HubSpot Marketing vs Intercom

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Marketing Automation category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of HubSpot Marketing and Intercom. We'll also delve into the details of which offers the best personalization options within Marketing Automation, with there respective Hyperise integrations

HubSpot Marketing logo

HubSpot Marketing

Pricing: HubSpot offers a range of pricing options for its Marketing Automation platform, depending on the features and level of support required. The pricing starts at $50 per month for their Starter package, which is designed for small businesses with basic marketing needs. The Professional package is priced at $890 per month and offers more advanced marketing tools like marketing automation, contact management, and analytics. The Enterprise package starts at $3,200 per month and includes custom dashboards, custom reporting, and advanced marketing automation.


Intercom logo


Pricing: Intercom offers a range of pricing plans, depending on your needs. The Starter plan starts at $53/month for up to 400 contacts. The Premium plan starts at $153/month for up to 2,000 contacts. The Pro plan starts at $303/month for up to 10,000 contacts. The Enterprise plan is tailored for larger companies and starts at $7,000/month for up to 50,000 contacts.


HubSpot Marketing vs Intercom Highlights

Hubspot is primarily a marketing automation platform that helps businesses attract, engage, and delight customers by offering features like email marketing, lead management, social media management, and analytics. On the other hand, Intercom is a customer relationship management (CRM) platform that helps businesses manage their customer interactions across various channels like email, live chat, and social media.

While both platforms offer some similar features like messaging and chat functionality, their primary focus on different aspects of customer engagement. Hubspot mainly focuses on the top of the funnel activities like generating leads, nurturing prospect, and converting them into customers. In contrast, Intercom focuses on the middle and bottom of the funnel activities like managing customer interactions, providing support, and facilitating transactions.

Overall, Hubspot is more suitable for businesses that aim to increase their online presence and generate leads, while Intercom is more appropriate for businesses that focus on building long-term, high-quality customer relationships. It's essential to choose a platform that caters to your specific business requirements and goals.

HubSpot Marketing vs Intercom Pros

HubSpot Marketing Pros

  • HubSpot has a comprehensive suite of inbound marketing tools and CRM functionality in one platform.
  • HubSpot offers advanced marketing automation features, such as lead capture, lead nurturing, email marketing, and lead scoring.
  • HubSpot provides website analytics and personalized website content based on visitor behavior.
  • HubSpot supports a range of integrations, including Salesforce, Shopify, Zapier, and many more.
  • HubSpot offers an intuitive drag-and-drop visual campaign builder that simplifies marketing automation.
  • HubSpot offers a free CRM for managing customer interactions and sales pipelines, making it an ideal choice for small businesses.
  • HubSpot offers extensive templates and customizable forms/landing pages that can be designed and implemented without coding skills.
  • HubSpot offers a dedicated mobile app that makes it easier to stay on top of marketing campaigns, sales pipelines, and customer support on the go.

Intercom Pros

  • Intercom provides real-time communication tools such as chatbots and live chat, which can greatly improve customer engagement and support.
  • Intercom allows for personalized messaging and customer segmentation, making it easier to target specific audiences with relevant content and offers.
  • Intercom offers a unified inbox, which consolidates all customer messages and inquiries across multiple platforms (e.g. social media, email, chat) in one place.
  • Intercom allows for easy integration with other tools such as Salesforce, Slack, and Trello, making it a versatile solution for businesses with multiple workflows and applications.
  • Intercom has a user-friendly interface and is easy to navigate and use, even for those without technical expertise.
  • Intercom's pricing is based on the number of active customers, making it more affordable for smaller businesses compared to Hubspot's fixed pricing tiers.

