Drift and Customerly are two customer engagement software tools that focus on conversational marketing and helping brands to foster a deeper connection with their audience.
The primary difference between the two is that Drift is a conversational experience platform designed to make conversations with customers more natural and efficient, while Customerly focuses solely on customer success and helping brands build meaningful relationships with customers.
Drift provides automated conversations with customers, allows customers to stay in the loop on new products, and provides personalized experiences that make customers feel valued. It also lets businesses create and manage webinars, podcasts, web chats, and other forms of digital communications.
Customerly, on the other hand, is more tailored to customer success. It offers live chat, email marketing automation, automated follow-up sequences, and customer engagement metrics. It also provides detailed customer data and analytics so companies can understand their customers' behaviors and preferences better.
In short, Drift allows brands to start conversations with customers and create personalized experiences while Customerly helps to foster meaningful relationships with customers.