Apollo.io vs HubSpot Marketing

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Marketing Automation category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of Apollo.io and HubSpot Marketing. We'll also delve into the details of which offers the best personalization options within Marketing Automation, with there respective Hyperise integrations

Apollo.io logo


Pricing: The pricing for Apollo Marketing Automation platform varies depending on the specific features and functionalities that you require. Their pricing plans begin at $2,500 per year and can go up to $30,000 per year, depending on the level of customization and support you need. They also offer custom pricing for enterprise-level requirements. It's best to contact their sales team for more information and to get a quote that is tailored to your specific needs.


HubSpot Marketing logo

HubSpot Marketing

Pricing: HubSpot's Marketing Hub offers four pricing plans: Free, Starter, Professional, and Enterprise. The Free plan includes basic marketing automation features such as email marketing, lead capture forms, and lead management. The Starter plan starts at $50 per month and includes features such as marketing automation, blogging and SEO tools, social media management, and reporting and analytics. The Professional plan starts at $800 per month and includes additional features like A/B testing, predictive lead scoring, smart content, and custom reporting.

Apollo.io vs HubSpot Marketing Highlights

Apollo and HubSpot are both Marketing Automation platforms that enable companies to streamline their marketing efforts and improve their ROI. However, there are some significant differences between the two platforms:

Target Market: Apollo is designed mainly for B2B companies, whereas HubSpot caters to both B2B and B2C companies.

Lead Scoring: Apollo offers advanced lead scoring capabilities that enable users to prioritize leads based on their potential value to the company, while HubSpot's lead scoring system is comparatively basic.

Integrations: Apollo has fewer integrations compared to HubSpot, but it integrates with popular tools like Salesforce and Marketo.

Cost: Apollo is more expensive than HubSpot, making it better suited for larger organizations with bigger budgets.

Overall, both Apollo and HubSpot are great Marketing Automation platforms, but their target market, lead scoring capabilities, integrations, and cost differentiate them. Companies should evaluate their specific needs when choosing between the two platforms.

Apollo.io vs HubSpot Marketing Pros

Apollo.io Pros

  • Apollo has more robust and advanced email marketing capabilities than HubSpot, with features like A/B testing, email scheduling, and personalized messaging.
  • Apollo's lead scoring system is more customizable and flexible than HubSpot's, allowing for more targeted and accurate lead prioritization.
  • Apollo's sales management tools, such as account-based analytics and sales dashboards, are more comprehensive than HubSpot's.
  • Apollo's integration options are more extensive than HubSpot's, including integrations with popular CRMs like Salesforce, as well as social media platforms and advertising networks.
  • Apollo's customer support and training resources are more hands-on and personalized than HubSpot's, with dedicated account managers and a robust online knowledge base.

HubSpot Marketing Pros

  • Hubspot offers a broader range of marketing and sales automation features compared to Apollo.
  • Hubspot is known for its user-friendly interface, making it easier for non-technical users to operate.
  • Hubspot has a larger library of educational resources and community support available.
  • Hubspot offers CRM integration, allowing for more streamlined lead management and reporting.
  • Hubspot has a wider range of integrations with third-party software solutions, allowing for more seamless workflows.

Apollo.io vs HubSpot Marketing Cons

Apollo.io Cons

  • Apollo has less customer support options compared to Hubspot.
  • Apollo is less intuitive and user-friendly than Hubspot.
  • Apollo's pricing is not transparent and can be more expensive than Hubspot.
  • Apollo does not offer a free plan like Hubspot.
  • Apollo's integrations with other tools and software are limited compared to Hubspot.
  • Apollo has a smaller community and fewer resources available for learning and troubleshooting compared to Hubspot.
  • Apollo's reporting capabilities are not as robust as Hubspot's.
  • Apollo does not have as many third-party app integrations as Hubspot.

HubSpot Marketing Cons

  • Here are some potential cons for HubSpot compared to Apollo:
  • Limited customization options: While HubSpot has a lot of built-in functionality, it may not be as customizable as some other marketing automation platforms. Users may find themselves limited by the options available to them within the software.
  • High cost: HubSpot can be quite expensive, especially for smaller businesses or organizations with limited marketing budgets. The cost may be prohibitive for some users, particularly if they don't need all of the features and functionality that come with the platform.
  • Complex interface: HubSpot's interface can be overwhelming for some users, particularly those who are new to marketing automation. The software has a lot of features and functionality, and it can be difficult to navigate at times.
  • Limited integrations: While HubSpot does offer integrations with a number of other tools and services, the options may be limited compared to some other marketing automation platforms. This could be a disadvantage for users who need to connect their software to other systems within their organization.
  • Limited reporting capabilities: HubSpot's reporting capabilities may not be as advanced as some other marketing automation platforms. Users may find themselves needing to export data to other tools in order to get the insights they need.
  • In comparison to Apollo, HubSpot's limitations may be a downside for some users. However, it's worth noting that HubSpot is a well-established and popular marketing automation platform with a lot of dedicated users and a strong track record of success.

