Drift vs Salesforce

Hyperise integrates with 100's of sales and marketing tools, many of which are in the CRM category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of Drift and Salesforce. We'll also delve into the details of which offers the best personalization options within CRM, with there respective Hyperise integrations

Drift logo


Pricing: Drift pricing is based on the number of contacts that a customer has. Drift offers free usage for up to 500 contacts, which includes all of the basic features, unlimited messaging, transcripts, email marketing tools, and analytics. Beyond 500 contacts, the price goes up based on the number of additional contacts.


Salesforce logo


Pricing: Salesforce pricing varies depending on the plan and number of users. Salesforce typically offers three core editions: Lightning Essentials, Lightning Professional, and Lightning Enterprise. Lightning Essentials costs $25 per user/month; Professional costs $75 per user/month, and Enterprise costs $150 per user/month. Each edition offers varying features and benefits, so you should review each option carefully to determine which is the best fit for your business.

Drift vs Salesforce Highlights

Drift is a conversational marketing and sales platform that helps companies attract, convert, and close leads in their sales funnel. Unlike Salesforce, Drift focuses on ensuring customers have a good conversational experience with their customers by leveraging a conversational AI-driven platform. This paves the way for automation, allowing companies to optimize and qualify leads quickly with minimum effort. With the help of Drift, companies can also respond faster to queries, launch targeted campaigns and leverage pre-built chatbot workflows, helping them convert and close more prospects with ease. Additionally, Drift offers more advanced analytics, such as interaction tracking and segmentation, as well as integrated lead scoring, enabling companies to accurately measure the performance of their sales funnel.

Drift vs Salesforce Pros

Drift Pros

  • Simplicity: Drift has a user-friendly interface that is easy to learn and use, even for novice users.
  • Cost Effectiveness: Drift is a subscription-based platform, allowing users to pay only for the features and services they utilize. This can help save money, as compared to Salesforce.
  • Automation: Drift has powerful automation capabilities, making it easy to create automated workflows and messages to customers.
  • Customization: Drift offers multiple customization options, allowing users to tailor the platform to their specific needs and create custom customer experiences.
  • Performance: Drift offers fast page-load speeds, making it easier to access data quickly and respond to customer interactions in a timely manner.
  • Mobile Experience: Drift offers a mobile-responsive platform, allowing users to create mobile-friendly customer experiences across all devices.

Salesforce Pros

  • Fully customizable CRM platform: Salesforce offers robust support and flexibility as an enterprise-level CRM platform.
  • Easy to use: From easy setup to intuitive user experience, Salesforce is designed to make data management and tracking simpler.
  • Integrations and integration libraries: Salesforce has expansive libraries of integrations that allow users to easily connect and sync data with third-party tools.
  • Enhanced automation capabilities: Salesforce provides a variety of automation options, including custom workflows and process builder, to help streamline workflows and save time.
  • Comprehensive reporting and analysis: Users can access real-time analytics and reports from Salesforce to gain insights.
  • Comprehensive customer service: Salesforce offers support resources and guides for users to find answers quickly.
  • Widely used system: Salesforce is one of the most widely used CRM systems in the world, making it easier for users to find resources and other users.
  • Robust security features: Salesforce implements multiple layers of security to protect data and ensure privacy.

Drift vs Salesforce Cons

Drift Cons

  • Lack of scalability Drifts platform is best suited for small to medium businesses and may not be suitable for large complex businesses.
  • Limited customer service capabilities Drift cannot provide the same level of support and service that Salesforce offers.
  • Limited customization options Drift does not offer the same level of customization as Salesforce has available.
  • Lack of integration options Drift only supports a few third-party integration tools, while Salesforce offers hundreds.
  • Limited reporting and analytics capabilities Drift does not have the same level of metrics and data that Salesforce can provide.

Salesforce Cons

  • Expensive cost of entry than many other marketing automation platforms
  • Limited customization options in the free plan
  • Complex setup process that requires technical configuration is necessary for full functionality
  • Limited reporting capabilities
  • Has a technical learning curve for users accustomed to simpler equivalents

Drift & Salesforce Hyperise Integrations

Drift uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Drift makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Drift integration diagram
  • First name
  • Last name
  • Business name
  • User profile url

Drift Integration Guide

Salesforce uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Salesforce makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Salesforce integration diagram
  • First name
  • Last name
  • Using business Website passed from Salesforce, Hyperise is able to enrich business logo and website screenshots.
  • Business name
  • City
  • State
  • Country
  • Zip
  • Phone
  • Category

Salesforce Integration Guide

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Drift and Salesforce Frequently Asked Questions

Question: What is Drift?

