Apollo.io vs Drift

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Marketing Automation category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of Apollo.io and Drift. We'll also delve into the details of which offers the best personalization options within Marketing Automation, with there respective Hyperise integrations

Apollo.io logo


Pricing: The pricing for Apollo Marketing Automation platform starts at $2,500 per year for the Basic package, which includes core marketing automation features. The Professional package which includes more advanced marketing automation features such as predictive analytics and account-based marketing starts at $7,500 per year. Enterprise package which includes custom integrations, API access, and dedicated support is priced on a case-by-case basis. Additionally, Apollo offers a free trial for interested users to test out the platform before committing to a plan.


Drift logo


Pricing: Drift is a popular cloud-based conversational marketing platform that helps businesses connect with their customers via chat bots, live chat, and email. Drift offers multiple pricing plans that cater to businesses of different sizes. The pricing plans come with tiered benefits and features such as lead routing, integrations, reporting, and more. Here is a summary of Drift's pricing plans: 1.

Apollo.io vs Drift Highlights

Apollo is a marketing automation platform that focuses on lead generation, prospecting, and outreach. It primarily helps businesses generate targeted leads, manage their outreach campaigns, and track engagement throughout the buyer journey. Apollo offers features such as email automation, web tracking, lead scoring, and sales analytics.

On the other hand, Drift is a CRM platform that focuses on communication and conversation management. It primarily helps businesses engage with their customers, manage their sales pipeline, and build more meaningful relationships. Drift offers features such as chatbots, live chat, email campaigns, and CRM integration.

The key difference between the two platforms is that Apollo is focused on generating leads and customer acquisition while Drift is focused on managing relationships and customer engagement. While both platforms offer automation and analytics, they approach it from different angles to best serve their respective users' needs.

Apollo.io vs Drift Pros

Apollo.io Pros

  • Apollo is specifically designed for marketing automation, while Drift has broader CRM capabilities.
  • Apollo has a more intuitive and user-friendly interface for marketing tasks.
  • Apollo provides more detailed tracking and reporting on campaign performance and ROI than Drift.
  • Apollo has a wider range of integrations with other marketing tools, such as social media platforms and marketing automation tools, than Drift.
  • Apollo offers advanced lead scoring and segmentation capabilities that are not as robust in Drift.
  • Apollo provides personalized landing pages and email templates, which can help to increase conversions and engagement.
  • Apollos contact database management is more advanced, allowing for enhanced segmentation and better lead nurturing compared to Drift.
  • Apollo has a stronger focus on prospecting and lead generation, with features like account-based marketing and advanced targeting that are not as strong in Drift.

Drift Pros

  • Pros of Drift compared to Apollo:
  • Drift is a highly user-friendly CRM platform that allows for easy implementation of chatbots, real-time messaging, and personalized customer interactions.
  • Drift offers robust reporting and analytics features that allow businesses to measure the success of engagement with customers and improve relationships.
  • Drift integrates with a wide range of other tools and platforms, making it easy to centralize customer data and streamline workflows.
  • Drift offers a range of automation features that can help businesses save time and increase efficiency.
  • Drift provides comprehensive customer support, including chat, email and phone support, detailed knowledge base articles, and webinars to help users optimize their experience with the platform.
  • In comparison, Apollo is a marketing automation platform that:
  • Offers advanced lead generation and management features, as well as tools for email marketing, social media marketing, and lead scoring.
  • Provides robust analytics and reporting capabilities, allowing businesses to track the performance of their marketing campaigns and make data-based decisions.
  • Offers customizable templates and workflows to help businesses streamline their marketing processes and improve productivity.
  • Provides integration with a variety of other marketing automation tools and platforms, making it easy to centralize data and manage campaigns across multiple channels.
  • Offers customer support through a knowledge base, email, and phone support.
  • Overall, while both platforms offer some similar features, they serve different business needs. Drift is a CRM platform that focuses on improving customer engagement and relationships, while Apollo is a marketing automation platform that focuses on lead generation and management, as well as cross-channel marketing campaigns.

