Marketo and HubSpot are both marketing automation platforms designed to help marketers with lead generation, conversion, and customer relationship management. Both platforms offer an array of features, such as email marketing, social media management, lead scoring, reporting and analytics, marketing automation, and more.
The main differences between Marketo and HubSpot include pricing, user interface, and ease of setup and use. Marketo is focused on higher-end price points and offers a wide range of features. However, it also has a highly complex user interface and is not as user-friendly as HubSpot. HubSpot is more user-friendly and offers a lower entry-level price point, but its feature set is not as extensive as Marketos. Additionally, HubSpot is easier to adopt and use compared to Marketo.