Salesforce vs HubSpot Marketing

Hyperise integrates with 100's of sales and marketing tools, many of which are in the CRM category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of Salesforce and HubSpot Marketing. We'll also delve into the details of which offers the best personalization options within CRM, with there respective Hyperise integrations

Salesforce logo


Pricing: Salesforce offers various pricing plans for their products and services, such as Sales Cloud, Service Cloud, Marketing Cloud, and others. Here's a quick summary of the pricing: 1. Sales Cloud: Starting at $25/user/month for the Essentials plan, $75/user/month for the Professional plan, $150/user/month for the Enterprise plan, and $300/user/month for the Unlimited plan. 2.


HubSpot Marketing logo

HubSpot Marketing

Pricing: HubSpot offers a range of pricing plans for its various products. Here is a summary of their pricing: 1. HubSpot CRM: This is a free product, with no limitations on users or contacts. 2. HubSpot Marketing Hub: Pricing starts at $50/month for the Starter plan, $800/month for the Professional plan, and $3,200/month for the Enterprise plan. 3.

Salesforce vs HubSpot Marketing Highlights

Salesforce is primarily a customer relationship management (CRM) platform that focuses on managing and automating sales, marketing, and customer service processes. It offers features such as lead management, opportunity tracking, sales forecasting, and customer data analysis.

HubSpot, on the other hand, is an inbound marketing and sales platform that focuses on attracting, engaging, and delighting customers. It offers features such as content creation, social media management, email marketing, lead capture forms, and marketing automation.

Though both platforms have some overlapping features like lead management and marketing automation, Salesforce is more focused on CRM while HubSpot is more focused on inbound marketing. Ultimately, the choice between the two platforms will depend on the specific needs and goals of the business.

Salesforce vs HubSpot Marketing Pros

Salesforce Pros

  • Sure, here are some pros of Salesforce compared to Hubspot:
  • Stronger sales features and functionality
  • Deeper customization capabilities
  • Greater scalability and flexibility for large enterprises
  • Advanced reporting and data analytics
  • Highly reliable and secure cloud-based platform
  • Advanced automation capabilities
  • Greater integration options with other third-party systems
  • Robust partner ecosystem and community support
  • Stronger support for B2B business models

HubSpot Marketing Pros

  • Here are some pros of HubSpot compared to Salesforce:
  • More affordable: HubSpot is generally less expensive than Salesforce, making it a more budget-friendly option for smaller businesses or those just starting out.
  • All-in-one solution: HubSpot offers a suite of marketing, sales, and customer service tools in one platform, while Salesforce may require additional integrations to achieve the same level of functionality.
  • User-friendly: HubSpot's interface is often regarded as more user-friendly than Salesforce, making it easier for teams to adopt and utilize the software.
  • Built-in SEO tools: HubSpot includes built-in SEO tools, helping businesses optimize their websites and improve their search engine rankings without needing to purchase additional software.
  • Content management: HubSpot provides a content management system (CMS) to easily manage website content, while this is not an included feature in Salesforce.
  • Marketing automation: HubSpot offers powerful marketing automation features that are also more accessible to small business users, while Salesforce may require additional configuration and setup.
  • Strong customer support: HubSpot is known for providing strong customer support and a wide range of educational resources to help users get the most out of their software.

Salesforce vs HubSpot Marketing Cons

Salesforce Cons

  • Salesforce can have a steeper learning curve and may require more training for new users
  • Salesforce can be more expensive, especially for smaller businesses with fewer users
  • The user interface of Salesforce may not be as intuitive or visually appealing as HubSpot
  • Salesforce's customer support may not be as readily available or responsive as HubSpot's
  • Salesforce may have more advanced features that are not necessary for all businesses, making it unnecessarily complex for some users.

HubSpot Marketing Cons

  • Limited customization options in HubSpot compared to Salesforce
  • HubSpot is more suited for small to medium-sized businesses, while Salesforce is designed for larger enterprises
  • Salesforce offers more advanced marketing automation features than HubSpot
  • HubSpot has limited reporting and analytics capabilities compared to Salesforce
  • Salesforce offers better integration with third-party applications than HubSpot
  • HubSpot may have a steeper learning curve for users compared to Salesforce
  • Salesforce has a wider range of products and services, while HubSpot is primarily focused on marketing and sales.

