HubSpot Marketing vs Flexie

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Marketing Automation category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of HubSpot Marketing and Flexie. We'll also delve into the details of which offers the best personalization options within Marketing Automation, with there respective Hyperise integrations

HubSpot Marketing logo

HubSpot Marketing

Pricing: HubSpot's Marketing Automation platform has four pricing tiers: 1. Free: Includes basic tools such as lead capture forms, email marketing, and ad management. 2. Starter: Starts at $50/month and includes a wider range of features such as marketing automation, A/B testing, and basic reporting. 3. Professional: Starts at $800/month and includes advanced marketing automation, CRM integration, custom reporting, and more. 4.


Flexie logo


Pricing: Flexie offers a flexible pricing plan for its CRM platform, which includes a free plan and three paid plans. The free plan includes basic features and allows up to 100 contacts. The Starter plan costs $14.99 per user per month and includes advanced features and up to 1,000 contacts. The Professional plan costs $29.99 per user per month and includes even more advanced features and up to 5,000 contacts.

HubSpot Marketing vs Flexie Highlights

HubSpot is primarily a marketing automation platform that offers a suite of tools to help businesses with marketing, sales, and customer service. It provides an all-in-one solution for inbound marketing, sales, and customer service. HubSpot can help businesses create and execute marketing campaigns, track website traffic, generate leads, automate email marketing, and manage social media accounts.

Flexie, on the other hand, is primarily a CRM platform that offers a suite of tools to help businesses manage their customer relationships. It provides a complete suite of tools to help businesses understand and manage their customer data, streamline their sales processes, and automate customer interactions. Flexie can help businesses manage their sales pipeline, track customer interactions, automate follow-ups, and manage deals and contracts.

While both HubSpot and Flexie offer tools for marketing and sales, HubSpot focuses more on marketing automation, while Flexie is more focused on CRM. The key difference between the two is that HubSpot is geared towards helping businesses attract and convert leads into customers, while Flexie is more focused on the management of those customer relationships. Ultimately, the choice between HubSpot and Flexie will depend on the specific needs and objectives of each business.

HubSpot Marketing vs Flexie Pros

HubSpot Marketing Pros

  • HubSpot is specifically designed for marketing automation, boasting a wide range of features and tools geared towards lead generation and nurturing.
  • HubSpot has a user-friendly interface that's easy to navigate, making it a popular choice for businesses of all sizes and experience levels.
  • HubSpot offers robust analytics and reporting tools, helping businesses track the success of their marketing efforts and make data-driven decisions.
  • HubSpot integrates with a large number of other software platforms, allowing businesses to streamline their entire marketing and sales process.
  • HubSpot provides extensive resources and support, including comprehensive training and an active community, making it easy for businesses to get started and get the most out of the platform.
  • In comparison, Flexie is primarily a CRM platform with fewer marketing automation features, making it a better fit for businesses looking specifically for a CRM solution.
  • Overall, HubSpot is the better choice for businesses looking for a comprehensive marketing automation platform with a user-friendly interface, robust analytics, and extensive support.

Flexie Pros

  • Here are some pros of Flexie over Hubspot as a CRM platform:
  • Flexie offers flexible and customizable automation, making it highly adaptable to unique business needs, whereas Hubspot offers automation mostly geared towards marketing workflows
  • Flexie provides a more cost-effective solution compared to Hubspot, especially for small businesses or teams with limited budgets
  • Flexie offers greater control over data and information, including the ability to import data from different sources, whereas data management is limited in Hubspot
  • Flexie offers a visual workflow editor, which visually represents key processes and provides a graphic flow of data and workflows within the system, whereas Hubspot does not offer such a feature
  • Flexie allows users to create complex lead nurturing campaigns with the ability to send targeted follow-up emails or SMS messages based on lead behavior, whereas Hubspot lacks this feature
  • Flexie provides comprehensive tracking features that allow users to have a full understanding of their sales team's performance, whereas Hubspot offers limited tracking features for sales.
  • Flexie integrates with most popular third-party software, including email marketing and social media automation tools, making it more flexible compared to Hubspot, which has limited integrations.

