Marketo vs Drift

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Marketing Automation category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of Marketo and Drift. We'll also delve into the details of which offers the best personalization options within Marketing Automation, with there respective Hyperise integrations

Marketo logo


Pricing: Marketo is a marketing automation platform that offers a range of pricing options based on the specific needs of the business. These pricing options include: 1. Basic: This plan starts at $895/month and includes email marketing, lead management, and basic reporting features. 2. Pro: This plan starts at $1,795/month and includes advanced analytics, CRM integration, and customer engagement features. 3.


Drift logo


Pricing: Drift is a conversational marketing platform with various pricing plans. Here's a summary of the pricing plans they offer: 1. Free: This plan offers basic live chat functionality for one user. 2. Standard: This plan starts at $50 per month and includes advanced features like automated meeting scheduling, chat targeting, and integrations with CRMs like Salesforce and Hubspot. 3.

Marketo vs Drift Highlights

Marketo and Drift are two different marketing automation platforms that serve different purposes.

Marketo is a comprehensive marketing automation software that offers a wide range of features for lead management, email marketing, analytics, and social media marketing. It is designed primarily for B2B marketing teams looking for a centralized system to manage all marketing activities, including lead generation, nurturing, and scoring.

On the other hand, Drift is a conversational marketing platform that focuses on improving customer engagement through personalized conversations. It offers tools for live chat, chatbots, email marketing, and sales automation. Drift is ideal for companies looking to create a personalized customer experience by engaging with prospects and customers in real-time.

In summary, while Marketo provides a full range of marketing automation features, Drift has more focused features geared towards creating personalized customer conversations. Ultimately, the decision between the two platforms depends on a company's specific needs and goals for their marketing efforts.

Marketo vs Drift Pros

Marketo Pros

  • Robust lead scoring and nurturing capabilities
  • Advanced campaign management and tracking features
  • Powerful analytics and reporting capabilities
  • Integrates with a wide range of marketing and sales tools
  • Provides flexible integrations with other systems
  • Offers scalable pricing plans to meet the needs of small to enterprise-level businesses
  • Provides personalized marketing experiences through dynamic content and segmentation.
  • Offers a wide range of marketing automation features like email marketing, landing page building, and more.
  • Provides advanced ABM (Account-Based Marketing) features.
  • Offers extensive training and support resources.

Drift Pros

  • Drift specializes in conversational marketing, which means it offers advanced chatbot functionality and integrations with messaging platforms like WhatsApp, Facebook Messenger, and Slack.
  • Drift's conversational AI technology allows for personalized and automated customer interactions, such as recommending products or connecting visitors with the right sales representative.
  • Drift has a streamlined user interface that is easy to navigate and set up.
  • Drift offers a comprehensive solution for sales and marketing teams to collaborate on lead generation and engagement.
  • Drift's lead scoring and routing capabilities help sales teams prioritize and focus on the most promising leads.
  • Drift offers advanced reporting and analytics, including the ability to track revenue attribution.
  • Drift offers a range of integrations with popular business tools like Salesforce, HubSpot, Marketo, and Google Analytics.

Marketo vs Drift Cons

Marketo Cons

  • No integration for existing tools like Salesforce, Phone, and Web Form capturing: Marketo does not integrate with existing online tools like Salesforce, Phone, and Web Form capturing.
  • Limited customization capabilities: Marketo lacks offerings for more sophisticated customization of campaigns, workflows, and campaigns automation.
  • Lack of advanced features: Marketos features are limited compared to Drift, which offers much more advanced features such as integrated insights and analytics, conversational marketing capabilities, and more.
  • Expensive to get started: Starting out with Marketo can be expensive as the cost of licenses and setup fees can be high.
  • Communications delivery can be unreliable: Marketos delivery of emails and other communications can sometimes be unreliable due to technical issues.

Drift Cons

  • Drift has a steeper learning curve compared to Marketo, which may require additional time and resources for implementation.
  • Drift offers limited integration options compared to Marketo, which may limit the ability to connect with other business tools and systems.
  • Drift's pricing model may not be feasible for small businesses, as it is geared towards enterprise-level customers.
  • Marketo provides more extensive reporting and analytics capabilities compared to Drift, which may be important for businesses looking to track and optimize their marketing efforts.
  • Marketo offers more robust lead nurturing and email marketing features compared to Drift, which may be important for businesses that heavily rely on email campaigns for lead generation and customer engagement.

Marketo & Drift Hyperise Integrations

Marketo uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Marketo makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Marketo integration diagram
  • First name
  • Last name
  • Using business Website passed from Marketo, Hyperise is able to enrich business logo and website screenshots.
  • Business name
  • Job title

Marketo Integration Guide

Drift uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Drift makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Drift integration diagram
  • First name
  • Last name
  • Business name
  • User profile url

Drift Integration Guide

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Marketo and Drift Frequently Asked Questions

Question: What is Marketo?

