HubSpot Marketing vs Drift

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Marketing Automation category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of HubSpot Marketing and Drift. We'll also delve into the details of which offers the best personalization options within Marketing Automation, with there respective Hyperise integrations

HubSpot Marketing logo

HubSpot Marketing

Pricing: HubSpot offers different pricing tiers for its Marketing Automation platform that cater to the needs of businesses of different sizes and budgets: 1. Free: This is the basic plan that offers limited features, suitable for small businesses or startups. 2. Starter: This plan is priced at $50/month and includes features such as email marketing, ad management, and basic reporting. 3.


Drift logo


Pricing: Drift CRM platform pricing starts at $50 per seat per month for their standard plan, which includes basic features like sales email sequences and the ability to track website visitors. Their Pro plan starts at $500 per month and includes more advanced features such as A/B testing and account-based marketing integrations. The Enterprise plan pricing is custom based on specific needs and features required.

HubSpot Marketing vs Drift Highlights

HubSpot and Drift are two different types of software platforms that serve different purposes. HubSpot is a marketing automation platform that helps businesses streamline their marketing efforts, generate leads, and manage customer relationships. It provides features such as email marketing, social media management, landing page creation, and analytics reporting.

On the other hand, Drift is a CRM platform that focuses on creating better customer experiences and building stronger relationships. It provides tools to manage customer interactions across different channels, such as chatbots, live chat, and email. Drift's key features include lead routing, customer analytics, and team collaboration tools.

In summary, while both platforms aim to improve customer engagement and relationship management, HubSpot is primarily a marketing automation platform, while Drift is focused on CRM and customer experience.

HubSpot Marketing vs Drift Pros

HubSpot Marketing Pros

  • Hubspot has a full-featured marketing automation suite, which covers everything from landing page creation and lead nurturing to email campaigns and social media engagement.
  • Hubspot offers advanced lead scoring and lead management functionality, which is especially useful for B2B businesses.
  • Hubspot's reporting tools are robust and provide a clear overview of your marketing performance.
  • Hubspot allows you to create custom workflows to automate your marketing efforts, decreasing your manual workload.
  • Hubspot has a user-friendly interface that is easy to navigate and customize.
  • Hubspot's customer support is known for being responsive and helpful.
  • Hubspot also provides functionality for sales automation and management, making it a more comprehensive solution than Drift.

Drift Pros

  • More specialized functionality: Drift has software that is designed for marketing and sales teams specifically, enabling them to have a deeper level of customization
  • Faster response time: Drift's automated support tools allow for customers to have their questions answered within just a few minutes
  • Integrate marketing automation: With Drift, you can connect to other marketing automation software, like Mailchimp, to send automated emails
  • Analytics tracking: Drift will track customer analytics information, such as average response time and email open rates, giving you a better understanding of your customer base
  • Cost effectiveness: The price point of Drift is comparatively more affordable than most of its competitors

HubSpot Marketing vs Drift Cons

HubSpot Marketing Cons

  • Not as comprehensive as Drift in terms of website-level analytics
  • Does not offer comprehensive customer journey insights
  • Limited self-service & unguided journeys
  • Less flexible than Drift to customise & personalize customer experiences
  • Not suitable for large-scale one-to-one marketing initiatives
  • Does not support automations or trigger campaigns based on website interactions
  • Does not have any AI-powered capabilities to learn and optimize experiences in real time
  • Less intuitive and user-friendly than Drift

Drift Cons

  • More expensive than HubSpot Marketing
  • Less features than HubSpot Marketing, such as lack of A/B Testing and Lead Scoring
  • Limited customization in default design
  • No support for HTML/CSS for custom forms
  • Fewer integration options than HubSpot Marketing
  • No built-in CRM like HubSpot CRM
  • Not as powerful for client segmentation

HubSpot Marketing & Drift Hyperise Integrations

HubSpot Marketing uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

HubSpot Marketing makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

HubSpot Marketing integration diagram
  • First name
  • Last name
  • Using business Website passed from HubSpot Marketing, Hyperise is able to enrich business logo and website screenshots.
  • Phone
  • Business name
  • Job title
  • City
  • Country

HubSpot Marketing Integration Guide

Drift uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Drift makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Drift integration diagram
  • First name
  • Last name
  • Business name
  • User profile url

Drift Integration Guide

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HubSpot Marketing and Drift Frequently Asked Questions

Question: What is HubSpot?

