HubSpot Marketing vs Mailjet

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Marketing Automation category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of HubSpot Marketing and Mailjet. We'll also delve into the details of which offers the best personalization options within Marketing Automation, with there respective Hyperise integrations

HubSpot Marketing logo

HubSpot Marketing

Pricing: HubSpot offers several pricing plans for its Marketing Automation platform, which include: 1. Free: This plan is designed for small startups and comes with basic features such as lead capture forms, lead management, and email marketing. 2. Starter: This plan starts at $45 per month and includes more advanced features such as marketing automation, landing pages, and analytics. 3.


Mailjet logo


Pricing: Sure! Mailjet offers a variety of pricing plans to fit different needs: 1. "Free" plan: allows you to send up to 6,000 emails per month with a daily sending limit of 200 emails per day. However, it doesn't include any advanced features like A/B testing, segmentation, or automation. 2. "Basic" plan: starts at $9.

HubSpot Marketing vs Mailjet Highlights

HubSpot and Mailjet are both popular marketing platforms, but they have different focuses and functionalities.

HubSpot is primarily a Marketing Automation platform that provides a suite of tools to help businesses attract and engage with leads throughout the entire customer journey. In addition to email marketing, HubSpot offers tools for social media management, website analytics, CRM, landing pages, and more. It also provides automation workflows that help businesses nurture leads, score them based on their engagement, and prioritize them for sales teams.

On the other hand, Mailjet is designed specifically for Email Marketing, offering a powerful email editor, A/B testing, segmentation, and reporting tools. It provides integrations with popular e-commerce platforms and CRMs, allowing businesses to easily manage their email marketing campaigns. Mailjet also has an API, which businesses can use to integrate their email marketing capabilities with other applications they use.

In summary, while both platforms offer email marketing capabilities, HubSpot is focused on providing an all-in-one marketing solution, while Mailjet is a specialized email marketing platform for businesses that want to focus on improving their email campaigns.

HubSpot Marketing vs Mailjet Pros

HubSpot Marketing Pros

  • Hubspot offers a broader range of marketing automation features beyond email marketing, including lead generation, landing pages, social media marketing, and more.
  • Hubspot provides a more advanced lead scoring system that helps you prioritize the most valuable leads based on their behaviors and attributes.
  • Hubspot's CRM integration allows for seamless syncing of data between marketing and sales teams, streamlining the entire customer journey.
  • Hubspot's reporting and analytics capabilities provide in-depth insights into the performance of your marketing campaigns, helping you make data-driven decisions.
  • Hubspot's marketing automation tools are more user-friendly and intuitive to use, reducing the learning curve and saving time on training.
  • Hubspot provides excellent customer support, including chat support, phone support, email support, and a vast knowledge base that covers all aspects of the platform.
  • Hubspot's pricing plans are more flexible, offering different tiers with varying features and functionalities to suit the needs of businesses of all sizes.

Mailjet Pros

  • Mailjet specializes in email marketing, so it has more advanced features and optimization options specifically for email campaigns.
  • Mailjet offers a free plan with up to 6,000 emails per month, while Hubspot only offers limited email features within its paid plans.
  • Mailjet has a more intuitive email editor with drag-and-drop functionality, making it easier to create visually appealing emails without the need for design skills.
  • Mailjet has lower pricing plans compared to Hubspot, making it a more affordable option for smaller businesses or those on a budget.
  • Mailjet integrates with a wide range of third-party tools and platforms, allowing for more flexibility and customization in marketing campaigns.
  • Mailjet has a more robust analytics dashboard, providing detailed insights into email campaign performance and engagement rates.

HubSpot Marketing vs Mailjet Cons

HubSpot Marketing Cons

  • Hubspot can be more expensive than Mailjet for certain features like email marketing and sending email campaigns
  • Hubspot's email editor can be less intuitive and easy-to-use compared to Mailjet's drag-and-drop editor
  • Hubspot's reporting capabilities for email marketing can be more limited compared to Mailjet's detailed analytics
  • Hubspot's focus is on inbound marketing and may not have as strong a focus on email marketing as Mailjet
  • Hubspot has a steeper learning curve and may require more training and investment of time compared to Mailjet's simpler interface.

