SendGrid vs SalesLoft

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Email Marketing category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of SendGrid and SalesLoft. We'll also delve into the details of which offers the best personalization options within Email Marketing, with there respective Hyperise integrations

SendGrid logo


Pricing: SendGrid’s pricing model depends on the volume of emails you plan to send each month. The pricing for pay as you go plans start at $9.95/month for up to 40,000 emails and goes up to $399.95 for 1,200,000 emails. Enterprise plans are available for larger email volumes.


SalesLoft logo


Pricing: SalesLoft offers a variety of pricing plans depending on the needs of the customer. The pricing plans range from monthly packages of $200 (Standard Plan), $350 (Professional Plan), $800 (Corporate Plan) per user per month to annual packages of $180 (Standard Plan), $315 (Professional Plan), $720 (Corporate Plan) per user per month. Additional add-ons are also available for a fee.


SendGrid vs SalesLoft Highlights

SendGrid is an online email platform that helps businesses to reach customers and potential clients. It provides tools that are used to create and send emails, manage customer communication, track customer engagement and measure performance. SalesLoft is a sales engagement platform that helps organizations better engage with prospects and customers. It offers tools to track emails and calls, define customer contact plans, create customized sales processes and more. While SendGrid helps businesses send out emails, it does not provide sales-specific features. SalesLoft is more focused on making it easier for businesses to manage their contact efforts, build customer relationships and boost sales. The main difference between SendGrid and SalesLoft is that SendGrid is an email platform with features focused on customer communication, while SalesLoft provides sales-specific features designed to make it easier for businesses to engage with customers and drive more sales.

SendGrid vs SalesLoft Pros

SendGrid Pros

  • Easier integration with 3rd-party applications
  • Lower cost compared to SalesLoft
  • No additional setup or infrastructure required
  • Email campaigns can be customized for different segments of the audience
  • More detailed reporting on email analytics
  • Ability to do A/B testing on subject lines and content
  • Support for multiple senders and recipients
  • Automation of campaigns to personalize emails
  • Automatically suppress duplicate emails
  • More than just email campaigns; includes text message campaigns, chatbot campaigns, and more

SalesLoft Pros

  • Pros for SalesLoft compared to SendGrid
  • More features that focus on field sales, including event management and automated follow-ups
  • Ability to handle large customer volumes
  • More cost-effective for enterprise-level clients
  • Easier to create targeted customer segmentation
  • Scheduled trackability on conversations and follow-ups
  • Ability to track customer engagement along the customer journey
  • Customized dashboards to measure ROI and progress on customer outreach

SendGrid vs SalesLoft Cons

SendGrid Cons

  • Expensive compared to other services: SendGrid offers a range of paid plans, with the lowest plan beginning at $195/month.
  • Complex Interface: SendGrid has many features, which makes it difficult to learn how to use.
  • Lack of Integrations: SendGrid does not have as many third-party integrations as other services, such as SalesLoft.
  • Inability to Create Personalized Content: SendGrid does not have the capability to personalize content to individual recipients like SalesLoft.
  • Limited Campaign Types: SendGrid is limited to email campaigns while SalesLoft can create many forms of communication.
  • Restrictive Spam Filters: It can be more difficult to ensure emails sent with SendGrid make it to the recipient inbox, as the spam filter can be restrictive.

SalesLoft Cons

  • SalesLoft does not have email automation capabilities, whereas SendGrid does
  • Sending SMS messages is not available using SalesLoft, but is available using SendGrid
  • SalesLoft does not offer A/B testing of emails, whereas SendGrid does
  • SalesLoft does not offer real-time analytics, while SendGrid does
  • SalesLoft has fewer integrations compared to Sendgrid
  • SalesLoft is not able to send campaigns to specific countries and regions, however, SendGrid can

SendGrid & SalesLoft Hyperise Integrations

SendGrid uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

SendGrid makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

SendGrid integration diagram
  • First name
  • Last name
  • Phone
  • Street
  • Street2
  • City
  • Country
  • State
  • Zip

SendGrid Integration Guide

SalesLoft uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

SalesLoft makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

SalesLoft integration diagram
  • First name
  • Last name
  • Business name
  • Category
  • City

SalesLoft Integration Guide

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SendGrid and SalesLoft Frequently Asked Questions

Question: What is SendGrid?

Answer: SendGrid is a cloud-based email delivery service, designed to send large quantities of emails in an efficient and reliable manner.

Question: How does SendGrid work?

Answer: SendGrid uses an SMTP (Simple Mail Transfer Protocol) to send and receive emails. It uses an API to connect to various ESPs (Email Service Providers) to ensure delivery to the intended recipients.

Question: How secure is my data in SendGrid?

Answer: SendGrid takes steps to ensure the security of data within its system. All data is encrypted with TLS (Transport Layer Security) when it is sent and stored within our secure infrastructure.

Question: What is the cost of using SendGrid?

Answer: SendGrid pricing is based on factors like the number of email messages sent, whether or not automation is included, and the level of support needed. You can view the full list of pricing plans on the SendGrid website.

Question: What is SalesLoft?

Answer: SalesLoft is a sales engagement and acceleration platform designed to help sales teams increase pipeline velocity and close more deals. It provides features such as automated sales emails, calls recording, conversation analytics, and more.

Question: What is SalesLoft’s CX Solution?

Answer: The SalesLoft CX Solution is an end-to-end customer experience platform that helps sales teams drive customer engagement, increase customer satisfaction, and increase conversions and revenue.


Answer: Does SalesLoft Offer A Free Trial?

Question: Yes, SalesLoft offers a free trial of their platform for first time users. This includes access to all core feature of the platform.