Klaviyo vs Drift

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Marketing Automation category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of Klaviyo and Drift. We'll also delve into the details of which offers the best personalization options within Marketing Automation, with there respective Hyperise integrations

Klaviyo logo


Pricing: Klaviyo offers both a free plan and paid plans based on the number of contacts you have in your email list. The paid plans start at $20 per month for up to 500 contacts and increase in price as your list grows. The pricing also depends on the number of emails you want to send per month. For example, the cost for sending up to 5,000 emails per month to 1,000 contacts is $50 per month.


Drift logo


Pricing: Drift offers pricing plans for their CRM platform based on the number of contacts you have, starting at $50/month for up to 1,000 contacts, and increasing in price as your contact list grows. They also offer enterprise-level plans with customized pricing. In addition to their CRM platform, Drift also offers a conversational marketing platform that starts at $400/month and includes advanced automation and AI features. Overall, Drift's pricing is competitive with other CRM and marketing platforms in the market.

Klaviyo vs Drift Highlights

Klaviyo is a Marketing Automation platform designed to help businesses automate their email campaigns, targeted at e-commerce stores. It allows businesses to use data-driven insights and segmentation to create personalized, targeted emails that drive sales and increase customer engagement. Klaviyo also provides an array of integrations with various e-commerce platforms, making it easy for businesses to use.

On the other hand, Drift is a CRM platform designed to help businesses enhance customer interactions and relationships. It focuses on chatbots and live chat to engage customers, as well as lead generation and tracking. Drift allows businesses to personalize their conversations with each customer by accessing all available customer data through integrations with various platforms.

Overall, while both Klaviyo and Drift aim to help businesses succeed in their respective areas, they differ in their primary focus and capabilities. Klaviyo focuses more on marketing automation and personalization to increase sales, while Drift concentrates on enhancing customer interactions and relationships through chatbots and live chat.

Klaviyo vs Drift Pros

Klaviyo Pros

  • Klaviyo is a dedicated marketing automation platform whereas drift is a CRM platform.
  • Klaviyo offers email marketing automation, Facebook advertising automation, and SMS marketing automation, which is not available on Drift platform.
  • Klaviyo has advanced segmentation and personalization features that enable businesses to target customers based on their behavior, demographics, and preferences, which is not offered by Drift.
  • Klaviyo offers A/B testing of email campaigns to help businesses optimize their campaigns and improve their conversion rates.
  • Klaviyo offers a comprehensive e-commerce integration, including Shopify, Magento, and WooCommerce.
  • Klaviyo has a robust reporting and analytics feature that provides businesses with insights into their campaign performance, which is limited on Drift platform.
  • Klaviyo offers easy integration with other marketing tools, such as Facebook Ads, Google Ads, and Hubspot.

Drift Pros

  • Drift provides real-time customer engagement through live chat and AI-powered chatbots which result in higher response rates and better customer experience.
  • The platform allows for lead generation and lead qualification, ensuring that sales reps focus only on the hot leads.
  • Drift offers account-based marketing (ABM) capabilities, enabling targeted engagement with specific accounts or groups of accounts.
  • The platform supports seamless integration with a variety of other sales and marketing tools such as Salesforce, Marketo, and HubSpot.
  • Drift provides in-depth customer insights and analytics, helping marketers make informed decisions based on customer behavior and preferences.
  • Drift is highly customizable and can be tailored to fit the specific needs of an organization.
  • The platform offers advanced reporting and attribution capabilities, enabling marketers to track the ROI of their marketing efforts.
  • Drift offers scalable pricing plans, making it accessible for businesses of all sizes.
  • Drift is a CRM platform, meaning it helps manage customer interactions post-sale, whereas Klaviyo is only an email marketing automation platform.

Klaviyo vs Drift Cons

Klaviyo Cons

  • Klaviyo is primarily focused on email marketing automation whereas Drift offers a broader range of CRM solutions.
  • Klaviyo's pricing model is based on the number of contacts in a user's email list, which can quickly become expensive for larger businesses.
  • Klaviyo lacks some of the advanced features found in other marketing automation platforms, such as lead scoring, A/B testing, and social media management.
  • Klaviyo's user interface can be complex and overwhelming for new users.
  • While Klaviyo integrates with a number of ecommerce platforms, it may not be the best fit for businesses that don't primarily sell products online.
  • Unlike Drift, Klaviyo does not offer live chat or chatbot capabilities that can be integrated with a company's website.

Drift Cons

  • Drift primarily focuses on live chat and conversational marketing, while Klaviyo specializes in email marketing and automation.
  • Drift has limited email marketing capabilities compared to Klaviyo, which offers a wider range of email marketing features and functionalities.
  • Klaviyo offers more advanced segmentation and personalization options for email marketing than Drift.
  • Drift's pricing plans can be more expensive compared to Klaviyo, especially for small businesses and startups.
  • Klaviyo has integration options with more e-commerce platforms compared to Drift, making it a more suitable choice for online businesses.
  • Drift does not offer as many automated workflows and triggers as Klaviyo, which can be a limiting factor for some businesses.

