HubSpot Marketing vs SendGrid

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Marketing Automation category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of HubSpot Marketing and SendGrid. We'll also delve into the details of which offers the best personalization options within Marketing Automation, with there respective Hyperise integrations

HubSpot Marketing logo

HubSpot Marketing

Pricing: HubSpot's Marketing Automation platform pricing is based on the level of features you need and the number of contacts you have in your database. There are four pricing tiers for Marketing Hub: 1. Free- This tier includes basic marketing tools for up to 2,000 contacts. 2. Starter- starts at $50 per month and includes more comprehensive features for up to 1,000 contacts. 3.


SendGrid logo


Pricing: SendGrid's pricing for email marketing platform varies based on the number of email contacts and the frequency of emails sent. Here's a summary of their pricing plans: 1. Free Plan: This plan is ideal for those who have a small number of email contacts and send fewer than 100 emails per day. It comes with basic email features and allows you to send up to 40,000 emails per month for free. 2.

HubSpot Marketing vs SendGrid Highlights

HubSpot and SendGrid are both popular software platforms for businesses looking to automate and streamline their sales and marketing efforts. However, they differ in their main focus and capabilities.

HubSpot is primarily a marketing automation platform with a wider range of features that cater to all aspects of inbound marketing such as social media marketing, blogging, search engine optimization, landing pages, lead management, and analytics. With HubSpot, users can build, deploy, and track marketing campaigns from a single platform.

On the other hand, SendGrid is a specialized email marketing platform that provides businesses with tools for creating and sending email campaigns, managing contact lists, and tracking email performance. Although SendGrid has some basic email automation features, it primarily caters to email marketing needs.

In summary, HubSpot is a full-fledged inbound marketing automation platform that offers more comprehensive tools for businesses looking to nurture leads and generate sales. SendGrid, on the other hand, is focused on providing businesses with advanced email marketing features to create and send successful campaigns.

HubSpot Marketing vs SendGrid Pros

HubSpot Marketing Pros

  • HubSpot Marketing:
  • -Integrated customer experience platform across multiple marketing channels
  • -Robust set of features for segmentation, lead nurturing, and conversion optimization
  • -Real-time insights into customers behavior and interactions for efficient decision making
  • -Comprehensive marketing automation suite, with an easy UI and intuitive workflows
  • -Wide range of optimization and customization features, such as A/B testing and dynamic segmentation
  • -Integrated into the HubSpot CRM for a comprehensive view of all customer data
  • SendGrid:
  • -Easy to use UI and workflow tools
  • -Ability to personalize messages to clients with MailChimp, Mandrill, and other providers
  • -An automated campaign setting feature
  • -Multi-language support
  • -API integration with popular third-party services

SendGrid Pros

  • SendGrid is primarily focused on email marketing, offering more specialized and advanced features for email campaigns.
  • SendGrid offers more affordable pricing plans with more flexible options, making it a better option for smaller businesses or those with a limited budget.
  • SendGrid offers a more streamlined and simpler user interface, making it easier for beginners to use and navigate.
  • SendGrid offers a powerful email deliverability engine and strong analytics capabilities, allowing users to track and measure the success of their campaigns more effectively.
  • SendGrid offers a more customizable email template library, making it easier for users to create professional and visually appealing emails.
  • SendGrid has a strong reputation for its customer support, with a dedicated team available 24/7 to assist users with any issues or questions.

HubSpot Marketing vs SendGrid Cons

HubSpot Marketing Cons

  • Hubspot is typically more expensive than Sendgrid.
  • Hubspot is primarily designed for inbound marketing whilst Sendgrid focuses on email marketing.
  • The user interface and reporting in Sendgrid are more intuitive and user-friendly compared to Hubspot.
  • Sendgrid offers more robust deliverability features, email authentication protocols, and advanced data insights to optimize email performance.
  • Sendgrid offers more flexibility in terms of list segmentation and email customisation compared to Hubspot.
  • Hubspot does not come with a free plan, whilst Sendgrid offers a limited free plan that provides basic email sending features.
  • Hubspot doesn't offer advanced email automation features and workflows compared to Sendgrid, especially in the area of abandoned shopping cart messages and event-triggered campaigns.
  • Sendgrid offers a wider range of third-party integration options, including with social media platforms, that are not necessarily available in Hubspot.