HubSpot Marketing vs Flexie Cons

HubSpot Marketing Cons

  • Hubspot is primarily a marketing automation platform, while Flexie is a CRM platform. This means that Hubspot may not be as effective at managing customer relationships as Flexie.
  • Hubspot's pricing is generally higher than Flexie's, which may make it less accessible for small businesses or startups with limited budgets.
  • Hubspot's user interface may be overwhelming or confusing for some users, especially those who are not familiar with marketing automation tools.
  • Hubspot's customer support options are limited compared to Flexie's. For example, Hubspot only offers email and phone support, while Flexie offers live chat, video tutorials, and a knowledge base.
  • Hubspot's reporting functionality may not be as robust as Flexie's, which could be a drawback for businesses that need detailed insights into their sales and marketing performance.

Flexie Cons

  • Flexie has a steeper learning curve and may require more training and support compared to HubSpot.
  • Flexie's pricing structure is less straightforward and can be more expensive when compared to HubSpot.
  • Flexies reporting and analytics features are less robust and may not provide the desired depth of analysis.
  • Flexie has limited integrations with third-party applications, which can hinder workflow automation compared to HubSpot's vast integration options.
  • Flexie may not be as suitable for businesses with a heavier focus on marketing and inbound lead generation, as HubSpot is designed specifically for those purposes.

HubSpot Marketing & Flexie Hyperise Integrations

HubSpot Marketing uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

HubSpot Marketing makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

HubSpot Marketing integration diagram
  • First name
  • Last name
  • Using business Website passed from HubSpot Marketing, Hyperise is able to enrich business logo and website screenshots.
  • Phone
  • Business name
  • Job title
  • City
  • Country

HubSpot Marketing Integration Guide

Flexie uses the Image embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Flexie makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Flexie integration diagram
  • First name
  • Last name
  • Phone
  • Business name
  • City
  • Country

Flexie Integration Guide

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HubSpot Marketing and Flexie Frequently Asked Questions

Question: What is HubSpot?

Answer: HubSpot is an all-in-one inbound marketing, sales, and customer service platform that helps businesses attract, engage, and delight customers.

Question: What features does HubSpot offer?

Answer: HubSpot offers a wide range of features, including email marketing, lead generation, lead scoring, CRM, sales automation, analytics, social media management, and more.

Question: How much does HubSpot cost?

Answer: HubSpot offers a range of pricing and plans, starting with a free version and going up to enterprise-level plans. The cost depends on the features and level of support you need.

Question: Does HubSpot integrate with other platforms?

Answer: Yes, HubSpot integrates with a wide range of other platforms, including Salesforce, WordPress, Stripe, Zoom, and more.

Question: Can I use HubSpot for B2B and B2C marketing?

Answer: Yes, HubSpot is used by both B2B and B2C businesses for marketing, sales, and customer service purposes.

Question: Does HubSpot provide training and support?

Answer: Yes, HubSpot provides extensive training and support resources, including webinars, video tutorials, a knowledge base, and 24/7 customer support.

Question: Is HubSpot easy to use?

Answer: HubSpot is designed to be user-friendly and intuitive, with a drag-and-drop interface and customizable templates. However, some features may require more advanced technical knowledge.

Question: What is Flexie CRM?

Answer: Flexie is a customizable customer relationship management (CRM) platform that helps businesses manage their customer relationships by automating processes, capturing leads, and executing campaigns.

Question: Can I customize Flexie CRM to fit my business needs?

Answer: Yes, Flexie CRM is highly customizable. You can create custom fields, modules, and workflows to fit your business needs.

Question: Does Flexie CRM integrate with other software?

Answer: Yes, Flexie CRM integrates with a range of software applications including Zapier, Mailchimp, Trello, and Slack.

Question: What pricing plans are offered by Flexie CRM?

Answer: Flexie CRM offers a range of pricing plans starting from $15 per month per user. Higher pricing plans include more advanced features such as API access, advanced customization, and workflows.

Question: Is there a free trial of Flexie CRM?

Answer: Yes, Flexie CRM offers a 14-day free trial for users to test out the platform before committing to a paid plan.

Question: Does Flexie CRM offer customer support?

Answer: Yes, Flexie CRM provides customer support through email, phone, and live chat. There is also an extensive knowledge base available online.

Question: Is Flexie CRM GDPR compliant?

Answer: Yes, Flexie CRM is fully GDPR compliant, with built-in features to help businesses comply with GDPR regulations.

