Klaviyo vs HubSpot Marketing

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Marketing Automation category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of Klaviyo and HubSpot Marketing. We'll also delve into the details of which offers the best personalization options within Marketing Automation, with there respective Hyperise integrations

Klaviyo logo


Pricing: Klaviyo offers two pricing plans for customers: a Free plan and a paid Pro plan. The Free plan offers basic email, SMS, and behavioral targeting capabilities. The Pro plan comes with additional customer segmentation, advanced targeting, and reporting capabilities. Prices for the Pro plan start at $20 per month and vary depending on the size of your customer list.


HubSpot Marketing logo

HubSpot Marketing

Pricing: The pricing for HubSpot Marketing depends on the plan you choose. Their pricing plans are divided into three tiers: Free, Starter ($50/month), and Professional ($800/month). For each tier, you can also select an add-on option, such as Sales Hub and Service Hub, to increase the capabilities of your HubSpot account. Details on all of HubSpot’s plans can be found here.

Klaviyo vs HubSpot Marketing Highlights

Klaviyo and HubSpot Marketing are both popular customer relationship management (CRM) solutions for businesses. Klaviyo is a specialized email marketing tool, whereas HubSpot is a comprehensive suite of tools for inbound marketing. While the tools within the HubSpot family are designed to work together, such as emails and landing pages, Klaviyo doesnt provide any other tools, only email marketing. Klaviyo also has more robust automation, analytics, and segmentation capabilities, allowing you to target your messages more effectively. Klaviyo is also much more affordably priced than HubSpot and is more tailored towards entrepreneurs and small businesses. In conclusion, while HubSpot offers many more features, Klaviyo is tailored toward email marketers and provides them with more comprehensive features.

Klaviyo vs HubSpot Marketing Pros

Klaviyo Pros

  • Price: Klaviyo is substantially more affordable than HubSpot, making it more accessible to small businesses.
  • Customer Service: Klaviyo offers 24/7 customer support via live chat to all of its customers.
  • Integrations: Klaviyo has an extensive list of integrations, including Facebook, Shopify and PayPal, among many others.
  • Automation: Klaviyos automation capabilities are much more robust than HubSpots and are tailored to the ecommerce industry, allowing businesses to create custom automated workflows.
  • Data Analysis: Klaviyo provides sophisticated, industry-leading analytics so that businesses can make more informed decisions about their marketing strategies.
  • Scalability: Klaviyo is fully scalable, so businesses can easily scale their plans up or down to meet their needs.

HubSpot Marketing Pros

  • Flexibility and Customization: HubSpot Marketing offers more flexibility and customization options than Klaviyo, allowing marketers to tailor their strategies accordingly.
  • Feature Rich: HubSpot Marketing offers a host of features including, email automation, blogging, social media management, analytics, landing pages, and more.
  • Reporting Tools: HubSpot Marketing provides detailed reports for all of its campaigns, making it easy to track progress and adjust strategies.
  • All in One Platform: HubSpot provides all of its marketing functionalities in one, easy-to-navigate platform. This makes it easier for marketers to quickly access, manage, monitor, and optimize campaigns.
  • Integration Capabilities: HubSpot Marketing can easily integrate with a number of other software tools, making it easier for marketers to access data and take action.
  • Customer Support: HubSpot Marketing offers world-class customer support and technical help, ensuring that users have a seamless experience when using the platform.

Klaviyo vs HubSpot Marketing Cons

Klaviyo Cons

  • Inability to track & measure leads and contacts in Klaviyo
  • Limited integrations and lack of API access compared to HubSpot
  • More basic analytics capabilities compared to HubSpot
  • Limited budgeting and ROI capabilities
  • No landing page or website optimization tools
  • Lack of support for multi-language campaigns
  • No built-in multivariable testing tools
  • Cannot place dynamic content in emails or on landing pages
  • No ranking or scoring capabilities

HubSpot Marketing Cons

  • Limited integrations with other software vendors compared to Klaviyo
  • Less automation capabilities compared to Klaviyo
  • Less powerful segmentation capabilities compared to Klaviyo
  • No multi-channel campaigns available, limited to email campaigns with HubSpot Marketing
  • More expensive monthly subscription fees compared to Klaviyo

Klaviyo & HubSpot Marketing Hyperise Integrations

Klaviyo uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Klaviyo makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Klaviyo integration diagram
  • First name
  • Last name

Klaviyo Integration Guide

HubSpot Marketing uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

HubSpot Marketing makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

HubSpot Marketing integration diagram
  • First name
  • Last name
  • Using business Website passed from HubSpot Marketing, Hyperise is able to enrich business logo and website screenshots.
  • Phone
  • Business name
  • Job title
  • City
  • Country

HubSpot Marketing Integration Guide

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Klaviyo and HubSpot Marketing Frequently Asked Questions

Question: What are the benefits of Klaviyo?

Answer: Klaviyo offers many benefits to help businesses accelerate their growth. With Klaviyo, businesses can personalize each customer interaction, track data in real-time, and gain advanced insights into customer behavior and personalize messaging with segmentation and A/B testing.

Question: How can I get started with Klaviyo?

Answer: Getting started with Klaviyo is easy. Simply create an account and connect your ecommerce platform. Then start creating campaigns and messages to your customers by leveraging the data and insights already in Klaviyo.

Question: What kind of support is available for Klaviyo?

Answer: Klaviyo provides extensive support options, including free live chat and email support. They also offer comprehensive documentation and knowledge base support, along with recorded webinar sessions and training materials.

Question: What is HubSpot Marketing?

Answer: HubSpot Marketing is an all-in-one software platform for marketing, sales, and customer service professionals to collaborate, generate new leads, and optimize customer engagement and retention. With HubSpot Marketing, you can create and manage campaigns, track emails, build landing pages and forms, and analyze website activity—all from one place.

Question: How can HubSpot Marketing help my business?

Answer: With the HubSpot Marketing platform, you can easily create and optimize campaigns, generate leads, and build relationships with customers. As your database of contacts grows, HubSpot allows you to segment and automate your marketing efforts to drive effective, personalized experiences with each customer.

Question: Is HubSpot Marketing easy to use?

Answer: Yes! HubSpot Marketing is designed with the user experience in mind. The platform is user-friendly, comprehensive, and includes several pre-made templates and resources to help you get started quickly. HubSpot's Customer Success team is also always available to provide assistance.