Salesforce is primarily a customer relationship management (CRM) platform that focuses on managing and automating sales, marketing, and customer service processes. It offers features such as lead management, opportunity tracking, sales forecasting, and customer data analysis.
HubSpot, on the other hand, is an inbound marketing and sales platform that focuses on attracting, engaging, and delighting customers. It offers features such as content creation, social media management, email marketing, lead capture forms, and marketing automation.
Though both platforms have some overlapping features like lead management and marketing automation, Salesforce is more focused on CRM while HubSpot is more focused on inbound marketing. Ultimately, the choice between the two platforms will depend on the specific needs and goals of the business.