Outreach.io vs Drift

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Email Marketing category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of Outreach.io and Drift. We'll also delve into the details of which offers the best personalization options within Email Marketing, with there respective Hyperise integrations

Outreach.io logo


Pricing: Outreach.io pricing is based on the size and number of users. Their plans begin at $400 per user per month for 2-4 users, and range up to $150 per user per month for 25-49 users and beyond. There are also discounted rates available for larger teams.



Drift logo


Pricing: Drift offers a variety of pricing plans based on the customer's requirements. The plans include a free plan, starter plan, pro plan, and enterprise plan. The free plan is suitable for small businesses with limited needs, while the enterprise plan is designed for large organizations with advanced needs. The pricing structure is based on the number of contacts in a customer’s account, the number of team members who need access, and the features required.

Outreach.io vs Drift Highlights

Outreach and Drift are both popular software platforms that are designed to help businesses improve their sales and marketing efforts. While there are some similarities between the two, there are also some key differences that are worth noting.

One of the main differences between Outreach and Drift is their primary focus. Outreach is primarily focused on sales automation, with features that enable businesses to automate their sales processes, track and analyze customer interactions, and personalize their outreach efforts. On the other hand, Drift is primarily focused on conversational marketing, with features that enable businesses to engage in real-time conversations with website visitors and customers.

Another difference between Outreach and Drift is their approach to customer engagement. Outreach tends to rely more heavily on email and other traditional communication channels, while Drift places a greater emphasis on real-time conversations and chatbots. This means that Outreach may be better suited for businesses that have well-established sales processes and are looking to automate their outreach efforts, while Drift may be better suited for businesses that are looking to engage customers in more personalized, real-time conversations.

Overall, both Outreach and Drift are powerful software platforms that can help businesses improve their sales and marketing efforts. The best choice between the two will depend on a variety of factors such as the nature of the business, the target audience, and the specific goals of the marketing and sales teams.

Outreach.io vs Drift Pros

Outreach.io Pros

  • Seamless integration with over 700+ apps: Outreach.io allows users to quickly connect with internal systems and existing tools they use, such as Salesforce, MailChimp, and more, to tailor their outreach experience.
  • Industry-leading analytics and reporting: Outreach.io provides powerful analytics that help users understand the overall progress of their campaigns, as well as detailed tracking on individual conversations.
  • Dynamic insights and advisory services: Outreach.io can provide users with insights and recommendations on how to optimize their outreach efforts.
  • Dedicated account management: users can have access to an account manager who can provide personalized guidance and support.
  • Advanced automation capabilities: Outreach.io provides powerful rules-based automation features so users can customize their campaigns and maximize their outreach efficiency.

Drift Pros

  • Here are some potential bullet points of pros for Drift compared to Outreach:
  • Drift's chatbot technology provides lead capture and qualification capabilities that Outreach does not offer.
  • Drift's focus on chat-based communication can help automate initial conversations with prospects, potentially saving time and resources compared to manual outreach.
  • Drift integrates natively with a number of popular CRMs and marketing automation tools, whereas Outreach relies more heavily on Zapier and other third-party integrations.
  • Drift's conversational marketing platform provides dynamic content and personalization capabilities that can help engage prospects in a more targeted way than Outreach's email-based sequences.
  • Drift's platform includes a variety of conversational tools beyond chatbots, including live chat and meeting scheduling features that may be more versatile than Outreach's messaging capabilities.
  • It's worth noting that any comparison between two different software platforms should take into account the specific needs of the user and the unique features of each platform. These bullet points are just some potential points to consider when comparing Drift and Outreach.

Outreach.io vs Drift Cons

Outreach.io Cons

  • Outreach.io has fewer automated sales campaigns and sequences than Drift
  • Outreach.io's pricing model is not as transparent as Drift's
  • Drift offers more integrations than Outreach.io
  • Outreach.io does not have built-in conversational surveys or messaging capabilities like Drift has
  • Drift has more analytics and reporting capabilities than Outreach.io
  • Drift allows for richer conversations and real-time engagement with prospects that Outreach.io does not offer

Drift Cons

  • Limited integration options with other software platforms.
  • No built-in dialer, which means that calls have to be made separately.
  • The user interface may not be as user-friendly or intuitive as other platforms.
  • The reporting and analytics capabilities are not as robust as other platforms.
  • The pricing model can be confusing and may not be affordable for smaller businesses.
  • The platform is primarily focused on chatbots and conversational marketing, which may not be suitable for all businesses.

