Drift vs Customerly

Hyperise integrates with 100's of sales and marketing tools, many of which are in the CRM category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of Drift and Customerly. We'll also delve into the details of which offers the best personalization options within CRM, with there respective Hyperise integrations

Drift logo


Pricing: Drift pricing is a subscription-based pricing model in which users pay a monthly fee for access to Drift’s messaging and chatbot software. The pricing depends on the features required and the number of users accessing Drift, ranging from $400 to $2,400 per month. It also offers an enterprise plan with custom features and features available at an additional cost.


Customerly logo


Pricing: Customerly offers three different pricing plans, which vary based on the number of users and features you need. The Basic plan starts at $50/month and includes unlimited users, basic support and notification center, user segmentation, and email integration. The Booster plan starts at $100/month and includes all of the features in the basic plan plus chat support and unlimited surveys.

Drift vs Customerly Highlights

Drift and Customerly are two customer engagement software tools that focus on conversational marketing and helping brands to foster a deeper connection with their audience.

The primary difference between the two is that Drift is a conversational experience platform designed to make conversations with customers more natural and efficient, while Customerly focuses solely on customer success and helping brands build meaningful relationships with customers.

Drift provides automated conversations with customers, allows customers to stay in the loop on new products, and provides personalized experiences that make customers feel valued. It also lets businesses create and manage webinars, podcasts, web chats, and other forms of digital communications.

Customerly, on the other hand, is more tailored to customer success. It offers live chat, email marketing automation, automated follow-up sequences, and customer engagement metrics. It also provides detailed customer data and analytics so companies can understand their customers' behaviors and preferences better.

In short, Drift allows brands to start conversations with customers and create personalized experiences while Customerly helps to foster meaningful relationships with customers.

Drift vs Customerly Pros

Drift Pros

  • Effortless onboarding: Setting up and creating your first Drift conversation is as simple as clicking one button.
  • No coding required: All Drift widgets can be set up with no coding required.
  • Automated conversations: Drift automatically engages with your website visitors, so you dont have to.
  • Quick install: Drift can be installed directly from the browser and integrated with your existing site in minutes.
  • Native integrations: Drifts native integrations allow for quick and easy integration with your other existing platforms.
  • AI assisted conversations: Drift utilizes artificial intelligence to optimize your conversations and provide the best customer experience.
  • Robust support: Drift provides 24/7 support, allowing you to get a response right away.
  • Solutions for pop-up, banner, and floating widget formats: Drift lets you create and customize conversations using different formats.

Customerly Pros

  • Robust marketing automation features for customers ready for more advanced features like Custom Workflows
  • No traffic limits, bandwiths or plan costs
  • Integration with more than 700 apps
  • Comprehensive customer segmentation and tagging options
  • Fine-grained customization and traceability of conversations
  • Google Analytics integration to give you complete visibility over conversation performance
  • Human-like AI-powered chatbot
  • Data security with complete GDPR compliance

Drift vs Customerly Cons

Drift Cons

  • Limited inbound communication channels: Drift only supports live chat.
  • Missing functionality: While Drift includes some basic ticket management and reporting features, it does not have the same capabilities as Customerly in terms of auto-classification or numerous third-party integrations.
  • Lack of flexibility: Drift does not have any custom branding features, which can be important to some companies.
  • Difficult to use: Some users find the user interface of Drift to be overly complex and difficult to use.
  • Less feature-rich: Compared to Customerly, Drifts features are less robust and comprehensive.
  • No contact segmentation: Drift lacks the ability to create customer profiles and segment contact lists, so targeting specific customer segments with specific messages is not possible.

Customerly Cons

  • Limited features compared to Drift's comprehensive feature set
  • Customerly does not have a webhooks integration feature
  • Limited live chat customization options
  • Limited automation and AI capabilities
  • Fewer integrations compared to Drift

Drift & Customerly Hyperise Integrations

Drift uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Drift makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Drift integration diagram
  • First name
  • Last name
  • Business name
  • User profile url

Drift Integration Guide

Customerly uses the Image embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Customerly makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Customerly integration diagram
  • First name

Customerly Integration Guide

Other Drift & Customerly CRM platform comparisons

Drift and Customerly Frequently Asked Questions

Question: What is Drift?