Apollo.io vs Drift Cons

Apollo.io Cons

  • Apollo is primarily designed as a marketing automation platform, while Drift is a dedicated CRM platform. This means Apollo may have some limitations when it comes to managing customer relationships.
  • One major downside of Apollo is its pricing, which can be quite expensive compared to other marketing automation platforms, including Drift.
  • While Apollo has a lot of features, it may not be as user-friendly as Drift, which has a more intuitive and streamlined user interface.
  • Apollo's customer support may not be as responsive or helpful as Drift's, which has a reputation for excellent customer service and support.
  • Apollo may not integrate as seamlessly with other tools and software as Drift, which has deep integrations with a variety of popular business tools and software systems.
  • Because Apollo focuses on marketing automation and lead generation, it may not be as well-suited to managing complex sales pipelines and customer journeys as Drift.

Drift Cons

  • Drift is primarily a conversational marketing platform that offers limited marketing automation features compared to Apollo.
  • Apollo has a wider range of features for lead scoring, lead nurturing, and personalized sales outreach compared to Drift.
  • Drift offers limited integrations with other marketing tools and platforms compared to Apollo, which offers seamless integrations with a wide variety of marketing tools.
  • Drift's pricing model is resource-intensive, with charges based on the number of conversations being had in real time. This can become expensive for larger sales or marketing teams compared to Apollo's pricing structure.
  • Drift lacks advanced reporting and analytics capabilities as compared to Apollo, which provides advanced reporting and analytics to help track and optimize campaigns.

Apollo.io & Drift Hyperise Integrations

Apollo.io uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Apollo.io makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Apollo.io integration diagram
  • First name
  • Last name
  • Using business Website passed from Apollo.io, Hyperise is able to enrich business logo and website screenshots.
  • Phone
  • Business name
  • Job title
  • Category
  • City
  • Country
  • State

Apollo.io Integration Guide

Drift uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Drift makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Drift integration diagram
  • First name
  • Last name
  • Business name
  • User profile url

Drift Integration Guide

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Apollo.io and Drift Frequently Asked Questions

Question: What is Apollo Marketing Automation Platform?

Answer: Apollo is a comprehensive marketing automation platform that helps businesses in lead generation, lead tracking, call tracking, data management, and customer segmentation.

Question: What are the features of Apollo Marketing Automation?

Answer: Apollo Marketing Automation platform comes with features such as email marketing, SMS marketing, lead generation tools, social media marketing, detailed analytics, and more.

Question: How can Apollo help in lead generation?

Answer: Apollo helps in lead generation by allowing businesses to build targeted lists of prospects based on various filters such as location, industry, job title, and more.

Question: What is the pricing for Apollo Marketing Automation?

Answer: Apollo Marketing Automation pricing is dependent on the number of contacts in the database and the features required. A custom quote is provided based on specific business requirements.

Question: Can Apollo Marketing Automation Platform be integrated with other tools?

Answer: Yes, Apollo Marketing Automation can be integrated with various CRM and lead management tools such as Salesforce, HubSpot, Mailchimp, and more.

Question: Does Apollo provide a free trial?

Answer: Yes, Apollo offers a 14-day free trial to help businesses assess the platform's features and functionalities.

Question: Is Apollo Marketing Automation easy to use?

Answer: Yes, Apollo is designed to be user-friendly, and the platform comes with tutorials, live demos, and customer support to help users navigate the platform effortlessly.

Apollo.io vs Drift

Question: Why should I choose Apollo?

Answer: It’s time to take your prospecting game one step further. With Apollo you can find the right leads at the right time, with over 60 filters from our 200 million contact database that includes 10 million companies and a vast collection of mobile numbers among them - making it easier than ever for you to streamline your workflow across Salesforce and Gmail while also taking care of any data entry on behalf of yourself. Start personalizing outreach sequences with customization via Analytics tools, or simply use Sequences in order to boost efficiency when scaling personalized prospects

Question: How does Apollo sync data with my CRM?

