HubSpot CRM vs Drift

Hyperise integrates with 100's of sales and marketing tools, many of which are in the CRM category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of HubSpot CRM and Drift. We'll also delve into the details of which offers the best personalization options within CRM, with there respective Hyperise integrations

HubSpot CRM logo

HubSpot CRM

Pricing: The pricing for HubSpot CRM starts at $0 for the Basic plan, $50/month for the Professional Plan, and $400/month for the Enterprise Plan. Contact sales for a quote.


Drift logo


Pricing: Drift pricing is a pricing model offered by Drift, an ecommerce customer engagement platform, that gives businesses access to its suite of tools. Drift's pricing model is based on usage and is divided into three tiers based on usage. The tiers are Starter, Pro, and Enterprise. Prices vary depending on the amount of active contacts, emails sent, team members, and other factors. In addition, an add-on package with addtional features may be purchased.

HubSpot CRM vs Drift Highlights

HubSpot CRM and Drift are both customer relationship management (CRM) software solutions that can help organizations manage relationships with their customer base and coordinate customer service initiatives.

The primary difference between HubSpot CRM and Drift is that HubSpot CRM offers a comprehensive suite of features designed to help organizations build strong relationships with their customers. Features such as contact management, lead scoring, tracking and organization, customer segmentation, and automation. Additionally, HubSpot CRM allows for personalized email campaigns, AI-powered customer support, and detailed reporting and analytics.

On the other hand, Drift focuses mainly on communications. Its features include personalized website chat, email, SMS, and in-app messaging. Drift also features conversational automation and AI-powered bot conversations that help businesses automate conversations with customers. Additionally, Drift offers a suite of customer service and support tools that can help teams prioritize inquiries, track customer sentiment and sentiment, and provide automated responses based on customer profiles.

In short, the main difference between HubSpot CRM and Drift is that HubSpot CRM is a comprehensive suite of CRM tools that help organizations build strong relationships with their customers, while Drift is primarily a conversational automation platform that helps businesses automate customer conversations.

HubSpot CRM vs Drift Pros

HubSpot CRM Pros

  • Integration with other HubSpot tools and resources, such as Sales and Chat
  • 360-Degree customer view of all contact activities and records
  • Advanced contact relationship management capabilities
  • Automated contact segmentation and campaign management tools
  • Sales pipeline tracking and reporting
  • Lead scoring and prioritization capabilities
  • Automated workflows and notifications
  • Advanced lead tracking and reporting capabilities
  • Ability to create custom fields and forms
  • Inbound and outbound sales tracking
  • Real-time data synchronization with third-party applications

Drift Pros

  • Pros of Drift compared to HubSpot CRM:
  • Easier to use than HubSpot CRM with an intuitive and user-friendly interface
  • Offers an advanced AI-driven chatbot that helps customers with support queries
  • Automates customer journeys and keeps customer data synced across channels
  • Generates leads faster and with better accuracy
  • Gathers data instantly through customer conversations
  • Allows integration with customer relationship management (CRM) systems to give a comprehensive customer view
  • Has built-in omnichannel capabilities to better connect with customers
  • Can be integrated with major customer support platforms such as Salesforce, Intercom and Zendesk

HubSpot CRM vs Drift Cons

HubSpot CRM Cons

  • No customer data import from other CRMs
  • No two-way email integration for sales/marketing
  • No mobile app for customer inquiries
  • Customer service inquiries are managed via an external system
  • Limited customer support for customizations
  • No capability for generating automated reports or dashboards for sales data
  • Limited AI-driven insights for sales reps
  • Automated workflow and complex automation capabilities are limited
  • Complex customizations require extensive coding

Drift Cons

  • Cons of Drift compared to HubSpot CRM:
  • Drift does not offer the same level of customization options as HubSpot.
  • Drift has fewer features than HubSpot and lacks certain customer segmentation and analytics capabilities.
  • Drift does not offer marketing automation features like HubSpot.
  • Drift's customer service is more limited and users may not be able to access as much help.
  • The integration capabilities with other platforms are not as comprehensive as HubSpot's.
  • Drift is not as comprehensive and can be less comprehensive when it comes to tracking and recording customer data.