SendGrid Cons

  • SendGrid has limited marketing automation capabilities compared to HubSpot
  • SendGrid does not provide a complete end-to-end sales and marketing solution like HubSpot
  • SendGrid's reporting and analytics features are not as robust as HubSpot's
  • SendGrid lacks lead scoring and lead nurturing functionalities present in HubSpot
  • SendGrid's email templates and landing pages are not as customizable as HubSpot's
  • SendGrid does not offer built-in CRM features like HubSpot, which requires integration with third-party CRM systems.

HubSpot Marketing & SendGrid Hyperise Integrations

HubSpot Marketing uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

HubSpot Marketing makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

HubSpot Marketing integration diagram
  • First name
  • Last name
  • Using business Website passed from HubSpot Marketing, Hyperise is able to enrich business logo and website screenshots.
  • Phone
  • Business name
  • Job title
  • City
  • Country

HubSpot Marketing Integration Guide

SendGrid uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

SendGrid makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

SendGrid integration diagram
  • First name
  • Last name
  • Phone
  • Street
  • Street2
  • City
  • Country
  • State
  • Zip

SendGrid Integration Guide

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HubSpot Marketing and SendGrid Frequently Asked Questions

Question: What is HubSpot and what does it do?

Answer: HubSpot is a marketing automation platform that provides an all-in-one solution for businesses to manage their marketing, sales, and customer service efforts. It offers a range of tools and features that help businesses attract, engage, and delight their customers.

Question: What are the features offered by HubSpot?

Answer: HubSpot offers a range of features, including email marketing, social media marketing, landing page creation, lead capture forms, CRM, sales automation, analytics and reporting, and more.

Question: How can HubSpot help my business?

Answer: HubSpot can help your business grow by providing a centralized platform to manage all your marketing, sales, and customer service efforts. It provides tools to attract more leads, convert them into customers, and delight them with great service.

Question: Can I use HubSpot for free?

Answer: Yes, HubSpot offers a free version that includes basic features like email marketing, forms, and landing pages. However, some advanced features like marketing automation, sales automation, and reporting require a paid subscription.

Question: How much does HubSpot cost?

Answer: HubSpot offers different pricing plans based on the features you need and the size of your business. Prices can range from $50 per month for the basic Marketing Hub Starter plan to over $4,000 per month for the all-in-one Enterprise plan.

Question: Is HubSpot easy to use?

Answer: Yes, HubSpot is designed to be user-friendly and easy to use, even for non-technical users. It provides a range of templates, drag-and-drop editors, and straightforward workflows to make it easy to create and manage campaigns.

Question: Does HubSpot integrate with other platforms?

Answer: Yes, HubSpot offers an extensive range of third-party integrations with other platforms like Salesforce, Shopify, and WordPress. It also offers open APIs to connect with other custom-built solutions.

Question: What is the maximum number of emails I can send using SendGrid?

Answer: There is no limit on the number of emails you can send per month with SendGrid. However, there are guidelines that need to be followed to maintain the reputation and deliverability of your emails.

Question: Can I integrate SendGrid with my existing application?

Answer: Yes, SendGrid offers a variety of APIs and libraries that can be used to integrate with your existing application.

Question: Is there a free plan available with SendGrid?

Answer: Yes, SendGrid offers a free plan which includes 100 emails per day and basic features such as email templates, email editor, and email tracking.

Question: Can I track the delivery and open rates of my emails using SendGrid?

Answer: Yes, SendGrid provides real-time delivery and open rate tracking for your emails.

Question: What level of support does SendGrid provide?

Answer: SendGrid offers 24/7 customer support through various channels including email, phone, and chat. There are also resources available such as a knowledge base and community forum.