Apollo.io vs SendGrid

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Marketing Automation category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of Apollo.io and SendGrid. We'll also delve into the details of which offers the best personalization options within Marketing Automation, with there respective Hyperise integrations

Apollo.io logo


Pricing: Apollo is a marketing automation platform that offers customized pricing plans based on the specific needs of a business. Their pricing is not publicly available on their website, but interested customers can request a quote through their website. They also offer a free trial for businesses who want to test out their platform before committing to a plan. It is best to contact Apollo directly to get more information on their pricing and plan options.


SendGrid logo


Pricing: SendGrid's Email Marketing platform pricing is based on various factors such as the number of subscribers, emails sent per month, and features required. However, they have a free plan that allows users to send up to 100 emails per day. For larger requirements, their paid plans start at $15 per month for up to 500 subscribers and allow users to send up to 15,000 emails per month. Prices increase with the number of subscribers and emails sent per month.

Apollo.io vs SendGrid Highlights

Apollo is a marketing automation platform that offers a wide range of features such as lead capture, lead tracking, lead nurturing, email marketing, social media management, and analytics. It is designed to cater to the entire marketing process from lead generation to conversion. With Apollo, businesses can create highly targeted campaigns and personalized messages, automate repetitive tasks, and integrate with third-party applications.

On the other hand, SendGrid is an email marketing platform that focuses primarily on sending marketing emails, newsletters, and transactional emails. It offers features such as email templates, email list management, A/B testing, and reporting. With SendGrid, businesses can reach a large audience through email communications and track their engagement metrics.

In summary, Apollo is a more comprehensive and full-featured marketing automation platform, while SendGrid is primarily an email marketing platform focused on email sending and metrics tracking. Depending on the specific needs of a business, one platform may be a better fit over the other.

Apollo.io vs SendGrid Pros

Apollo.io Pros

  • Apollo offers a wider range of marketing automation features such as lead scoring, segmentation, and behavioral tracking, compared to Sendgrid which is primarily focused on email marketing automation.
  • Apollo provides a more personalized and targeted approach to marketing, allowing businesses to create custom messages and campaigns for specific customer segments, whereas Sendgrid has fewer options for segmentation and personalization.
  • Apollo provides a customizable lead flow builder, helping businesses automate their entire sales process, from lead capture to conversion, while Sendgrid's focus is primarily on email campaigns.
  • With Apollo, businesses get valuable insights into their leads' behavior and performance metrics, enabling them to optimize their campaigns and improve ROI, while Sendgrid's analytics are more geared towards tracking email opens, clicks, and other basic metrics.
  • Apollo's integrations with CRMs and other marketing tools make it easy to streamline workflows and consolidate data, compared to Sendgrid's narrower range of integrations.

SendGrid Pros

  • Here are some potential advantages of SendGrid over Apollo when it comes to email marketing:
  • User-friendly interfaceSendGrid's platform is simple to navigate, with intuitive design and a clear dashboard.
  • Flexible email capabilitiesSendGrid makes it easy to send, schedule, and design emails, with plenty of customization options and mobile-friendly templates.
  • Advanced analyticsSendGrid provides detailed email performance data, including open rates, click-through rates, and conversion rates, to help businesses make informed decisions.
  • Personalization optionsSendGrid lets you segment your email list and personalize content, boosting engagement and conversion rates.
  • Deliverability expertiseAs an email delivery specialist, SendGrid has a deep understanding of email deliverability issues and helps companies proactively manage their email reputations.
  • Comprehensive supportSendGrid offers extensive documentation, user guides, and onboarding resources, as well as 24/7 email and chat support for all customers.
  • Keep in mind that Apollo offers a wider range of marketing automation features beyond email, so it may still be the better choice for businesses seeking a more comprehensive solution.

Apollo.io vs SendGrid Cons

Apollo.io Cons

  • Apollo is primarily a marketing automation platform with limited email marketing capabilities, while SendGrid is solely focused on email marketing.
  • Apollo is relatively more expensive compared to SendGrid.
  • SendGrid provides more customization and design capabilities for email templates, while Apollo templates can be harder to customize.
  • SendGrid offers advanced deliverability features and email analytics, which are not available in Apollo.
  • SendGrid offers a free plan with limited features, while Apollo does not offer a free plan.
  • SendGrid is a user-friendly platform and has a simpler user interface compared to Apollo.

SendGrid Cons

  • Sendgrid is solely focused on email marketing, whereas Apollo covers a wider range of marketing automation services.
  • Sendgrid lacks advanced marketing automation features such as lead scoring, lead nurturing, and segmentation.
  • Sendgrid's reporting and analytics capabilities are limited in comparison to Apollo's more in-depth reporting and analytics tools.
  • Sendgrid does not provide a comprehensive CRM solution, unlike Apollo which integrates a CRM solution in its platform.
  • Sendgrid's pricing model is based on the number of emails sent, which can become more expensive as a business grows, while Apollo's pricing model is based on the number of contacts in the database, which allows for more scalability.

