Klaviyo vs SendGrid

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Marketing Automation category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of Klaviyo and SendGrid. We'll also delve into the details of which offers the best personalization options within Marketing Automation, with there respective Hyperise integrations

Klaviyo logo


Pricing: Klaviyo's pricing is based on the number of contacts in your email list and the number of emails you send each month. They offer a free plan for up to 250 contacts and 500 emails per month. Their paid plans start at $20/month for up to 500 contacts and 500 emails per month, and increase based on the number of contacts and emails sent. They also offer a customizable enterprise plan for businesses with specific needs.


SendGrid logo


Pricing: SendGrid offers three pricing plans for their Email Marketing platform: 1. Essentials plan starts at $14.95 per month for up to 50,000 email credits per month. 2. Advanced plan starts at $89.95 per month for up to 100,000 email credits per month. 3. Pro plan starts at $369.95 per month for up to 1,000,000 email credits per month. Custom pricing is also available for businesses with larger email volume requirements.

Klaviyo vs SendGrid Highlights

Klaviyo and SendGrid are both software platforms used for digital marketing, but they have different focuses and capabilities. Klaviyo is primarily a marketing automation platform that helps companies create targeted campaigns and automated workflows based on customer behavior and data. It also includes features such as email marketing, SMS marketing, and integration with e-commerce platforms. SendGrid, on the other hand, is focused on email marketing and provides tools for creating and sending promotional and transactional emails, managing email lists, and tracking email performance. While both platforms may have some overlap in features, they differ in their primary functions and the scope of their capabilities. Ultimately, the choice between Klaviyo and SendGrid depends on the specific needs and goals of a business.

Klaviyo vs SendGrid Pros

Klaviyo Pros

  • Sure! Here are some Pros of Klaviyo compared to SendGrid:
  • Klaviyo specializes in marketing automation and is designed for businesses with more advanced marketing needs, whereas SendGrid is more focused on general email marketing needs.
  • Klaviyo offers a variety of advanced features such as segmentation, personalization, and triggered workflows, which are not offered by SendGrid.
  • Klaviyo's reporting and analytics are more advanced than SendGrid's, providing insights into customer behavior, revenue metrics, and marketing effectiveness.
  • Klaviyo integrates with a large number of e-commerce platforms, making it a top choice for businesses that have an online store, whereas SendGrid's integrations are more limited.
  • Klaviyo's customer support is highly rated and provides dedicated support teams for each customer, while SendGrid's support is more generalized.
  • Klaviyo offers more flexible pricing options and customizable plans compared to SendGrid's more rigid pricing structure.

SendGrid Pros

  • SendGrid is primarily an email marketing platform and offers a wide range of features and functionalities specifically for email marketing campaigns. On the other hand, Klaviyo is a marketing automation platform and offers a broader range of marketing tools and features beyond email marketing.
  • SendGrid has a user-friendly interface that allows users to easily create, send, and track email marketing campaigns. It offers drag-and-drop email design, customizable templates, and automated workflows for email marketing campaigns. Klaviyo also offers these features, but they are part of a broader marketing automation suite.
  • SendGrid offers a robust email delivery and monitoring system with advanced email analytics and insights. It provides real-time email delivery and response tracking, email open and click-through rates, and spam reporting. Klaviyo offers similar email monitoring and analytics tools, but they are a part of its broader marketing automation platform.
  • SendGrid offers flexible pricing plans that are easily scalable based on the size and needs of the business. It offers both pay-as-you-go and monthly subscription plans with different plan options depending on the volume of emails. Klaviyo's pricing plans are also based on email volume and can be more expensive than SendGrid depending on the scale of the campaigns.
  • SendGrid offers robust email deliverability features, including advanced email authentication tools such as DomainKeys Identified Mail (DKIM) authentication, Sender Policy Framework (SPF) records, and Domain-based Message Authentication, Reporting & Conformance (DMARC) policies. Klaviyo offers similar tools, but they are a part of its broader marketing automation platform.

