Mailchimp vs HubSpot Marketing

Mailchimp

Mailchimp

Mailchimp vs HubSpot Marketing Highlights

Mailchimp vs HubSpot Marketing Pros

Mailchimp Pros

• Affordability: MailChimp is far less expensive than HubSpot, making it suitable for small businesses with lower marketing budgets.
• Ease of use: MailChimp has an easy to use platform with step by step instructions and tutorials to get users up and running quickly.
• Analytics: MailChimp provides detailed analytics that can provide users with valuable insights into their campaigns.
• Integration: MailChimp integrates with many popular website and e-commerce platforms and apps, allowing marketers to get more out of their campaigns.
• Campaign customization: MailChimp offers a variety of templates and customization options, allowing marketers to create campaigns that suit their needs.
• List segmentation: MailChimp allows users to divide their campaigns into several lists for better targeting.
• Support: MailChimp provides 24/7 customer support and a variety of helpful resources to help users get the most out of the platform.

HubSpot Marketing Pros

• Pros for HubSpot compared to MailChimp:
• Powerful marketing automation tool that can drive conversions
• Comprehensive CRM that empowers sales, customer service, and marketing teams
• Highly effective lead scoring, nurturing, and analytics capabilities
• Effortless website, blog, and CTA creation tools
• Ability to personalize emails with dynamic content
• Robust integration with third party platforms
• Comprehensive analytics and reporting capabilities
• Ability to customize email contact segments and message templates
• Easy to use drag and drop editor to create stunning emails quickly

Mailchimp vs HubSpot Marketing Cons

Mailchimp Cons

• Higher learning curve: MailChimp has a higher learning curve compared to HubSpot and is more difficult to use
• Less automation: MailChimp does not offer as much automation as HubSpot does, making it more time consuming for marketers to create campaigns and automate processes
• Limited customer experience features: MailChimp doesnt have a lot of features to manage customer experiences like HubSpot does, including contact segmentation and tailored content
• No integrated CRM: Despite its recent update, MailChimp still doesnt have a built-in CRM system like HubSpot, making it harder to manage customer data
• No customer support: MailChimp doesnt offer a customer support service like HubSpot does to assist with customer queries or problems.

HubSpot Marketing Cons

• HubSpot is more expensive than MailChimp
• HubSpot's interface can be intimidating for the non-tech savvy
• MailChimp has more features than HubSpot such as automated emails when someone unsubscribes
• HubSpot lacks support for RSS-driven campaigns
• MailChimp has better integration options for popular platforms such as WordPress and Shopify
• MailChimp offers more comprehensive analytics and reporting to help track success

Mailchimp & HubSpot Marketing Hyperise Integrations

Mailchimp uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Mailchimp makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

• First name
• Last name
• Phone
• Using business Email passed from Mailchimp, Hyperise is able to enrich business logo and website screenshots. In some cases, with a business Email we're also able to enrich profile images, subject to the business email having a publicly available profile.

HubSpot Marketing uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

HubSpot Marketing makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

• First name
• Last name
• Using business Email passed from HubSpot Marketing, Hyperise is able to enrich business logo and website screenshots. In some cases, with a business Email we're also able to enrich profile images, subject to the business email having a publicly available profile.
• Using business Website passed from HubSpot Marketing, Hyperise is able to enrich business logo and website screenshots.
• Phone
• Business name
• Job title
• City
• Country

Other Mailchimp & HubSpot Marketing Email Marketing platform comparisons

Mailchimp and HubSpot Marketing Frequently Asked Questions

Question: Q: What is MailChimp?

Answer: A: MailChimp is an email marketing platform that helps businesses, nonprofits, and ecommerce stores manage their email campaigns and marketing automation. It offers a wide range of features, including list management, email design, analytics, and more.

Question: Q: How much does MailChimp cost?

Answer: A: The base plan is free and offers up to 2,000 subscribers, 12,000 emails per month, and basic analytics. Other plans start at $199 per month for up to 500 subscribers, and pricing increases with the number of subscribers.

Question: Q: How do I set up an email list in MailChimp?

Answer: A: To set up a list in MailChimp, you’ll need to create an account and then add a signup form to your website. You can then add subscribers to your list and start sending campaigns.

Question: Q: Can I export my MailChimp email list?

Answer: A: Yes, you can export your MailChimp list in a few different file formats. The most common formats are CSV and Excel. You can learn more about how to export your list in MailChimp’s Knowledge Base.

Question: What is HubSpot?

Answer: HubSpot is an all-in-one customer relationship management (CRM) platform for businesses of any size to grow better. The platform includes marketing, sales, customer service, and CRM tools to help businesses manage their customer relationships and boost their sales.

Question: How much does HubSpot cost?

Answer: HubSpot offers tiered pricing plans designed to fit the size and needs of your business. Prices range from $50-3200 per month, depending on the features and services you need.

Question: What does HubSpot do?

Answer: HubSpot is an all-in-one CRM platform that provides a suite of marketing, sales, customer service, and CRM tools to help businesses manage their customer relationships and boost their sales.