Answer: Drift is a conversational marketing and sales platform that provides businesses the ability to engage potential customers in their preferred channel. With Drift, companies can automate conversations, sales, and more, while guiding more qualified leads to sales conversations.

Question: What are the benefits of using Drift?

Answer: Drift helps businesses save time, increase conversions, and build relationships with customers. By automating conversations, Drift enables companies to easily steer conversations to the right team member and surface more qualified leads. Additionally, Drift chatbots can be used to answer customer questions, provide support, and generate leads in a conversational style.

Question: What types of businesses is Drift best for?

Answer: Drift is great for SaaS, online eCommerce stores, agencies, financial services, and more. Any business looking to increase conversions, save staff time, and build relationships with customers can benefit from using Drift.

Drift vs Salesforce

Question: What is Drift?

Answer: Drift is the world’s largest conversation platform that uses Conversational Marketing and Conversational Sales to help companies grow revenue, faster. Drift helps businesses scale their teams with artificial intelligence-powered chatbots on a single unified customer engagement solution where people can have fun conversations about anything at any time without feeling pressured into buying something they don’t need or want.

Question: How do I measure the effectiveness of conversational marketing?

Answer: It’s no wonder your conversations are a marketing channel! You can measure them just like any other, and Drift makes it easy to see the success you’ve had. You’ll be able to track how many leads have been captured or qualified with conversation only (and thus not including those that were successfully contacted but did not speak). See how bookings compare as well as meetings scheduled vs booked out in order of importance for what needs scheduling first - even if they’re all important on their own merit. And finally, we make sure there is an indicator of revenue generated by these interactions so you know whether this has made business sense yet.

Question: What types of people are having conversations with businesses?

Answer: With the amount of data analyzed from over 50,000 businesses using Drift for conversational marketing, we found that executives are often the ones who choose to connect with business via a real-time messaging solution. In terms of seniority, 41% were at least executive level and 7.1% were CEOs making up an impressive percentage.

Question: Can I use conversational marketing & chatbots for customer support?

Answer: Conversational marketing can make customer support more fun. Through techniques such as reducing the friction of customer experiences, finding relevant documentation to self-help and improving all around experience for customers conversational marketing creates a successful company culture that is enjoyable for everyone involved.

Question: How do I scale conversational marketing?

Answer: Chatbots are more than just efficient! They actually make your life easier. Imagine being able to respond 24/7, even when you’re sleeping? With Chatbots asking the same questions that would normally only be asked by a human sales rep (like qualifying who’s qualified), they can figure out which person is most knowledgeable of what product or service and then connect them with someone in charge of selling it. In fact, chat bots now manage over 50% of all conversations we have at Drift - talk about efficiency!

Question: What is Salesforce?

Answer: Salesforce is a customer relationship management (CRM) platform designed to help businesses build and maintain relationships with customers, manage customer data, and leverage that data to create better customer experiences. It also provides automation and analytics capabilities to give managers insights into customer behavior and how to adjust their strategies accordingly.

Question: What type of technology does Salesforce use?

Answer: Salesforce is primarily a cloud-based software system, relying on technologies such as Visualforce and Lightning to power the platform. It also has a variety of customization options, such as Apex and Force.com, that allow users to extend its features and develop custom apps.

Question: How do I use Salesforce?

Answer: Salesforce is an easy-to-use customer relationship management platform for businesses of all sizes. With Salesforce, you can manage customer data, track interactions, run marketing campaigns, analyze customer insights, build reports, and more. All of this is accessible through an intuitive user interface.

Question: How much does Salesforce cost?

Answer: The cost of using Salesforce depends on the features and services you choose. Generally, Salesforce charges customers a subscription fee, generally between $25 and $300 per month depending on the number of users, amount of storage, and applications required. Additional add-ons are also available depending on your needs.