HubSpot Marketing vs Intercom Cons

HubSpot Marketing Cons

  • HubSpot's pricing can be more expensive compared to Intercom
  • HubSpot's user interface can be overwhelming to some users, especially for those who are just starting with marketing automation
  • HubSpot's reporting and analytics features may not be as advanced as Intercom's
  • HubSpot's customer support can be slow at times, especially during peak seasons
  • HubSpot may not be the best option for businesses that require more advanced CRM capabilities, as it is more focused on marketing automation

Intercom Cons

  • Intercom is primarily focused on customer support and communication, whereas Hubspot has a wider range of marketing automation features
  • Intercom does not have a built-in CRM system, whereas Hubspot includes both marketing automation and CRM functionality in one platform
  • Intercom may not be suitable for businesses with high email marketing needs, as it lacks the email marketing automation capabilities included in Hubspot
  • Intercom has a steeper learning curve than Hubspot, as it requires users to understand its unique messaging and communication system
  • Intercom can be more expensive than Hubspot for businesses that require additional features beyond its basic package.

HubSpot Marketing & Intercom Hyperise Integrations

HubSpot Marketing uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

HubSpot Marketing makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

HubSpot Marketing integration diagram
  • First name
  • Last name
  • Using business Website passed from HubSpot Marketing, Hyperise is able to enrich business logo and website screenshots.
  • Phone
  • Business name
  • Job title
  • City
  • Country

HubSpot Marketing Integration Guide

Intercom uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Intercom makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Intercom integration diagram
  • First name
  • Last name
  • Business name
  • Using business Website passed from Intercom, Hyperise is able to enrich business logo and website screenshots.

Intercom Integration Guide

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HubSpot Marketing and Intercom Frequently Asked Questions

Question: What is HubSpot?

Answer: HubSpot is a marketing, sales, and service software platform that helps businesses attract, engage, and delight customers through inbound marketing, sales, and customer service.

Question: What are the core features of HubSpot?

Answer: HubSpot's core features include Marketing Hub, Sales Hub, Service Hub, and CMS Hub. Marketing Hub provides tools for inbound marketing, Sales Hub helps manage sales pipeline, Service Hub allows for customer or client support and CMS Hub help create, manage a website.

Question: Does HubSpot offer a free trial?

Answer: Yes, HubSpot offers a 14-day free trial for all of its products.

Question: How does HubSpot integrate with other tools?

Answer: HubSpot integrates with hundreds of tools through its API and Integration Marketplace. You can also use Zapier to connect HubSpot and many other tools.

Question: Is HubSpot suitable for small businesses?

Answer: Yes, HubSpot is well-suited for small businesses as it offers a range of pricing plans and has features that are specifically designed for small businesses.

Question: How much does HubSpot cost?

Answer: HubSpot pricing varies depending on which package you choose. Its pricing starts at $50 per month and goes up to $3200 per month for larger businesses.

Question: Does HubSpot provide customer support?

Answer: Yes, HubSpot provides customer support through phone, email, and live chat. They also have a knowledge base and community forum where users can ask questions and get answers from other users.

Question: What is Intercom?

Answer: Intercom is a customer communication platform that enables businesses to communicate with their customers via chat, email, and other channels.

Question: Who is Intercom for?

Answer: Intercom is for businesses of all sizes that want to better engage and communicate with their customers. It is particularly useful for businesses that want to provide personalized, real-time support to their customers.

Question: What are the key features of Intercom?

Answer: Intercom's key features include real-time chat, email marketing, user segmentation, customer relationship management, help center, and integrations with other business tools.

Question: How easy is it to implement Intercom?

Answer: Intercom can be easily implemented with minimal technical knowledge. The platform offers a variety of plugins and integrations that make it easy to connect with other business tools.

Question: How much does it cost to use Intercom?

Answer: Intercom offers a variety of pricing plans based on the size and needs of your business. Pricing starts at $39 per month.

Question: Is Intercom secure?

Answer: Yes, Intercom takes security seriously and has implemented measures to protect customer data. The platform is GDPR and CCPA compliant.

Question: Does Intercom offer customer support?

Answer: Yes, Intercom offers comprehensive customer support via email, chat, and phone. They also have an extensive help center and community forum for users.