Klaviyo & Drift Hyperise Integrations

Klaviyo uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Klaviyo makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Klaviyo integration diagram
  • First name
  • Last name

Klaviyo Integration Guide

Drift uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Drift makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Drift integration diagram
  • First name
  • Last name
  • Business name
  • User profile url

Drift Integration Guide

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Klaviyo and Drift Frequently Asked Questions

Question: What is Klaviyo?

Answer: Klaviyo is a cloud-based marketing automation platform designed for e-commerce businesses to create and send targeted email campaigns, track customer behavior, and generate more sales.

Question: What are the primary features of Klaviyo?

Answer: The primary features of Klaviyo include email marketing, marketing automation, integrations, reporting and analytics, and SMS marketing.

Question: How does Klaviyo integrate with other e-commerce platforms?

Answer: Klaviyo integrates with popular e-commerce platforms such as Shopify, WooCommerce, Magento, BigCommerce, and more. This allows businesses to connect their store and customer data for better targeting and segmentation.

Question: How does Klaviyo help with email marketing?

Answer: Klaviyo has powerful email marketing capabilities that allow businesses to create and send targeted email campaigns. It includes features such as customizable templates, advanced segmentation, A/B testing, and more.

Question: How does Klaviyo help with marketing automation?

Answer: Klaviyo helps businesses to automate their marketing workflows based on customer behavior, such as abandoned cart reminders, welcome series, winback campaigns, and more. This helps businesses to save time and increase revenue.

Question: Does Klaviyo provide reporting and analytics?

Answer: Yes, Klaviyo provides detailed reporting and analytics to help businesses track their email and campaign performance. This includes metrics such as open rates, click rates, revenue generated, and more.

Question: Does Klaviyo support SMS marketing?

Answer: Yes, Klaviyo supports SMS marketing to help businesses reach customers via text messages. This includes features such as customizable templates, automatic workflows, and more.

Question: How much does Klaviyo cost?

Answer: Klaviyo offers pricing based on the number of contacts businesses have. Pricing starts at $20/month for up to 500 contacts and goes up to custom pricing for larger businesses.

Question: What is drift?

Answer: Drift is a conversational marketing and sales platform that allows businesses to connect with their customers in real-time through chatbots and live chat.

Question: What kind of businesses does drift work for?

Answer: Drift is ideal for businesses of all sizes, from startups to enterprises, in various industries such as e-commerce, SaaS, B2B, and more.

Question: Can drift integrate with other tools?

Answer: Yes, Drift integrates with various tools such as Salesforce, Marketo, HubSpot, and more.

Question: What are the main features of drift?

Answer: Drift includes features such as chatbots, live chat, email management, visitor intelligence, account-based marketing, and more.

Question: How does drift help improve sales and customer satisfaction?

Answer: Drift helps improve sales and customer satisfaction by allowing businesses to engage with their customers in real-time, providing personalized experiences, and automating repetitive tasks to help sales teams focus on closing deals.

Question: Is drift easy to use?

Answer: Yes, drift is easy to use and comes with a user-friendly interface that helps businesses set up and manage their chatbots and live chat with ease.

Question: Is drift secure?

Answer: Yes, drift is secure and offers various security measures such as 256-bit SSL encryption, SOC 2 compliance, and GDPR compliance.

Question: What is Drift?

Answer: Drift is the world’s largest conversation platform that uses Conversational Marketing and Conversational Sales to help companies grow revenue, faster. Drift helps businesses scale their teams with artificial intelligence-powered chatbots on a single unified customer engagement solution where people can have fun conversations about anything at any time without feeling pressured into buying something they don’t need or want.

Question: How do I measure the effectiveness of conversational marketing?

Answer: It’s no wonder your conversations are a marketing channel! You can measure them just like any other, and Drift makes it easy to see the success you’ve had. You’ll be able to track how many leads have been captured or qualified with conversation only (and thus not including those that were successfully contacted but did not speak). See how bookings compare as well as meetings scheduled vs booked out in order of importance for what needs scheduling first - even if they’re all important on their own merit. And finally, we make sure there is an indicator of revenue generated by these interactions so you know whether this has made business sense yet.

Question: What types of people are having conversations with businesses?

Answer: With the amount of data analyzed from over 50,000 businesses using Drift for conversational marketing, we found that executives are often the ones who choose to connect with business via a real-time messaging solution. In terms of seniority, 41% were at least executive level and 7.1% were CEOs making up an impressive percentage.

Question: Can I use conversational marketing & chatbots for customer support?

Answer: Conversational marketing can make customer support more fun. Through techniques such as reducing the friction of customer experiences, finding relevant documentation to self-help and improving all around experience for customers conversational marketing creates a successful company culture that is enjoyable for everyone involved.

Question: How do I scale conversational marketing?

Answer: Chatbots are more than just efficient! They actually make your life easier. Imagine being able to respond 24/7, even when you’re sleeping? With Chatbots asking the same questions that would normally only be asked by a human sales rep (like qualifying who’s qualified), they can figure out which person is most knowledgeable of what product or service and then connect them with someone in charge of selling it. In fact, chat bots now manage over 50% of all conversations we have at Drift - talk about efficiency!