Salesforce & HubSpot Marketing Hyperise Integrations

Salesforce uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Salesforce makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Salesforce integration diagram
  • First name
  • Last name
  • Using business Website passed from Salesforce, Hyperise is able to enrich business logo and website screenshots.
  • Business name
  • City
  • State
  • Country
  • Zip
  • Phone
  • Category

Salesforce Integration Guide

HubSpot Marketing uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

HubSpot Marketing makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

HubSpot Marketing integration diagram
  • First name
  • Last name
  • Using business Website passed from HubSpot Marketing, Hyperise is able to enrich business logo and website screenshots.
  • Phone
  • Business name
  • Job title
  • City
  • Country

HubSpot Marketing Integration Guide

Other Salesforce & HubSpot Marketing CRM platform comparisons

View all Platform Comparisons

Salesforce and HubSpot Marketing Frequently Asked Questions

Question: What is Salesforce?

Answer: Salesforce is a cloud-based customer relationship management (CRM) software platform that helps businesses manage their customer interactions and streamline their sales, marketing, and customer service processes.

Question: How can Salesforce help my business?

Answer: Salesforce can help you manage your customer relationships more effectively, automate your sales and marketing processes, streamline your customer service operations, and gain insights into your customers’ behavior and preferences.

Question: What types of businesses can use Salesforce?

Answer: Salesforce is suitable for businesses of all sizes and industries, from small startups to large enterprises. It’s used by sales teams, marketing teams, customer service teams, and executives across a wide range of industries.

Question: How much does Salesforce cost?

Answer: Salesforce offers a variety of pricing plans to meet the needs of different businesses. Prices start at $25 per user per month for the basic edition and can go up to $300 per user per month for the most advanced edition.

Question: Is Salesforce secure?

Answer: Yes, Salesforce is a very secure platform that uses advanced encryption and security features to protect your data. It’s also compliant with a range of security standards and regulations, such as ISO 27001 and GDPR.

Question: What integrations does Salesforce support?

Answer: Salesforce supports a wide range of integrations with other tools and services, including marketing automation platforms, accounting software, customer service tools, and more. Some popular integrations include MailChimp, HubSpot, QuickBooks, and Zendesk.

Question: Does Salesforce offer support and training?

Answer: Yes, Salesforce offers a range of support and training resources to help you get started with the platform and improve your skills. These include online training modules, webinars, in-person training events, and a comprehensive knowledge base.

Question: What is HubSpot?

Answer: HubSpot is a software platform that consists of a suite of powerful tools for inbound marketing, sales, and customer service. It helps businesses attract, engage, and delight customers by providing them with the resources they need to grow and scale.

Question: What are the pricing plans for HubSpot?

Answer: Hubspot offers four main pricing plans

Question: Starter, Professional, Enterprise, and Free. The Starter plan starts at $50 per month, the Professional plan starts at $800 per month, and the Enterprise plan starts at $3,200 per month. The Free plan offers limited features and is ideal for small businesses.

Answer: What are the features of HubSpot?

Question: Some of the main features of HubSpot include CRM, marketing automation, sales pipeline management, email marketing, social media management, lead management, landing pages, and reporting and analytics.

Answer: Is there a free trial of HubSpot?

Question: Yes, HubSpot offers a free trial of its marketing, sales, and service tools. The free trial lasts for 14 days and does not require a credit card.

Answer: Can HubSpot be integrated with other software applications?

Question: Yes, HubSpot can be integrated with a wide range of third-party software applications, including Salesforce, Shopify, WordPress, and many others.

Answer: Is HubSpot suitable for small businesses?

Question: Yes, HubSpot is an excellent choice for small businesses because it is affordable, easy to use, and highly customizable. Its feature set is also designed to help small businesses attract and retain customers in a highly competitive market.