Zoho is a suite of software products and services that provide cloud-based applications for business processes such as accounting, marketing, customer relationship management (CRM), inventory management and more. It helps businesses to keep track of the various tasks and interactions related to each product, as well as manage finances and automate various tasks. Zoho is also used for project management and task tracking. Hubspot, on the other hand, is an all-in-one sales and marketing platform for small and mid-sized businesses. It allows companies to create website content and track lead generation, manage contacts, analyze customer behavior and engage in email marketing. Hubspot also provides tools such as marketing automation, customer service and analytics, allowing users to create custom workflows and measure the success of their campaigns. In short, while Zoho is better suited for those looking for an all-in-one suite of software products, Hubspot is best for smaller businesses who are focused on streamlining their sales and marketing processes.