Outreach.io & Drift Hyperise Integrations

Outreach.io uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Outreach.io makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Outreach.io integration diagram
  • First name
  • Last name
  • Using business Website passed from Outreach.io, Hyperise is able to enrich business logo and website screenshots.
  • Phone
  • Business name
  • Job title
  • Street
  • City
  • Country
  • State

Outreach.io Integration Guide

Drift uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Drift makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Drift integration diagram
  • First name
  • Last name
  • Business name
  • User profile url

Drift Integration Guide

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Outreach.io and Drift Frequently Asked Questions

Question: What is Outreach software used for?

Answer: Outreach software is used to manage and automate sales outreach efforts. It typically includes features for email tracking, scheduling meetings, managing customer relationships, and analyzing sales data.

Question: Is Outreach software easy to use?

Answer: Outreach software can vary in ease of use depending on the specific platform, but most providers offer user-friendly interfaces and easy-to-follow workflows.

Question: Can Outreach software integrate with other sales tools like Salesforce?

Answer: Yes, many Outreach software providers offer integrations with popular sales tools like Salesforce, HubSpot, and Zoho.

Question: How much does Outreach software cost?

Answer: The cost of Outreach software depends on the specific platform and the features included. Most providers offer various pricing plans based on the number of users and the level of functionality needed.

Question: What types of businesses use Outreach software?

Answer: Outreach software is used by a wide range of businesses, from small startups to large enterprises, that are focused on driving sales and managing customer relationships.

Question: What is drift in software testing?

Answer: Drift refers to environmental changes in the system/application that gradually affect the testing process such that results and conclusions are not accurate.

Question: Why does drift occur in software testing?

Answer: Drift occurs because of the changes made in the software, hardware or environment, which affects the testing process. It may be due to performance issues, configuration changes, or any other environmental factors.

Question: What are the types of drift in software testing?

Answer: There are mainly two types of drift in software testing: environment drift and data drift. Environment drift is the change in the environment that affects the testing process. Data drift is when the data used in testing becomes obsolete or non-relevant.

Question: How to mitigate drift in software testing?

Answer: To prevent drift, it is important to establish a baseline of the environment or data set, which should be kept up-to-date. Adopting Agile or DevOps practices can also help in mitigating drift by promoting continuous monitoring and maintenance.

Question: What are the consequences of ignoring drift in software testing?

Answer: Ignoring drift can lead to inaccurate or incorrect results, which can lead to situations where the application performs poorly in the production environment, leading to lost revenue, customer dissatisfaction, and even security breaches.

Question: What is Drift?

Answer: Drift is the world’s largest conversation platform that uses Conversational Marketing and Conversational Sales to help companies grow revenue, faster. Drift helps businesses scale their teams with artificial intelligence-powered chatbots on a single unified customer engagement solution where people can have fun conversations about anything at any time without feeling pressured into buying something they don’t need or want.

Question: How do I measure the effectiveness of conversational marketing?

Answer: It’s no wonder your conversations are a marketing channel! You can measure them just like any other, and Drift makes it easy to see the success you’ve had. You’ll be able to track how many leads have been captured or qualified with conversation only (and thus not including those that were successfully contacted but did not speak). See how bookings compare as well as meetings scheduled vs booked out in order of importance for what needs scheduling first - even if they’re all important on their own merit. And finally, we make sure there is an indicator of revenue generated by these interactions so you know whether this has made business sense yet.

Question: What types of people are having conversations with businesses?

Answer: With the amount of data analyzed from over 50,000 businesses using Drift for conversational marketing, we found that executives are often the ones who choose to connect with business via a real-time messaging solution. In terms of seniority, 41% were at least executive level and 7.1% were CEOs making up an impressive percentage.

Question: Can I use conversational marketing & chatbots for customer support?

Answer: Conversational marketing can make customer support more fun. Through techniques such as reducing the friction of customer experiences, finding relevant documentation to self-help and improving all around experience for customers conversational marketing creates a successful company culture that is enjoyable for everyone involved.

Question: How do I scale conversational marketing?

Answer: Chatbots are more than just efficient! They actually make your life easier. Imagine being able to respond 24/7, even when you’re sleeping? With Chatbots asking the same questions that would normally only be asked by a human sales rep (like qualifying who’s qualified), they can figure out which person is most knowledgeable of what product or service and then connect them with someone in charge of selling it. In fact, chat bots now manage over 50% of all conversations we have at Drift - talk about efficiency!