Intercom vs Drift

Hyperise integrates with 100's of sales and marketing tools, many of which are in the CRM category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of Intercom and Drift. We'll also delve into the details of which offers the best personalization options within CRM, with there respective Hyperise integrations

Intercom logo


Pricing: Intercom's pricing plans vary based on the type of service you need. The pricing for their Inbox,Segments,and Articles Start plans range from $49 to $399 per month, depending on how many users you need to communicate with. Their Custom plans are tailored and priced based on your individual needs. For more detailed pricing information, please visit their website.



Drift logo


Pricing: Drift pricing is a pricing model that allows businesses to charge for their products or services on the basis of usage, rather than a fixed unit of measure. Drift pricing allows companies to adapt pricing and adjust costs on an ongoing basis, based on usage and market conditions. This pricing method is typically used by businesses providing digital products or services, such as SaaS and cloud services.

Intercom vs Drift Highlights

Intercom and Drift are both software solutions designed to make customer service easier and provide insights into customer behavior. However, they vary in the type of customer service they offer.

Intercom provides live chat and automated messages to customers. This technology allows companies to communicate quickly with their customers, helping to create a more personalized customer service experience. Intercom also offers customer relationship management (CRM) features, such as segmentation, automation, and analytics capabilities, as well as integration with third-party tools.

Drift, on the other hand, specializes in conversational marketing. With Drift, companies can automate conversations with customers in real-time, meaning customers dont have to wait for a response. Drift also provides tools for analyzing customer data, such as visitor profiles, and provides an automated prompt to start conversations with customers. Additionally, Drift includes chatbots, which can be used to provide an automated response to customer questions.

Overall, Intercom provides more traditional customer service methodologies, while Drift focuses on leveraging automated conversations and chatbots to provide customers with personalized responses. Both tools can help companies build relationships with customers and collect data for analysis, but the approach is different.

Intercom vs Drift Pros

Intercom Pros

  • Intercom offers more robust customer support and communication tools than Drift.
  • Intercom has deeper integration capabilities and customization options than Drift.
  • Intercom offers more advanced AI-powered automation and segmentation tools than Drift.
  • Intercom offers more comprehensive data reporting, analytics, and tracking capabilities than Drift.
  • Intercom allows for more comprehensive personalization with its integrated product and customer data.
  • Intercom offers more advanced message targeting options with powerful segmentation and tag functions.
  • Intercom offers more comprehensive support for customer feedback, surveys, and reviews.
  • Intercom integrates seamlessly with an array of other tools, from Google Analytics to Salesforce.
  • Intercom has a more established customer base and reputation in the space than Drift.

Drift Pros

  • Pros of Drift:
  • Faster response time to customer inquiries
  • Live chatbot to provide customers with instant answers
  • Integrates with major services like Salesforce, Zendesk, and Shopify
  • Easy to set up and customize
  • Advanced features for automating customer conversations
  • Deeper insights on customer conversations
  • Doesn't require customer email subscriptions
  • Proactive customer support
  • More cost effective than other solutions
  • Integrates with multiple messaging platforms

Intercom vs Drift Cons

Intercom Cons

  • Intercom does not offer live chat functionality
  • Intercom has limited customization options
  • Intercom does not support integrations with third party apps like Zapier
  • Intercom does not have a free tier
  • Intercom does not support video chat or VoIP
  • Intercom does not have healthcare specific security standards
  • Intercom does not offer built-in workflows for automated follow-up outreach

Drift Cons

  • Drift does not offer some of the advanced customer segmentation capabilities found in Intercom
  • Drift does not offer real-time analytics and insights from customer interactions
  • Integration options with other platforms is more limited than Intercom
  • Drift's chatbot automation and automation capabilities are not as sophisticated as Intercom's
  • Drift's customer support is not as robust as Intercom's
  • The pricing structure of Drift can be more expensive than Intercom's

Intercom & Drift Hyperise Integrations

Intercom uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Intercom makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Intercom integration diagram
  • First name
  • Last name
  • Business name
  • Using business Website passed from Intercom, Hyperise is able to enrich business logo and website screenshots.

Intercom Integration Guide

Drift uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Drift makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Drift integration diagram
  • First name
  • Last name
  • Business name
  • User profile url

Drift Integration Guide

Other Intercom & Drift CRM platform comparisons

Intercom and Drift Frequently Asked Questions

Question: How do I sign up for an Intercom account?

Answer: You can sign up for an Intercom account by visiting our website at and clicking the “Sign Up” button. You’ll be asked to fill in contact details, set up a password and choose a plan that best suits your needs.

Question: What is a message?

Answer: Messages are messages sent the same way you would send an email, but from within Intercom. They can be sent in-app, on your website, via email, or through our mobile SDK.

Question: How do I create a chatbot?

Answer: To create a chatbot with Intercom, you'll first need to set up a Bot Profile. To do this, go to the Bots tab in your Intercom dashboard and select Create Bot. From here, you can design the conversation flow, select types of messages it can send, and set triggers and rules.

Question: What is an Inbox?

Answer: The Inbox is the heart of Intercom where teams can manage all incoming conversations from customers. It’s an organized view of all customer conversations that lets you assign conversations to team members, review unanswered messages, and manage customer data.

Question: What is Drift?

Answer: Drift is a conversational marketing and sales platform designed to help your business communicate with customers more effectively and grow faster.

Question: Does Drift work with my existing CRM?

Answer: Yes! Drift works with the leading CRMs including Salesforce, HubSpot, and Zapier integrations.

Question: How customizable is Drift?

Answer: Drift is highly customizable, allowing you to customize everything from chat templates and messaging triggers to branding elements and workflows.

Question: What is Drift?

Answer: Drift is the world’s largest conversation platform that uses Conversational Marketing and Conversational Sales to help companies grow revenue, faster. Drift helps businesses scale their teams with artificial intelligence-powered chatbots on a single unified customer engagement solution where people can have fun conversations about anything at any time without feeling pressured into buying something they don’t need or want.

Question: How do I measure the effectiveness of conversational marketing?

Answer: It’s no wonder your conversations are a marketing channel! You can measure them just like any other, and Drift makes it easy to see the success you’ve had. You’ll be able to track how many leads have been captured or qualified with conversation only (and thus not including those that were successfully contacted but did not speak). See how bookings compare as well as meetings scheduled vs booked out in order of importance for what needs scheduling first - even if they’re all important on their own merit. And finally, we make sure there is an indicator of revenue generated by these interactions so you know whether this has made business sense yet.

Question: What types of people are having conversations with businesses?

Answer: With the amount of data analyzed from over 50,000 businesses using Drift for conversational marketing, we found that executives are often the ones who choose to connect with business via a real-time messaging solution. In terms of seniority, 41% were at least executive level and 7.1% were CEOs making up an impressive percentage.

Question: Can I use conversational marketing & chatbots for customer support?

Answer: Conversational marketing can make customer support more fun. Through techniques such as reducing the friction of customer experiences, finding relevant documentation to self-help and improving all around experience for customers conversational marketing creates a successful company culture that is enjoyable for everyone involved.

Question: How do I scale conversational marketing?

Answer: Chatbots are more than just efficient! They actually make your life easier. Imagine being able to respond 24/7, even when you’re sleeping? With Chatbots asking the same questions that would normally only be asked by a human sales rep (like qualifying who’s qualified), they can figure out which person is most knowledgeable of what product or service and then connect them with someone in charge of selling it. In fact, chat bots now manage over 50% of all conversations we have at Drift - talk about efficiency!