, you can use your own domain with Mailshake, which allows you to send emails from a professional email address and increase deliverability rates.

Question: Is Mailshake GDPR compliant?

Answer: Yes, Mailshake is GDPR compliant and provides features such as double opt-in, unsubscribe links, and the ability to delete or export user data upon request.

Question: What integrations does Mailshake offer?

Answer: Mailshake integrates with various email service providers such as Gmail, Outlook, and others. It also offers integrations with CRM tools like Salesforce, HubSpot, and Pipedrive.

Question: What is the pricing for Mailshake?

Answer: Mailshake offers pricing plans based on the number of seats (users) and features. Plans start at $59/user/month for the basic plan and go up to $119/user/month for the professional plan. There is also a custom enterprise plan available for larger organizations.

Question: What is Drift?

Answer: Drift is a leading conversational marketing and sales platform that helps businesses connect with their customers in real-time.

Question: What are the key features of Drift?

Answer: Drift's key features include live chat, email marketing, chatbots, automated workflows, analytics, and more.

Question: How does Drift's live chat feature work?

Answer: Drift's live chat feature lets businesses chat with their website visitors in real-time. It also integrates with the company's CRM and marketing automation tools to provide a seamless experience for both the business and the customer.

Question: How does Drift's chatbot feature work?

Answer: Drift's chatbot feature is an AI-powered virtual assistant that helps businesses automate conversations with their customers. It can be programmed to answer frequently asked questions, route inquiries to the right team member, and even schedule appointments.

Question: How does Drift integrate with other tools like Salesforce or HubSpot?

Answer: Drift integrates with other tools like Salesforce or HubSpot by syncing data between them. This helps businesses streamline their workflows and keep their customer data up-to-date.

Question: What pricing plans does Drift offer?

Answer: Drift offers two pricing plans: a free plan and a paid plan. The paid plan starts at $50 per month and includes additional features like email marketing, chatbots, and live chat targeting.

Question: What is Drift?

Answer: Drift is the world’s largest conversation platform that uses Conversational Marketing and Conversational Sales to help companies grow revenue, faster. Drift helps businesses scale their teams with artificial intelligence-powered chatbots on a single unified customer engagement solution where people can have fun conversations about anything at any time without feeling pressured into buying something they don’t need or want.

Question: How do I measure the effectiveness of conversational marketing?

Answer: It’s no wonder your conversations are a marketing channel! You can measure them just like any other, and Drift makes it easy to see the success you’ve had. You’ll be able to track how many leads have been captured or qualified with conversation only (and thus not including those that were successfully contacted but did not speak). See how bookings compare as well as meetings scheduled vs booked out in order of importance for what needs scheduling first - even if they’re all important on their own merit. And finally, we make sure there is an indicator of revenue generated by these interactions so you know whether this has made business sense yet.

Question: What types of people are having conversations with businesses?

Answer: With the amount of data analyzed from over 50,000 businesses using Drift for conversational marketing, we found that executives are often the ones who choose to connect with business via a real-time messaging solution. In terms of seniority, 41% were at least executive level and 7.1% were CEOs making up an impressive percentage.

Question: Can I use conversational marketing & chatbots for customer support?

Answer: Conversational marketing can make customer support more fun. Through techniques such as reducing the friction of customer experiences, finding relevant documentation to self-help and improving all around experience for customers conversational marketing creates a successful company culture that is enjoyable for everyone involved.

Question: How do I scale conversational marketing?

Answer: Chatbots are more than just efficient! They actually make your life easier. Imagine being able to respond 24/7, even when you’re sleeping? With Chatbots asking the same questions that would normally only be asked by a human sales rep (like qualifying who’s qualified), they can figure out which person is most knowledgeable of what product or service and then connect them with someone in charge of selling it. In fact, chat bots now manage over 50% of all conversations we have at Drift - talk about efficiency!