Klaviyo vs SendGrid Cons

Klaviyo Cons

  • Sure, here are some cons for Klaviyo compared to Sendgrid:
  • Klaviyo is more oriented toward eCommerce businesses, so it might not be the best alternative for other types of companies.
  • It can be a bit overwhelming and complex to use for small businesses or those with limited marketing experience.
  • Klaviyo's pricing can be more expensive compared to Sendgrid, especially for businesses with larger email lists.
  • Klaviyo's reporting capabilities are somewhat limited, which may make it challenging for data-driven users to glean insights and make data-driven decisions.
  • Klaviyo doesn't offer native support for transactional emails, whereas Sendgrid has a dedicated email API designed explicitly for transactional email delivery.

SendGrid Cons

  • Limited automation capabilities compared to Klaviyo
  • No native support for SMS marketing campaigns
  • Limited segmentation options for email lists
  • Limited reporting and analytics features compared to Klaviyo
  • Missing advanced features such as dynamic product recommendations and predictive analytics
  • Pricing can become more expensive than Klaviyo for high-volume email campaigns
  • Lacks advanced email personalization capabilities, such as conditional content and custom fields.

Klaviyo & SendGrid Hyperise Integrations

Klaviyo uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Klaviyo makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Klaviyo integration diagram
  • First name
  • Last name

Klaviyo Integration Guide

SendGrid uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

SendGrid makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

SendGrid integration diagram
  • First name
  • Last name
  • Phone
  • Street
  • Street2
  • City
  • Country
  • State
  • Zip

SendGrid Integration Guide

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Klaviyo and SendGrid Frequently Asked Questions

Question: What is Klaviyo and what does it do?

Answer: Klaviyo is a cloud-based marketing automation platform designed to help businesses of all sizes manage their email, social media, and other digital marketing campaigns. The software offers a wide range of features, including email segmentation, A/B testing, and email templates, to help businesses create engaging and effective marketing campaigns.

Question: What integrations does Klaviyo support?

Answer: Klaviyo integrates with a wide range of popular eCommerce platforms and marketing tools, including Shopify, Magento, WooCommerce, Salesforce, and more.

Question: How does Klaviyo handle email deliverability?

Answer: Klaviyo has a built-in email deliverability system that helps ensure that emails sent through the platform are delivered to subscribers' inboxes. The software uses a range of techniques, including list hygiene, segmentation, and personalized content, to help improve deliverability rates.

Question: Can Klaviyo be used for SMS marketing?

Answer: Yes, Klaviyo offers a range of SMS marketing features, including SMS automation, segmentation, and personalized messaging.

Question: Does Klaviyo offer A/B testing?

Answer: Yes, Klaviyo offers A/B testing for emails, SMS messages, and other marketing campaigns. Businesses can test different variables, such as subject lines, content, and visuals, to see what resonates best with their audience.

Question: What level of support does Klaviyo offer?

Answer: Klaviyo offers a range of support options, including email support, live chat, and a detailed knowledge base. The software also offers dedicated account managers for high-level customers.

Question: What is SendGrid?

Answer: SendGrid is a cloud-based email delivery and management service that helps businesses and organizations manage their email communications.

Question: How does SendGrid work?

Answer: SendGrid provides a cloud-based infrastructure for email sending, which includes features like email delivery, API integrations, analytics, and more. Users can create and manage email marketing campaigns, automate workflows, and track deliverability and engagement metrics through SendGrid.

Question: What are the pricing plans for SendGrid?

Answer: SendGrid offers multiple pricing plans based on the number of emails a user wants to send per month. The plans range from a free version with limited features to advanced plans for high-volume senders.

Question: What integrations does SendGrid support?

Answer: SendGrid can integrate with a wide range of third-party applications and platforms, including popular marketing automation tools like HubSpot, Salesforce, and Marketo.

Question: How does SendGrid ensure email deliverability?

Answer: SendGrid provides several features to ensure email deliverability, including Sender Authentication, Domain Authentication, IP Reputation, and Real-time Analytics. These features help email marketers monitor, track, and optimize the deliverability of their email campaigns.

Question: What kind of customer support does SendGrid offer?

Answer: SendGrid offers 24/7 customer support via email and chat. They also provide a knowledge base, documentation, and community forums to help users with common issues and questions.