HubSpot Marketing vs Mailshake

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Marketing Automation category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of HubSpot Marketing and Mailshake. We'll also delve into the details of which offers the best personalization options within Marketing Automation, with there respective Hyperise integrations

HubSpot Marketing logo

HubSpot Marketing

Pricing: HubSpot offers several pricing plans based on the specific needs of the user. The plans include: - Free: HubSpot offers a completely free plan which includes basic features such as lead capture forms, contact and company insights, email marketing, ad management, live chat, and ticketing. - Starter: This plan costs $45 per month and includes more advanced features such as customizable email templates, contact and company automation, and basic sales and marketing analytics.


Mailshake logo


Pricing: MailShake offers different pricing plans depending on your needs. Their pricing plans are as follows: - Basic plan: starts at $59 per user/per month - Plus plan: starts at $99 per user/per month - Professional plan: starts at $149 per user/per month - Enterprise plan: custom pricing These plans come with different features and allowances, such as the number of emails you can send per day and the number of team members you can add.


HubSpot Marketing vs Mailshake Highlights

HubSpot and MailShake are both powerful marketing automation platforms with unique features and advantages. HubSpot is an all-in-one inbound marketing platform that includes features for managing customer relationships, creating and managing content, social media publishing and analytics, and email marketing. It also provides a CRM to manage leads and deals, and integrates with popular third-party applications.

On the other hand, MailShake is a specialized email outreach and sales engagement platform. Its focus is on personalizing and automating email outreach, cold email campaigns, and sales prospecting. MailShake provides features like mass emailing, email tracking, and follow-up reminders, and integrates with popular email providers and CRMs.

The main difference between HubSpot and MailShake is their focus and the scope of their features. HubSpot provides a complete suite of tools for inbound marketing, while MailShake focuses on email outreach and sales engagement. If you need an all-in-one platform for marketing and sales, HubSpot is a better choice. However, if your primary focus is email outreach and sales prospecting, MailShake might be a better fit.

HubSpot Marketing vs Mailshake Pros

HubSpot Marketing Pros

  • HubSpot offers a comprehensive CRM platform, which MailShake does not.
  • HubSpot has a wide range of marketing automation features, which makes it easier to manage campaigns and track performance.
  • HubSpot provides a blog publishing tool, website builder, social media management, and other content management features that MailShake does not offer.
  • HubSpot's support team and community are known for being responsive and helpful compared to MailShake.
  • HubSpot offers free training and certification courses to users, which is not available in MailShake.

Mailshake Pros

  • MailShake is less expensive than HubSpot, making it a more affordable option for small businesses and individuals.
  • MailShake is specifically designed for outreach and email marketing campaigns, so it has more features and functionality around those areas than HubSpot.
  • MailShake has an easy-to-use interface and workflow, making it simple to create and launch email campaigns quickly and efficiently.
  • MailShake integrates smoothly with other tools and platforms, such as CRMs and Google Sheets, allowing for seamless information-sharing and collaboration.
  • MailShake offers personalized, one-on-one support and coaching to help users get the most out of the platform.
  • MailShake's analytics and reporting features are comprehensive and provide useful insights into campaign performance and audience engagement.

HubSpot Marketing vs Mailshake Cons

HubSpot Marketing Cons

  • HubSpot may be more expensive than MailShake, especially for small businesses or individuals on a tight budget.
  • HubSpot has a steeper learning curve compared to MailShake, and may require more time and investment to fully master.
  • While HubSpot has a variety of features and tools, it may be overwhelming or unnecessary for some users who just need basic email marketing and outreach.
  • HubSpot's customer support has received criticism for being slow, unhelpful, or difficult to reach at times.
  • HubSpot may not integrate as seamlessly with other software and platforms as MailShake does, particularly for users who use a variety of marketing and sales tools.

Mailshake Cons

  • Limited functionality when it comes to lead nurturing and marketing automation
  • Limited reporting and analytics capabilities compared to HubSpot
  • Requires integrations with other tools to fully manage sales and marketing processes
  • Doesn't offer a built-in CRM, which can create a disjointed sales process
  • The user interface may not be as intuitive or visually pleasing as HubSpot's
  • No option for website analytics tracking which is available in HubSpot.

HubSpot Marketing & Mailshake Hyperise Integrations

HubSpot Marketing uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

HubSpot Marketing makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

HubSpot Marketing integration diagram
  • First name
  • Last name
  • Using business Website passed from HubSpot Marketing, Hyperise is able to enrich business logo and website screenshots.
  • Phone
  • Business name
  • Job title
  • City
  • Country

HubSpot Marketing Integration Guide

Mailshake uses the Image embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Mailshake makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Mailshake integration diagram
  • First name
  • Last name
  • Business name

Mailshake Integration Guide

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HubSpot Marketing and Mailshake Frequently Asked Questions

Question: What is HubSpot and what does it do?

Answer: HubSpot is an inbound marketing and sales software platform that helps organizations attract, engage, and delight customers. It offers a range of tools for marketing, sales, customer service, and website management.

Question: How does HubSpot differ from other marketing automation tools?

Answer: HubSpot is unique in that it offers an all-in-one platform, including tools for marketing, sales, customer service, and website management. This means that users can manage all components of their business from one platform, rather than having to use multiple tools from different providers.

Question: What are some of the main features of HubSpot?

Answer: HubSpot offers a range of features, including email marketing, social media management, marketing automation, lead generation, sales pipeline management, customer relationship management (CRM), and analytics.

Question: Does HubSpot offer a free version?

Answer: Yes, HubSpot offers a free version of its CRM software, which includes basic lead and contact management features. It also offers a range of free marketing and sales tools, such as email marketing and social media management.

Question: Is HubSpot suitable for small businesses?

Answer: Yes, HubSpot is suitable for businesses of all sizes, including small businesses. In fact, its free tools and affordable pricing make it a popular choice for small businesses who want to streamline their marketing and sales efforts.

Question: How does HubSpot handle customer support?

Answer: HubSpot offers a range of customer support options, including email support, phone support, and live chat support. It also has an extensive knowledge base and community forum where users can find answers to their questions.

Question: What is MailShake?

Answer: MailShake is a sales engagement platform designed to help businesses automate and personalize their outreach strategies. It allows users to create and send personalized emails, follow-ups, and automated workflows for their sales campaigns.

Question: Does MailShake have email tracking feature?

Answer: Yes, MailShake has email tracking features that allows users to track when their emails were opened, how many times they were opened, and when links in the emails were clicked.

Question: Can I integrate MailShake with other tools?

Answer: Yes, MailShake can be integrated with other tools such as Salesforce, HubSpot, and Pipedrive. This allows for better streamlining of your sales process.

Question: Can I send attachments with MailShake emails?

Answer: Yes, you can add attachments to your MailShake emails. However, it is important to note that some email providers may have limitations on the size of attachments that can be sent.

Question: Is there a free trial period for MailShake?

Answer: Yes, MailShake offers a 7-day free trial period. This allows users to test the platform and its features before committing to a paid subscription.

Question: Can I schedule when my emails will be sent?

Answer: Yes, MailShake allows users to schedule the exact date and time when their emails will be sent. This feature can be especially helpful for planning and organizing sales outreach strategies.

Question: Does MailShake offer reporting and analytics?

Answer: Yes, MailShake offers reporting and analytics features, which enables users to track the progress of their sales campaigns, monitor email engagement rates, and adjust their outreach strategies accordingly.