Apollo.io & SendGrid Hyperise Integrations

Apollo.io uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Apollo.io makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Apollo.io integration diagram
  • First name
  • Last name
  • Using business Website passed from Apollo.io, Hyperise is able to enrich business logo and website screenshots.
  • Phone
  • Business name
  • Job title
  • Category
  • City
  • Country
  • State

Apollo.io Integration Guide

SendGrid uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

SendGrid makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

SendGrid integration diagram
  • First name
  • Last name
  • Phone
  • Street
  • Street2
  • City
  • Country
  • State
  • Zip

SendGrid Integration Guide

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Apollo.io and SendGrid Frequently Asked Questions

Question: What is Apollo?

Answer: Apollo is a marketing automation platform that helps businesses automate their marketing campaigns, sales process, and customer communication.

Question: What are the key features of Apollo?

Answer: Apollo offers a wide range of features, including contact management, email marketing, lead scoring, lead nurturing, analytics, and more.

Question: How does Apollo help businesses generate leads?

Answer: Apollo offers lead capture forms, lead qualification, and lead scoring features to help businesses identify high-quality leads and engage with them effectively.

Question: Can Apollo integrate with other marketing tools?

Answer: Yes, Apollo can integrate with a wide range of marketing tools including Salesforce, HubSpot, and Marketo.

Question: Does Apollo offer any analytics features?

Answer: Yes, Apollo offers an analytics dashboard, which provides insights into email performance, campaign ROI, and other important marketing metrics.

Question: Is Apollo user-friendly?

Answer: Yes, Apollo is designed to be user-friendly, with an intuitive interface and easy-to-use features.

Question: How much does Apollo cost?

Answer: Apollo offers pricing plans based on the features and number of contacts, starting at $9 per user per month.

Apollo.io vs SendGrid

Question: Why should I choose Apollo?

Answer: It’s time to take your prospecting game one step further. With Apollo you can find the right leads at the right time, with over 60 filters from our 200 million contact database that includes 10 million companies and a vast collection of mobile numbers among them - making it easier than ever for you to streamline your workflow across Salesforce and Gmail while also taking care of any data entry on behalf of yourself. Start personalizing outreach sequences with customization via Analytics tools, or simply use Sequences in order to boost efficiency when scaling personalized prospects

Question: How does Apollo sync data with my CRM?

Answer: Leave it to the Apollo CRM integration to sync data on people, companies, activities and correct old or inaccurate data. Most sales teams have anywhere from tens of thousands to millions of inaccurate records in their CRMs which causes confusion around reps and clogs up funnels for automation tools that interrupt your journey towards success!

Question: How does Apollo help my Sales Team?

Answer: You know, your future success on the sales floor is determined by all sorts of metrics and data that point to a more receptive environment for increased bottom line growth (think open rates, reply rates, meetings set, rep activity across the board). And then there’s added ability to say WHY numbers go up or down. That’s strategic leadership at its finest! Apollo Sales Engagement Platform helps you track leading indicators of revenue growth so it can be pointed out specifically when they occur--leading you toward maximum profit in no time

Question: What is the Apollo Chrome Extension?

Answer: The Apollo Chrome extension is a must-have for any sales professional who wants to speed up their prospecting process and increase the number of qualified leads they’re able to generate. With just one click, you can export your LinkedIn contacts into an Excel spreadsheet so that it’s easy find prospects in need of specific services or products within seconds!

Question: What is Sendgrid?

Answer: Sendgrid is a cloud-based email delivery and management platform that allows businesses and organizations to manage and send their email campaigns and transactional messages.

Question: What types of emails can you send with Sendgrid?

Answer: Sendgrid allows you to send different types of emails, including promotional emails, newsletters, transactional emails, and automated emails. You can also create and send emails using Sendgrid API.

Question: Can I use Sendgrid to send marketing emails?

Answer: Yes, Sendgrid is primarily designed for email marketing, including promotional campaigns and newsletters.

Question: How do I integrate Sendgrid with my website or application?

Answer: Sendgrid provides APIs and plugins that allow you to integrate the platform with your website or application easily. You can also use SMTP relay to send emails from your application.

Question: How do I ensure my emails reach the recipient inbox?

Answer: Sendgrid provides email deliverability tools that allow you to monitor email delivery and optimize your email campaigns for better deliverability.

Question: What are the pricing plans for Sendgrid?

Answer: Sendgrid offers different pricing plans based on the number of emails you send per month. You can also choose a plan based on your specific email marketing needs, such as email templates, API usage, and email validation.

Question: Can I customize the email templates in Sendgrid?

Answer: Yes, Sendgrid provides customizable email templates that allow you to create branded emails that match your look and feel.

Question: Is Sendgrid GDPR compliant?

Answer: Yes, Sendgrid is compliant with GDPR and provides tools that enable its clients to comply with GDPR regulations.