Mailjet Cons

  • Limited features for lead generation and nurturing
  • Limited integration with other marketing tools and platforms
  • No social media management capabilities
  • No landing page builder
  • Limited analytics and reporting options
  • Limited customer support options for free plans
  • Fewer customization options for email templates

HubSpot Marketing & Mailjet Hyperise Integrations

HubSpot Marketing uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

HubSpot Marketing makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

HubSpot Marketing integration diagram
  • First name
  • Last name
  • Using business Website passed from HubSpot Marketing, Hyperise is able to enrich business logo and website screenshots.
  • Phone
  • Business name
  • Job title
  • City
  • Country

HubSpot Marketing Integration Guide

Mailjet uses the Image embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Mailjet makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Mailjet integration diagram
  • First name
  • Country

Mailjet Integration Guide

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HubSpot Marketing and Mailjet Frequently Asked Questions

Question: What is HubSpot?

Answer: HubSpot is a marketing automation and sales software platform that helps businesses attract, engage, and delight customers. It offers a suite of tools including email marketing, social media management, content management, and CRM.

Question: What are the pricing plans for HubSpot?

Answer: HubSpot offers a variety of pricing plans, including free, starter, professional, and enterprise plans. Pricing varies based on the features you require and the size of your business.

Question: What integrations does HubSpot offer?

Answer: HubSpot offers integrations with a variety of tools and platforms, including Salesforce, Gmail, Google Calendar, Zapier, and more.

Question: Does HubSpot offer training and support?

Answer: Yes, HubSpot offers extensive training and support resources including a knowledge base, blog articles, live chat support, and a community forum.

Question: Can HubSpot help with SEO?

Answer: Yes, HubSpot offers tools to help businesses improve their SEO, including a content strategy tool, keyword research tool, and on-page SEO recommendations.

Question: Does HubSpot offer social media management tools?

Answer: Yes, HubSpot offers tools to help businesses manage and schedule social media posts, track engagement and analytics, and monitor brand mentions on social media platforms.

Question: Can HubSpot be used for email marketing?

Answer: Yes, HubSpot offers email marketing tools including customizable email templates, automated email sequences, A/B testing, and more.

Question: Can HubSpot be used for eCommerce?

Answer: Yes, HubSpot can be used for eCommerce businesses with features like abandoned cart emails, personalized product recommendations, and integration with Shopify.

Question: What is Mailjet?

Answer: Mailjet is a cloud-based email marketing and automation software that allows businesses to create, send and track marketing and transactional emails.

Question: What are the main features of Mailjet?

Answer: Mailjet offers features such as email marketing automation, contact list management, campaign tracking and reporting, segmentation, subscription forms and integrations with various third-party applications.

Question: How does Mailjet ensure email deliverability?

Answer: Mailjet uses various technologies, including authentication protocols like DKIM and SPF, dedicated IPs, and an email validation tool called Mailjet's Real-Time Monitoring.

Question: How does Mailjet pricing work?

Answer: Mailjet's pricing is based on the number of emails you send each month or the number of contacts you have in your list.

Question: What integrations does Mailjet support?

Answer: Mailjet offers integrations with more than 100 different apps and services, including CRM, CMS, eCommerce and productivity tools.

Question: What type of customer support does Mailjet offer?

Answer: Mailjet offers customer support via email and live chat. There is also an extensive knowledge base with helpful resources and guides, as well as webinars and other educational content.

Question: Can I try Mailjet before purchasing a plan?

Answer: Yes, Mailjet offers a free plan that allows you to send up to 6,000 emails per month or up to 200 emails per day. This plan also provides access to some of the platform's basic features.