Answer: Marketo is a cloud-based marketing automation platform that enables organizations to acquire, engage, and retain customers at scale. It provides a range of features, including lead generation, lead nurturing, email marketing, account-based marketing, and social media management.

Question: Who can use Marketo?

Answer: Marketo is suitable for businesses of all sizes, from small startups to large enterprises. It is particularly useful for B2B companies that want to automate their marketing processes.

Question: How much does Marketo cost?

Answer: Marketo pricing is not publicly available and varies depending on the specific needs of the customer. Typically, however, Marketo charges a monthly subscription fee based on the number of contacts in the customer's database.

Question: What integrations does Marketo support?

Answer: Marketo supports a wide range of integrations with other marketing and business tools, including Salesforce, Microsoft Dynamics, ZoomInfo, and many others. It also has a robust API that enables custom integrations with other systems and platforms.

Question: Can Marketo help with lead generation?

Answer: Yes, Marketo includes a range of tools and features designed to help organizations generate leads, including landing pages, web forms, and lead capture pop-ups. It also includes lead scoring and qualification capabilities to help organizations prioritize their leads based on their level of engagement.

Question: Does Marketo provide analytics and reporting?

Answer: Yes, Marketo includes a range of analytics and reporting capabilities, including campaign performance reporting, lead attribution reporting, and web analytics integration. It also has a dashboard that enables users to track the performance of their marketing efforts in real-time.

Question: What is drift?

Answer: Drift refers to the gradual deviation or changing of a system or process over time.

Question: What causes drift?

Answer: There are several factors that can contribute to drift, including changes in environmental conditions, wear and tear, aging components, and poor maintenance.

Question: How can I detect drift?

Answer: One way to detect drift is through regular monitoring and analysis of system or process data. This can help identify any patterns or trends that may indicate deviation from expected performance.

Question: What are the consequences of drift?

Answer: The consequences of drift can be significant and include increased downtime, decreased system efficiency, increased operating costs, and even safety risks.

Question: How can I prevent or mitigate drift?

Answer: Preventing or mitigating drift typically involves a combination of regular maintenance, monitoring, and analysis, as well as implementing appropriate corrective actions when necessary. It may also involve implementing predictive maintenance strategies and using advanced technologies such as machine learning to better predict and prevent drift.

Question: What industries are most affected by drift?

Answer: Industries such as manufacturing, agriculture, transportation, energy, and healthcare are particularly susceptible to drift due to the complexity of the systems, the variability of environmental conditions, and the importance of maintaining optimal performance.

Question: What is Drift?

Answer: Drift is the world’s largest conversation platform that uses Conversational Marketing and Conversational Sales to help companies grow revenue, faster. Drift helps businesses scale their teams with artificial intelligence-powered chatbots on a single unified customer engagement solution where people can have fun conversations about anything at any time without feeling pressured into buying something they don’t need or want.

Question: How do I measure the effectiveness of conversational marketing?

Answer: It’s no wonder your conversations are a marketing channel! You can measure them just like any other, and Drift makes it easy to see the success you’ve had. You’ll be able to track how many leads have been captured or qualified with conversation only (and thus not including those that were successfully contacted but did not speak). See how bookings compare as well as meetings scheduled vs booked out in order of importance for what needs scheduling first - even if they’re all important on their own merit. And finally, we make sure there is an indicator of revenue generated by these interactions so you know whether this has made business sense yet.

Question: What types of people are having conversations with businesses?

Answer: With the amount of data analyzed from over 50,000 businesses using Drift for conversational marketing, we found that executives are often the ones who choose to connect with business via a real-time messaging solution. In terms of seniority, 41% were at least executive level and 7.1% were CEOs making up an impressive percentage.

Question: Can I use conversational marketing & chatbots for customer support?

Answer: Conversational marketing can make customer support more fun. Through techniques such as reducing the friction of customer experiences, finding relevant documentation to self-help and improving all around experience for customers conversational marketing creates a successful company culture that is enjoyable for everyone involved.

Question: How do I scale conversational marketing?

Answer: Chatbots are more than just efficient! They actually make your life easier. Imagine being able to respond 24/7, even when you’re sleeping? With Chatbots asking the same questions that would normally only be asked by a human sales rep (like qualifying who’s qualified), they can figure out which person is most knowledgeable of what product or service and then connect them with someone in charge of selling it. In fact, chat bots now manage over 50% of all conversations we have at Drift - talk about efficiency!