Answer: Leave it to the Apollo CRM integration to sync data on people, companies, activities and correct old or inaccurate data. Most sales teams have anywhere from tens of thousands to millions of inaccurate records in their CRMs which causes confusion around reps and clogs up funnels for automation tools that interrupt your journey towards success!

Question: How does Apollo help my Sales Team?

Answer: You know, your future success on the sales floor is determined by all sorts of metrics and data that point to a more receptive environment for increased bottom line growth (think open rates, reply rates, meetings set, rep activity across the board). And then there’s added ability to say WHY numbers go up or down. That’s strategic leadership at its finest! Apollo Sales Engagement Platform helps you track leading indicators of revenue growth so it can be pointed out specifically when they occur--leading you toward maximum profit in no time

Question: What is the Apollo Chrome Extension?

Answer: The Apollo Chrome extension is a must-have for any sales professional who wants to speed up their prospecting process and increase the number of qualified leads they’re able to generate. With just one click, you can export your LinkedIn contacts into an Excel spreadsheet so that it’s easy find prospects in need of specific services or products within seconds!

Question: What is Drift CRM?

Answer: Drift CRM is a customer relationship management platform designed to help businesses engage with their customers, manage their sales pipeline, and automate repetitive tasks.

Question: What are the main features of Drift CRM?

Answer: The main features of Drift CRM include sales automation, lead management, email tracking, chatbots, and data analytics.

Question: Can I integrate Drift CRM with other business tools?

Answer: Yes, Drift CRM can be integrated with a wide range of business tools such as Slack, Salesforce, Zapier, and more.

Question: How does Drift CRM handle customer data?

Answer: Drift CRM is GDPR compliant and takes data protection seriously. All customer data is stored safely and securely on Drift's servers.

Question: Does Drift CRM provide customer support?

Answer: Yes, Drift CRM provides customer support through their online help center, email, and phone support.

Question: Is Drift CRM a good fit for small businesses?

Answer: Drift CRM is suitable for both small and large businesses, and offers flexible pricing plans to meet the needs of different sized organizations.

Question: How is Drift CRM priced?

Answer: Drift CRM offers different pricing plans based on the size and needs of your business. The prices vary from $50/month for the starter plan to $1500/month for the Enterprise plan.

Question: What is Drift?

Answer: Drift is the world’s largest conversation platform that uses Conversational Marketing and Conversational Sales to help companies grow revenue, faster. Drift helps businesses scale their teams with artificial intelligence-powered chatbots on a single unified customer engagement solution where people can have fun conversations about anything at any time without feeling pressured into buying something they don’t need or want.

Question: How do I measure the effectiveness of conversational marketing?

Answer: It’s no wonder your conversations are a marketing channel! You can measure them just like any other, and Drift makes it easy to see the success you’ve had. You’ll be able to track how many leads have been captured or qualified with conversation only (and thus not including those that were successfully contacted but did not speak). See how bookings compare as well as meetings scheduled vs booked out in order of importance for what needs scheduling first - even if they’re all important on their own merit. And finally, we make sure there is an indicator of revenue generated by these interactions so you know whether this has made business sense yet.

Question: What types of people are having conversations with businesses?

Answer: With the amount of data analyzed from over 50,000 businesses using Drift for conversational marketing, we found that executives are often the ones who choose to connect with business via a real-time messaging solution. In terms of seniority, 41% were at least executive level and 7.1% were CEOs making up an impressive percentage.

Question: Can I use conversational marketing & chatbots for customer support?

Answer: Conversational marketing can make customer support more fun. Through techniques such as reducing the friction of customer experiences, finding relevant documentation to self-help and improving all around experience for customers conversational marketing creates a successful company culture that is enjoyable for everyone involved.

Question: How do I scale conversational marketing?

Answer: Chatbots are more than just efficient! They actually make your life easier. Imagine being able to respond 24/7, even when you’re sleeping? With Chatbots asking the same questions that would normally only be asked by a human sales rep (like qualifying who’s qualified), they can figure out which person is most knowledgeable of what product or service and then connect them with someone in charge of selling it. In fact, chat bots now manage over 50% of all conversations we have at Drift - talk about efficiency!