Apollo.io & HubSpot Marketing Hyperise Integrations

Apollo.io uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Apollo.io makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Apollo.io integration diagram
  • First name
  • Last name
  • Using business Website passed from Apollo.io, Hyperise is able to enrich business logo and website screenshots.
  • Phone
  • Business name
  • Job title
  • Category
  • City
  • Country
  • State

Apollo.io Integration Guide

HubSpot Marketing uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

HubSpot Marketing makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

HubSpot Marketing integration diagram
  • First name
  • Last name
  • Using business Website passed from HubSpot Marketing, Hyperise is able to enrich business logo and website screenshots.
  • Phone
  • Business name
  • Job title
  • City
  • Country

HubSpot Marketing Integration Guide

Other Apollo.io & HubSpot Marketing Marketing Automation platform comparisons

View all Platform Comparisons

Apollo.io and HubSpot Marketing Frequently Asked Questions

Question: What is Apollo Marketing Automation platform?

Answer: Apollo is a cloud-based marketing automation platform designed to help sales teams and marketers automate their sales outreach and drive revenue growth.

Question: What are some of the key features of Apollo Marketing Automation platform?

Answer: Some of the key features of Apollo Marketing Automation platform include email marketing, email tracking and analytics, lead management and segmentation, open and click tracking, call tracking, dashboard and reporting.

Question: What types of businesses benefit from using Apollo Marketing Automation platform?

Answer: Apollo Marketing Automation platform is a great tool for businesses of any size and industry that use sales outreach techniques such as email, phone, and in-person meetings. It is especially useful for teams that need to manage and track sales outreach processes to optimize sales performance.

Question: How does Apollo Marketing Automation platform help in generating leads?

Answer: Apollo Marketing Automation provides lead capturing and lead nurturing capabilities that enable users to capture leads from multiple channels, qualify and segment them into targeted lists, then nurture and move them through the sales funnel.

Question: Can Apollo Marketing Automation platform integrate with other tools?

Answer: Yes, Apollo Marketing Automation platform offers integrations with many commonly used business tools such as CRM, marketing automation, and customer support systems.

Question: Is Apollo Marketing Automation platform easy to use?

Answer: Yes, Apollo Marketing Automation platform is user-friendly and intuitive, making it easy for users to set up and start using immediately. Additionally, the platform provides comprehensive documentation, training materials, and customer support to help users get the most out of the tool.

Question: How secure is Apollo Marketing Automation platform?

Answer: Apollo Marketing Automation platform ensures the security and privacy of user data with advanced encryption, secure authentication, access controls, and continuous monitoring. It also complies with various data privacy and security regulations like GDPR and SOC

Apollo.io vs HubSpot Marketing

Question: Why should I choose Apollo?

Answer: It’s time to take your prospecting game one step further. With Apollo you can find the right leads at the right time, with over 60 filters from our 200 million contact database that includes 10 million companies and a vast collection of mobile numbers among them - making it easier than ever for you to streamline your workflow across Salesforce and Gmail while also taking care of any data entry on behalf of yourself. Start personalizing outreach sequences with customization via Analytics tools, or simply use Sequences in order to boost efficiency when scaling personalized prospects

Question: How does Apollo sync data with my CRM?

Answer: Leave it to the Apollo CRM integration to sync data on people, companies, activities and correct old or inaccurate data. Most sales teams have anywhere from tens of thousands to millions of inaccurate records in their CRMs which causes confusion around reps and clogs up funnels for automation tools that interrupt your journey towards success!

Question: How does Apollo help my Sales Team?

Answer: You know, your future success on the sales floor is determined by all sorts of metrics and data that point to a more receptive environment for increased bottom line growth (think open rates, reply rates, meetings set, rep activity across the board). And then there’s added ability to say WHY numbers go up or down. That’s strategic leadership at its finest! Apollo Sales Engagement Platform helps you track leading indicators of revenue growth so it can be pointed out specifically when they occur--leading you toward maximum profit in no time

Question: What is the Apollo Chrome Extension?

Answer: The Apollo Chrome extension is a must-have for any sales professional who wants to speed up their prospecting process and increase the number of qualified leads they’re able to generate. With just one click, you can export your LinkedIn contacts into an Excel spreadsheet so that it’s easy find prospects in need of specific services or products within seconds!

Question: What is HubSpot?

Answer: HubSpot is a marketing automation software platform designed to help businesses attract, engage, and delight customers. It includes features for CRM, marketing, sales, and customer service.

Question: How much does HubSpot cost?

Answer: HubSpot offers different pricing options depending on the specific tools and features your business needs. Their pricing ranges from free to $4,200 per month.

Question: What services does HubSpot offer?

Answer: HubSpot offers a wide range of services including CRM, email marketing, social media management, SEO optimization, landing pages, lead tracking, and customer service.

Question: Can HubSpot integrate with other tools?

Answer: Yes, HubSpot offers integrations with many third-party tools like Salesforce, Shopify, and WordPress.

Question: Is HubSpot user-friendly?

Answer: Yes, HubSpot is designed to be user-friendly and easy to navigate. They offer extensive training and support to help new users get started.

Question: What kind of businesses can HubSpot work for?

Answer: HubSpot can work for businesses of all sizes and industries. From small startups to large enterprises, HubSpot offers tools that can help improve marketing, sales, and customer service efforts.

Question: How does HubSpot differ from other marketing automation platforms?

Answer: HubSpot offers a more comprehensive set of tools compared to other marketing automation platforms. In addition to marketing automation, it also provides customer relationship management, sales pipeline management, and customer service tools. It also has a strong focus on inbound marketing and content creation.