Answer: Drift is a conversational marketing and sales platform that helps companies have personal conversations with potential customers. Drift enables businesses to automate the process of qualifying leads, engaging customers, and closing sales.

Drift vs Customerly

Question: What is Drift?

Answer: Drift is the world’s largest conversation platform that uses Conversational Marketing and Conversational Sales to help companies grow revenue, faster. Drift helps businesses scale their teams with artificial intelligence-powered chatbots on a single unified customer engagement solution where people can have fun conversations about anything at any time without feeling pressured into buying something they don’t need or want.

Question: How do I measure the effectiveness of conversational marketing?

Answer: It’s no wonder your conversations are a marketing channel! You can measure them just like any other, and Drift makes it easy to see the success you’ve had. You’ll be able to track how many leads have been captured or qualified with conversation only (and thus not including those that were successfully contacted but did not speak). See how bookings compare as well as meetings scheduled vs booked out in order of importance for what needs scheduling first - even if they’re all important on their own merit. And finally, we make sure there is an indicator of revenue generated by these interactions so you know whether this has made business sense yet.

Question: What types of people are having conversations with businesses?

Answer: With the amount of data analyzed from over 50,000 businesses using Drift for conversational marketing, we found that executives are often the ones who choose to connect with business via a real-time messaging solution. In terms of seniority, 41% were at least executive level and 7.1% were CEOs making up an impressive percentage.

Question: Can I use conversational marketing & chatbots for customer support?

Answer: Conversational marketing can make customer support more fun. Through techniques such as reducing the friction of customer experiences, finding relevant documentation to self-help and improving all around experience for customers conversational marketing creates a successful company culture that is enjoyable for everyone involved.

Question: How do I scale conversational marketing?

Answer: Chatbots are more than just efficient! They actually make your life easier. Imagine being able to respond 24/7, even when you’re sleeping? With Chatbots asking the same questions that would normally only be asked by a human sales rep (like qualifying who’s qualified), they can figure out which person is most knowledgeable of what product or service and then connect them with someone in charge of selling it. In fact, chat bots now manage over 50% of all conversations we have at Drift - talk about efficiency!

Question: Q How do I get started with Customerly?

Answer: A Getting started with Customerly is easy. First, sign up for an account at www.customerly.io, then choose a pricing plan that best meets your needs. From there, you can customize your dashboard, create channels to manage customer interactions, and start engaging with your customers.

Question: Q How much does Customerly cost?

Answer: A Customerly offers a range of pricing plans to suit a variety of needs. Visit our pricing page for more details.

Question: Q3 What features does Customerly have?

Answer: A Customerly offers a range of features for customer engagement, including live chat, team collaboration, chatbot automation, customer surveys and feedback, data analytics, and more. Visit our features page for more details.

Question: What is Customerly?

Answer: Your customers are the lifeblood of your company. We want to make their experience as amazing and memorable for them, as it is for you. We understand that you might not have a lot of time on your hands with all things going on - so we’ve created simple solutions to help take some weight off both you and them!

Question: How can I install Customerly Live Chat using Google Tag Manager?

Answer: If you want to speed up your business you need fuel, and installing Customerly is exactly the fuel you need. The easiest way to install it and manage all of its configurations, even the most advanced ones, is using Google Tag Manager. First of all log into customerly or create an account if needed - then go to ‘App settings’. You can find them in the menu inside your user profile! Here are many different options for installation as well as more detailed explanations on how they work so that there isn’t any confusion when trying out a new one!

Question: How does the Dashboard handle my data?

Answer: Your latest, amazing dashboard gives you access to all of your incoming conversations from Live Chat, Facebook Messenger or Support Email so that you are never out of the loop!

Question: Can I change the appearance of my live chat?

Answer: We know how hard it can be to choose the perfect color for your campaign. With so many options in Live Chat, you may feel like a child in a candy store! Whether blue is more calming, if yellow matches with your other products, on the right is more practical, yet on the left more pleasing... We want to make sure that whatever you chose is just right and will match what feels most natural for your brand.

Question: How do Funnel Templates help?

Answer: Onboarding new users or recovering churns? We’ve got a funnel to help you... Just import a ready to use funnel and replace the conditions with your own. Use our content or create your own, use graphics or plain text templates, and get it all done in less than an hour!