Drift is a conversational marketing and sales platform that helps companies attract, convert, and close leads in their sales funnel. Unlike Salesforce, Drift focuses on ensuring customers have a good conversational experience with their customers by leveraging a conversational AI-driven platform. This paves the way for automation, allowing companies to optimize and qualify leads quickly with minimum effort. With the help of Drift, companies can also respond faster to queries, launch targeted campaigns and leverage pre-built chatbot workflows, helping them convert and close more prospects with ease. Additionally, Drift offers more advanced analytics, such as interaction tracking and segmentation, as well as integrated lead scoring, enabling companies to accurately measure the performance of their sales funnel.