HubSpot and Mailjet are both popular marketing platforms, but they have different focuses and functionalities.
HubSpot is primarily a Marketing Automation platform that provides a suite of tools to help businesses attract and engage with leads throughout the entire customer journey. In addition to email marketing, HubSpot offers tools for social media management, website analytics, CRM, landing pages, and more. It also provides automation workflows that help businesses nurture leads, score them based on their engagement, and prioritize them for sales teams.
On the other hand, Mailjet is designed specifically for Email Marketing, offering a powerful email editor, A/B testing, segmentation, and reporting tools. It provides integrations with popular e-commerce platforms and CRMs, allowing businesses to easily manage their email marketing campaigns. Mailjet also has an API, which businesses can use to integrate their email marketing capabilities with other applications they use.
In summary, while both platforms offer email marketing capabilities, HubSpot is focused on providing an all-in-one marketing solution, while Mailjet is a specialized email marketing platform for businesses that want to focus on improving their email campaigns.