Klaviyo vs Encharge

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Marketing Automation category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of Klaviyo and Encharge. We'll also delve into the details of which offers the best personalization options within Marketing Automation, with there respective Hyperise integrations

Klaviyo logo


Pricing: Klaviyo offers a free plan and paid plans that range from $20 to $1,500 per month depending on the size and scope of your business. The exact price you pay will depend on the features and services included in your plan. For more information, you can visit Klaviyo's pricing page.


Encharge logo


Pricing: Encharge pricing is based on the number of contacts within your account. The more contacts you have, the higher the price tier. Pricing tiers start at $99 per month for up to 2,000 contacts and go up depending on how many contacts your account has. There is also a free plan which allows you to manage up to 1,000 contacts for free.

Klaviyo vs Encharge Highlights

Klaviyo and Encharge are two popular email marketing platforms that help businesses to increase customer engagement, manage customer lifecycles, and optimize email campaigns. While both platforms are designed to enable businesses to better manage their customer relationships, there are some differences.

Klaviyo is primarily focused on helping customers to create personalized marketing campaigns that target specific audiences. It leverages user data to create tailored triggers and communication templates that enable behavior-based, timely, and relevant messaging. Klaviyo also offers advanced tools such as A/B testing, segmentation capabilities, automation workflows, and more.

Encharge, on the other hand, is designed to help businesses automate and optimize customer lifecycles. It enables businesses to create automated customer journeys that take account of different customer touchpoints, such as triggered emails and web push notifications, to ensure that customers receive the right message at the right time. It also offers powerful segmentation capabilities and A/B testing to help users create more effective email campaigns.

Ultimately, Klaviyo and Encharge provide two different types of services. While Klaviyo is more focused on enabling personalized and tailored marketing campaigns, Encharge is more focused on optimizing customer lifecycles and automating the customer journey.

Klaviyo vs Encharge Pros

Klaviyo Pros

  • Klaviyo Pros Compared to Encharge:
  • Intuitive User Interface: Klaviyo offers a more user-friendly interface with easy-to-navigate menus and customizability options to streamline the customer experience.
  • Robust Email Automation: Klaviyo's email automation capabilities are more comprehensive and provide more tools to customize your workflow and tailor messaging for each customer.
  • Advanced Segmentation: With Klaviyo's superior segmentation capabilities, you are able to target smaller audiences with highly tailored content that better resonates with customers.
  • Integration Flexibility: Klaviyo is compatible with a wider range of integrations and platforms, allowing for faster and more seamless data onboarding and analytics reporting.
  • Clear Analytics and Reporting: Klaviyo offers more advanced analytics and reporting capabilities, which makes it easier to track and measure campaign performance.

Encharge Pros

  • Easier toDeploy: Encharge takes minutes to set up and start running campaigns compared to Klaviyo which takes some time to understand the platform and complete set up.
  • Better Pricing: Encharge offers lower costs than Klaviyo which makes it more attractive for startups with smaller budgets.
  • More Flexible Automation Triggers: Encharge offers more options for automation triggers than Klaviyo, which helps make the automation more fine-tuned to different business needs.
  • Intuitive Design: Encharge has a more intuitive design than Klaviyo and offers users better navigation, making it easier to use.
  • Robust Reporting: Encharge offers detailed segmentation, reporting and analytics so businesses can easily see how their campaigns are performing.
  • Easier Export: Encharge makes it easier to export data, which is great for internal analysis and reporting.
  • Dynamic Email Variables: Encharge allows for dynamic email variables, which helps make emails more personalized and engaging for subscribers.

Klaviyo vs Encharge Cons

Klaviyo Cons

  • Klaviyo is a specialized tool for email and SMS marketing, so it does not offer features for other areas of marketing automation, such as web personalization, push notifications, A/B testing, and/or eventtriggered automation
  • User experience can be difficult to set up, especially if you have a complex website
  • Pricing is on the higher end compared to its competition
  • Limited depth of analytics available
  • Limited video integration
  • No customizable automation templates
  • Lack of reporting customization compared to other email marketing solutions
  • No prebuilt integration with Shopify, Bigcommerce and Magento without having to master their APIs

Encharge Cons

  • Encharge's pricing plans are more expensive than Klaviyo's
  • Encharge lacks powerful segmenting capabilities when compared to Klaviyo
  • Encharge does not offer access to pre-built campaign templates, like Klaviyo does
  • Encharge is missing some of the more advanced automation tools and integrations which Klaviyo offers
  • Encharge does not provide the same dedicated customer success team that Klaviyo does

