SalesLoft vs Drift

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Email Marketing category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of SalesLoft and Drift. We'll also delve into the details of which offers the best personalization options within Email Marketing, with there respective Hyperise integrations

SalesLoft logo


Pricing: SalesLoft pricing ranges from $75/user/month to custom pricing based on the needs of the individual customer. The basic plan, called the Team edition, costs $75/user/month and includes basic features for sales engagement such as email tracking and templates. The Professional edition, priced at $145/user/month, includes more advanced features like phone dialer and sales analytics.



Drift logo


Pricing: Drift is a conversational marketing and sales platform that offers various pricing plans for its services. Here is a summary of the pricing plans offered by Drift: 1. Free Plan: Drift offers a free plan that includes basic features, such as chatbots, email integration, and a limited number of contacts. 2. Standard Plan: The standard plan costs $50/month and includes advanced targeting, customizable branding, and integrations with other marketing tools. 3.

SalesLoft vs Drift Highlights

SalesLoft and Drift are two popular software platforms used for sales and marketing purposes.

SalesLoft is a sales engagement platform that helps sales teams interact with their prospects through email, phone, and social media. It allows them to automate outreach, manage contacts, schedule meetings, and track engagement metrics.

On the other hand, Drift is a conversational marketing platform that leverages chatbots and AI to engage with website visitors in real-time. It can be used to qualify leads, book meetings, and provide support to customers.

The main difference between SalesLoft and Drift is their approach to sales and marketing. SalesLoft focuses on outbound sales and provides tools to streamline the process, whereas Drift aims to engage with potential customers who visit a company's website, using chatbots to capture leads and move them further through the sales funnel.

Both platforms have their strengths and are suitable for different types of businesses depending on their sales and marketing strategies.

SalesLoft vs Drift Pros

SalesLoft Pros

  • SalesLoft offers deeper customer insights through its segmentation, lead scoring, and pipeline management capabilities.
  • SalesLoft's sales automation capabilities allow users to streamline lead generation processes and create targeted campaigns.
  • SalesLoft's prospecting capabilities help users quickly identify new leads and build targeted contact lists.
  • SalesLoft enables users to track data such as open and response rates, email engagement, and deal progression.
  • SalesLoft has powerful automation features including email nurturing, trigger-based sequences, and automated follow-ups.
  • SalesLoft integrates with leading CRM and marketing automation solutions.
  • SalesLoft provides better customization and personalization options for emails and templates.

Drift Pros

  • Drift offers a conversational marketing platform that focuses on helping businesses capture more leads and engage with customers in real-time through live chat and chatbots.
  • Drift offers a range of powerful features, such as automated lead qualification, personalized messaging, and real-time analytics, helping businesses to improve their customer experience, drive sales and marketing success.
  • Drift has a user-friendly interface that allows businesses to easily set up their chatbots, customize messages, and track customer interactions.
  • Drift offers integrations with popular business tools such as HubSpot, Marketo, Salesforce, and Slack, making it easy to organize data and collaborate with teammates.
  • Drift's pricing plans are available for businesses of different sizes and budgets, allowing them to choose the plan that best fits their specific needs and goals.

SalesLoft vs Drift Cons

SalesLoft Cons

  • Limited availability of integrations compared to Drift
  • Costlier pricing plans compared to Drift
  • No native chatbot feature for automated support compared to Drift
  • Less user-friendly interface for non-technical users compared to Drift
  • Sales-centric platform with limited focus on customer support compared to Drift
  • No option for 24/7 live chat support compared to Drift.

Drift Cons

  • Drift's pricing is relatively high compared to SalesLoft.
  • Drift has limited capabilities for managing team workflows and reporting.
  • Drift's reporting lacks deep analytics that can be used for data-driven decision making.
  • Drift's integration options are fewer than SalesLoft.
  • Drift's onboarding process for new users can be confusing and overwhelming.
  • Drift's email tracking and scheduling functionalities are not as advanced as SalesLoft's.

SalesLoft & Drift Hyperise Integrations

SalesLoft uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

SalesLoft makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

SalesLoft integration diagram
  • First name
  • Last name
  • Business name
  • Category
  • City

SalesLoft Integration Guide

Drift uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Drift makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Drift integration diagram
  • First name
  • Last name
  • Business name
  • User profile url

Drift Integration Guide

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SalesLoft and Drift Frequently Asked Questions

Question: What is SalesLoft?

Answer: SalesLoft is an automated sales engagement platform that helps sales reps improve their performance by automating the process of discovering, contacting, and engaging with prospects. It allows you to create meaningful conversations, increase productivity, and build relationships with leads and customers.

Question: How does SalesLoft help sales reps?

Answer: SalesLoft helps sales teams achieve higher reps by automating lead and prospecting tasks, streamlining communication, capturing customer data, and providing a platform to easily manage and track progress across channels. SalesLoft makes it easy to track each interaction, collaborate on deals, and measure progress in real-time.

Question: What features are available in SalesLoft?

Answer: SalesLoft offers a wide range of features, including automated sales sequences, personalized one-to-one outreach, real-time engagement tracking, AI-powered prospecting, and automated customer sentiment scoring. It also has an advanced analytics dashboard to help reps understand the team’s performance, as well as integrations to popular CRM and sales tools.

Question: What is Drift?

Answer: Drift is a modern messaging platform that helps companies convert more leads and close more deals using real-time conversations.

Question: What is Drift?

Answer: Drift is the world’s largest conversation platform that uses Conversational Marketing and Conversational Sales to help companies grow revenue, faster. Drift helps businesses scale their teams with artificial intelligence-powered chatbots on a single unified customer engagement solution where people can have fun conversations about anything at any time without feeling pressured into buying something they don’t need or want.

Question: How do I measure the effectiveness of conversational marketing?

Answer: It’s no wonder your conversations are a marketing channel! You can measure them just like any other, and Drift makes it easy to see the success you’ve had. You’ll be able to track how many leads have been captured or qualified with conversation only (and thus not including those that were successfully contacted but did not speak). See how bookings compare as well as meetings scheduled vs booked out in order of importance for what needs scheduling first - even if they’re all important on their own merit. And finally, we make sure there is an indicator of revenue generated by these interactions so you know whether this has made business sense yet.

Question: What types of people are having conversations with businesses?

Answer: With the amount of data analyzed from over 50,000 businesses using Drift for conversational marketing, we found that executives are often the ones who choose to connect with business via a real-time messaging solution. In terms of seniority, 41% were at least executive level and 7.1% were CEOs making up an impressive percentage.

Question: Can I use conversational marketing & chatbots for customer support?

Answer: Conversational marketing can make customer support more fun. Through techniques such as reducing the friction of customer experiences, finding relevant documentation to self-help and improving all around experience for customers conversational marketing creates a successful company culture that is enjoyable for everyone involved.

Question: How do I scale conversational marketing?

Answer: Chatbots are more than just efficient! They actually make your life easier. Imagine being able to respond 24/7, even when you’re sleeping? With Chatbots asking the same questions that would normally only be asked by a human sales rep (like qualifying who’s qualified), they can figure out which person is most knowledgeable of what product or service and then connect them with someone in charge of selling it. In fact, chat bots now manage over 50% of all conversations we have at Drift - talk about efficiency!