Question: How does Flexie CRM handle data security?

Answer: Flexie CRM takes data security seriously and has implemented various security measures to protect customer data, including secure data centers, encrypted data transmission, and regular security audits.

Question: What languages does Flexie CRM support?

Answer: Flexie CRM supports multiple languages, including English, Spanish, French, Italian, German, Portuguese, Dutch, and Romanian.

Question: What is Flexie?

Answer: Flexie CRM software is a product for any size business that offers Workflow Automation tools, enterprise-level support and custom tool customization. Flexie helps streamline your workflow with all the essential features needed to succeed in this competitive market.

Question: How do I add a new user?

Answer: A user is someone who may have a certain level of access to the CRM. You decide the access level each user will have to the CRM and within your company, employees might hold different roles like sales reps or support technicians. By creating a new account for every role you not only delegate tasks but also define how much they are able to see in Flexie’s system. So now we’ll get back into explaining how you can add these users below! Note that this process only works if an admin does it first so as long as there isn’t anything wrong with our employee records then go ahead and follow these steps: First, navigate to Settings at the upper-right corner of the screen and on the drop down menu click Users. Once you’ve clicked User, enter your first name followed by last name. Next set their permission level: are they an admin with full access? Or do they need limited information such as agent status which allows them to log into Flexie CRM but without some administrative privileges? Enter all important details for this user including role within company/group affiliation, phone number(obligatory) username, email address and password when prompted.

Question: How do I create a new group?

Answer: First, go to Settings at the upper-right corner of the page and on the drop-down menu click Groups. Navigate to the top right corner of screen and click New. Write a creative name for your new group you want to create; fill in who will be part of this list (you can add as many users), write an engaging description with details about what people do within it, then hit Save & Close or Apply. The name is required because when we search for groups by scratching our chin trying really hard not to look bored while scrolling down endless options until finally landing on one - if there’s no catchy name I’m going back up looking saves precious time that.

Question: How do I convert a lead into a contact?

Answer: Now, what is the difference between a lead and a contact? A lead is someone you’ve attracted with your marketing campaigns or other means. On the other hand, an existing customer who has already purchased from you would be considered as a contact. Converting leads into contacts helps to build up your company’s reputation in that way too! Lead conversion process can help promote better quality of products for customers by building their trust because they are likely satisfied if they have bought something before. You can convert your leads into contacts and even add a company to the form. To get started, navigate over to the Leads menu option. Once you have selected the lead you want to map over, Contacts fields that match up with what is on this screen will be automatically mapped for an easy import process. If there are any fields left un-mapped or new ones created during import--no worries! You still have time to manually change those before we save it all by clicking Save button at bottom right corner of the page.

Question: How do I import leads, contacts, companies and deals?

Answer: Importing huge volumes of data from external resources to your CRM is one of the best ways to ensure that sales, marketing and other work processes go as smoothly as possible. You can import data stored in databases, spreadsheets or any systems you are using into Flexie with ease so that all relevant information could be available at once for easy access! You first need complete files before importing them because only then will they reflect a true representation. Import now by following these guidelines - make sure the file size doesn’t exceed 50MB, and that it has columns separated by comma delimiters. To import leads, simply go to the Leads page in the top right corner and click Import. Choose a file to upload from your computer or another third-party system (e.g. Dropbox) by clicking on ‘Upload’. You’ll need to make sure that you’re mapping column names correctly as some fields are used for Flexie CRM’s internal purposes like auto-numbering lead records with unique IDs during imports. You can distribute over a specific user and then choose whether to run manual workflows so they don’t have any duplicates after importing new leads!

Question: Can I share a record with another user?

Answer: Flexie CRM is a great way to share information with other users. You can also send emails from the mailbox of another user and see any incoming messages they may have received! You can use Flexie CRM to keep your records close at hand, but still give them out when necessary. Let’s say you want to share a lead with a user or group of users. Here you see all the details related to the deal, and next go ahead in clicking on the Actions button - here is where one can choose between sharing it with an individual person as well as choosing among groups of people who have certain permissions. Now say that we wanted this very moment for instance, just now right at this point-in-time not only by yourself but also together simultaneously with others who enjoy what they do professionally—to be able think about how exciting and worthwhile life would feel if our deals were shared too! Lastly, click Save - and you’ve just shared your deal!