Klaviyo & Encharge Hyperise Integrations

Klaviyo uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Klaviyo makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Klaviyo integration diagram
  • First name
  • Last name

Klaviyo Integration Guide

Encharge uses the Image embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Encharge makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Encharge integration diagram
  • First name
  • Last name
  • Using business Website passed from Encharge, Hyperise is able to enrich business logo and website screenshots.
  • Phone
  • Business name
  • Job title
  • Street
  • City
  • Country
  • State
  • Zip

Encharge Integration Guide

Other Klaviyo & Encharge Marketing Automation platform comparisons

Klaviyo and Encharge Frequently Asked Questions

Question: What is Klaviyo?

Answer: Klaviyo is an all-in-one email and SMS marketing platform for ecommerce stores. With Klaviyo, you can create automated marketing campaigns to increase customer engagement, drive revenue, improve customer retention, and more.

Question: How does Klaviyo work?

Answer: Klaviyo works by leveraging powerful analytics and insights to personalize communications with your customers. You can use Klaviyo’s powerful segment builder to target customers with relevant campaigns, campaigns flows to send automated series of emails and SMS messages, forms to capture leads, and A/B testing to optimize campaigns.

Question: How much does Klaviyo cost?

Answer: Klaviyo offers three pricing plans. The Lite plan is free, while the Growth and Pro plans are priced on a pay-as-you-go basis. Prices vary based on the number of contacts you have and the features you need.

Question: What is Encharge?

Answer: Encharge is a marketing automation platform that helps marketers send smarter, more personalized experiences throughout their customer lifecycle. With Encharge, you can design automated customer journey sequences that convert more prospects, onboard customers, and nurture long-term relationships with customers and subscribers.

Question: How to set up a customer journey in Encharge?

Answer: To set up a customer journey in Encharge, you can create a flow of connected steps that cover every phase of a customer's journey, from initial engagement to loyalty. In each step you can add messages and actions to send emails, push notifications, SMS messages, and more. As customers move through the journey, progress and activity are tracked in real-time so you can adjust content and timing as needed.

Question: Is Encharge free to use?

Answer: Encharge offers a free plan for up to 1,000 contacts, so you can try out the platform before committing to a paid plan.

Question: What is Encharge?

Answer: Over 2,000 companies rely on Encharge for their marketing and email automation needs. From solopreneurs to some of the most promising startups like Landbot, we help you grow your revenue by sending behavior-based emails and automating repetitive tasks across the whole customer journey!

Question: Who is Encharge for?

Answer: If you’re ready to graduate from untargeted email blasts and other ineffective marketing strategies, Encharge is the right platform for you. Whatever your role in business or agency world - founder, marketer at a startup or Software as a Service (SaaS) company; an agency running marketing automation campaigns for clients; recurring-revenue/subscription business owner who needs some help with lead generation and conversion tracking emails that go out once every month...or digital content creator of any kind on YouTube,...you’ll find everything here! Marketer? Sales professional? If so then we have what you need: customizable analytics reports about key engagement metrics like click rates by type of device used.

Question: Does Encharge send emails?

Answer: Encharge is the only solution you’ll ever need for your email marketing, say goodbye to pesky ESPs like Mailchimp or Mailerlite. We handle sending all of our emails in-house so that we can ensure a high quality and fast turnaround time. With Encharge’s powerful step-by-step builder, designing beautiful responsive campaigns has never been easier!

Question: What is the email deliverability like?

Answer: Your email deliverability is our top priority. To make sure your emails are delivered to the inbox of your recipients, we partnered with Sendgrid — a cloud-based platform that delivers over 100 billion messages each month and has more than 2 million active users. On top of using Sendgrid we also follow these other steps for best possible delivery rates: We manually approve new Encharge senders before they can start sending out their first message; this way no spam slips through the cracks when you’re not looking! And because there’s nothing worse than getting an unsolicited or cold email from someone you don’t know, we do everything within our power at Encharge to keep those pesky spammers away.

Question: Can I send one-off newsletters with Encharge?

Answer: Send one-off broadcasts and newsletters in Encharge? Yes, you can!

Question: How do I add people to a list in Encharge?

Answer: Encharge is a new email marketing software that replaces the static list of subscribers you’re used to with dynamic groups - segments. People enter and leave these groups based on changes in their attributes or actions they take, so if someone moves from Ohio to California for example, then they would automatically be put into the different segment: ‘People living in CA’. To add people to a specific segment in Encharge you need to use Tags and these are then used with the ‘Has tag’ condition.