Answer: HubSpot is a cloud-based software platform that offers a suite of tools for inbound marketing, sales, and customer service. It includes capabilities for creating and managing websites, landing pages, blog posts, email marketing campaigns, social media, lead capture, lead nurturing, sales pipeline management, and customer support.

Question: How much does HubSpot cost?

Answer: HubSpot offers a range of pricing plans, which vary depending on the specific tools and features you need. For example, the Marketing Hub Starter plan starts at $45/month, whereas the Professional plan costs $800/month. The Sales Hub and Service Hub plans have similar pricing levels. You can find the latest pricing information on HubSpot's website.

Question: Can HubSpot integrate with other platforms?

Answer: Yes, HubSpot offers integrations with a variety of third-party applications, including CRM systems, marketing automation tools, social media platforms, content management systems, and more. This allows you to connect HubSpot with your existing tech stack to streamline your marketing and sales processes.

Question: Is HubSpot suitable for small businesses?

Answer: Yes, HubSpot offers pricing and features that are accessible to small businesses as well as larger enterprises. Its Marketing Hub Starter plan, in particular, is designed for small businesses looking for basic marketing automation features.

Question: Does HubSpot offer customer support?

Answer: Yes, HubSpot offers customer support via phone, email, and live chat. The company also provides a wealth of resources on the HubSpot Academy, including video tutorials, certifications and courses.

Question: What is Drift CRM, and what does it do?

Answer: Drift CRM is a cloud-based customer relationship management platform that helps businesses manage customer interactions, automate tasks, and streamline workflows.

Question: How does Drift CRM compare to other CRM platforms?

Answer: Drift CRM stands out from other CRM platforms because of its focus on conversation-driven sales and marketing. Drift CRM's AI-based chatbots and live chat functionality help sales teams connect with prospects and close deals faster.

Question: Can I integrate Drift CRM with other business tools?

Answer: Yes, Drift CRM offers seamless integration with over 1000 third-party applications, including marketing automation, collaboration, and e-commerce platforms.

Question: How much does Drift CRM cost?

Answer: Drift CRM offers a range of pricing plans, starting from $49/user/month for the Standard plan up to $1,500/month for the Enterprise plan.

Question: What type of support does Drift CRM offer?

Answer: Drift CRM offers 24/7 customer support via live chat, email, and phone. Additionally, users have access to an extensive knowledge base and community forum to find answers to their questions.

Question: What is Drift?

Answer: Drift is the world’s largest conversation platform that uses Conversational Marketing and Conversational Sales to help companies grow revenue, faster. Drift helps businesses scale their teams with artificial intelligence-powered chatbots on a single unified customer engagement solution where people can have fun conversations about anything at any time without feeling pressured into buying something they don’t need or want.

Question: How do I measure the effectiveness of conversational marketing?

Answer: It’s no wonder your conversations are a marketing channel! You can measure them just like any other, and Drift makes it easy to see the success you’ve had. You’ll be able to track how many leads have been captured or qualified with conversation only (and thus not including those that were successfully contacted but did not speak). See how bookings compare as well as meetings scheduled vs booked out in order of importance for what needs scheduling first - even if they’re all important on their own merit. And finally, we make sure there is an indicator of revenue generated by these interactions so you know whether this has made business sense yet.

Question: What types of people are having conversations with businesses?

Answer: With the amount of data analyzed from over 50,000 businesses using Drift for conversational marketing, we found that executives are often the ones who choose to connect with business via a real-time messaging solution. In terms of seniority, 41% were at least executive level and 7.1% were CEOs making up an impressive percentage.

Question: Can I use conversational marketing & chatbots for customer support?

Answer: Conversational marketing can make customer support more fun. Through techniques such as reducing the friction of customer experiences, finding relevant documentation to self-help and improving all around experience for customers conversational marketing creates a successful company culture that is enjoyable for everyone involved.

Question: How do I scale conversational marketing?

Answer: Chatbots are more than just efficient! They actually make your life easier. Imagine being able to respond 24/7, even when you’re sleeping? With Chatbots asking the same questions that would normally only be asked by a human sales rep (like qualifying who’s qualified), they can figure out which person is most knowledgeable of what product or service and then connect them with someone in charge of selling it. In fact, chat bots now manage over 50% of all conversations we have at Drift - talk about efficiency!