HubSpot CRM & Drift Hyperise Integrations

HubSpot CRM uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

HubSpot CRM makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

HubSpot CRM integration diagram
  • First name
  • Last name
  • Using business Website passed from HubSpot CRM, Hyperise is able to enrich business logo and website screenshots.
  • Phone
  • Business name
  • Job title
  • City
  • Country

HubSpot CRM Integration Guide

Drift uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Drift makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Drift integration diagram
  • First name
  • Last name
  • Business name
  • User profile url

Drift Integration Guide

Other HubSpot CRM & Drift CRM platform comparisons

HubSpot CRM and Drift Frequently Asked Questions

Question: What is HubSpot CRM?

Answer: HubSpot CRM is a free, powerful tool built to help businesses of all sizes manage their sales, contacts, and other customer information. With HubSpot CRM, businesses can automate sales processes, streamline contact management, and track sales performance.

Question: How much does HubSpot CRM cost?

Answer: HubSpot CRM is a free CRM system with features including contact and deal management, email tracking, and pipeline tracking. There are currently no paid subscriptions.

Question: Can I use HubSpot CRM with other business tools?

Answer: Yes, HubSpot CRM works with many popular business tools, such as Outlook and Salesforce. Additionally, HubSpot CRM integrates with Salesforce and other popular tools through the HubSpot Connectors.

Question: How do I get started with HubSpot CRM?

Answer: Getting started with HubSpot CRM is easy. After setting up your account, you can start adding contacts and tracking deals. Plus, HubSpot provides helpful onboarding materials and step-by-step instructions for you to get up and running fast.

Question: What is Drift?

Answer: Drift is a conversational marketing and sales platform that helps businesses connect with customers in realtime. It provides messaging tools such as live chat, bots, and automated lead qualification to drive more sales conversations.

Question: How does Drift work?

Answer: Drift’s conversational platform allows businesses to connect with their customers and prospects in real-time. Through live chat, bots, and automated lead qualification, Drift helps businesses proactively engage visitors on their websites and in their apps. Additionally, Drift collects visitor data to help sales and marketing teams qualify, segment, and understand their leads.

Question: What are Drift’s features?

Answer: Drift’s features include live chat, bot automation,lead qualification and chat routing, website contact forms and call-to-action buttons, custom workflows, segmentation and filtering, automated targeting, and more. All of these capabilities are designed to help businesses engage and convert their visitors into customers.

Question: What is Drift?

Answer: Drift is the world’s largest conversation platform that uses Conversational Marketing and Conversational Sales to help companies grow revenue, faster. Drift helps businesses scale their teams with artificial intelligence-powered chatbots on a single unified customer engagement solution where people can have fun conversations about anything at any time without feeling pressured into buying something they don’t need or want.

Question: How do I measure the effectiveness of conversational marketing?

Answer: It’s no wonder your conversations are a marketing channel! You can measure them just like any other, and Drift makes it easy to see the success you’ve had. You’ll be able to track how many leads have been captured or qualified with conversation only (and thus not including those that were successfully contacted but did not speak). See how bookings compare as well as meetings scheduled vs booked out in order of importance for what needs scheduling first - even if they’re all important on their own merit. And finally, we make sure there is an indicator of revenue generated by these interactions so you know whether this has made business sense yet.

Question: What types of people are having conversations with businesses?

Answer: With the amount of data analyzed from over 50,000 businesses using Drift for conversational marketing, we found that executives are often the ones who choose to connect with business via a real-time messaging solution. In terms of seniority, 41% were at least executive level and 7.1% were CEOs making up an impressive percentage.

Question: Can I use conversational marketing & chatbots for customer support?

Answer: Conversational marketing can make customer support more fun. Through techniques such as reducing the friction of customer experiences, finding relevant documentation to self-help and improving all around experience for customers conversational marketing creates a successful company culture that is enjoyable for everyone involved.

Question: How do I scale conversational marketing?

Answer: Chatbots are more than just efficient! They actually make your life easier. Imagine being able to respond 24/7, even when you’re sleeping? With Chatbots asking the same questions that would normally only be asked by a human sales rep (like qualifying who’s qualified), they can figure out which person is most knowledgeable of what product or service and then connect them with someone in charge of selling it. In fact, chat bots now manage over 50% of all conversations we have at Drift - talk about efficiency!