Dashly vs Marketo

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Marketing Automation category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of Dashly and Marketo. We'll also delve into the details of which offers the best personalization options within Marketing Automation, with there respective Hyperise integrations

Dashly logo


Pricing: Dashly pricing is determined by the number of contacts you have in your database. They offer various packages to meet the needs of businesses of all sizes. Prices range from $49/month for up to 1000 contacts to $449/month for up to 30,000 contacts. Custom pricing is also available for larger databases.


Marketo logo


Pricing: Marketo pricing can range from $895 to $3,295 per month. Specific pricing depends on the plan and features required for your business. Additional fees may apply for certain features or functionality.

Dashly vs Marketo Highlights

Dashly is a marketing automation software designed to help businesses streamline and automate their campaigns, personalize interactions, and drive conversions and revenue. Compared to Marketo, Dashly offers a much easier to use platform with a simpler user interface, automated segmentation and triggering capabilities, more advanced analytics, and integrated A/B testing. Additionally, Dashly offers key features that are not available in Marketo such as their automation studio, which is capable of creating complex, multi-step automation campaigns, and their 1-click conversion funnels which help businesses create complete campaigns quickly and easily. Dashly also offers plenty of integrations to internal and third-party services, making it easier for businesses to optimize their campaigns for any platform and reach their desired audiences.

Dashly vs Marketo Pros

Dashly Pros

  • More flexibility when it comes to automation and campaigns Dashly allows you to adjust campaigns as needed and makes it easy to create personalization and segmentation scenarios
  • Lower overall costs Dashly offers lower cost plans that still offer powerful features such as A/B testing and detailed analytics
  • User-friendly Dashly has easy to use interfaces that allow for easy navigation and user-friendly settings for those who are new to digital marketing
  • Comprehensive reporting and analytics Dashly provides customizable and interactive reports that allow you to measure and track your campaign results more effectively
  • Easier integration Dashly makes it easier to integrate various products and services such as Mailchimp, Salesforce, and Zapier for a streamlined digital marketing process.

Marketo Pros

  • Pro #1: Marketo provides a powerful and sophisticated marketing automation platform that offers extensive features to help you effectively nurture and qualify leads.
  • Pro #2: Marketo integrates seamlessly with Salesforce, allowing you to create detailed customer profiles and campaigns.
  • Pro #3: Marketos advanced analytics capabilities can provide insights into customer behavior, enabling you to develop more effective marketing strategies.
  • Pro #4: Marketos marketing automation platform can improve lead scoring and routing, helping you focus resources on the most promising leads.
  • Pro #5: Marketo has a built-in CRM system, so you dont have to manually enter information into a separate system.
  • Pro #6: Marketo offers numerous customization options that allow you to create campaigns tailored to your specific needs.

Dashly vs Marketo Cons

Dashly Cons

  • Dashly does not provide as many customization options as Marketo
  • Dashly does not provide advanced analytics and reporting capabilities as much as Marketo
  • Dashly does not integrate with as many third-party applications as Marketo
  • Dashly is a more limited platform, meaning its not suitable for all types of marketing activities
  • Dashly requires manual email creation for all emails sent, which is more time consuming than using templates in Marketo

Marketo Cons

  • Marketo is more expensive than Dashly, with higher base costs and an additional cost for each additional user
  • Marketo has intrusive design elements, such as pop-ups, that can make navigating the platform confusing
  • Marketo is less customizable compared to Dashly, with limited ability to adjust the platform to fit your business needs
  • Marketos customer service is difficult to reach and slow to respond
  • Marketo has fewer data integration options than Dashly and requires manual updates to be made in order to sync data from outside sources
  • Marketo doesnt have an intuitive analytics engine like the one included in Dashly, making it difficult to measure performance of campaigns
  • Marketo has an outdated user interface that can be difficult to use for new customers

Dashly & Marketo Hyperise Integrations

Dashly uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Dashly makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Dashly integration diagram
  • First name
  • Phone

Dashly Integration Guide

Marketo uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Marketo makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Marketo integration diagram
  • First name
  • Last name
  • Using business Website passed from Marketo, Hyperise is able to enrich business logo and website screenshots.
  • Business name
  • Job title

Marketo Integration Guide

Other Dashly & Marketo Marketing Automation platform comparisons

Dashly and Marketo Frequently Asked Questions

Question: What is Dashly?

Answer: Dashly is an all-in-one customer engagement platform that helps businesses increase traffic, increase engagement, reduce churn, and ultimately grow sales. Dashly provides a suite of tools such as chatbots, push notifications, email marketing, marketing automation, and more, to help businesses automate their customer engagement processes to get the most out of their customer base.

Question: How does Dashly make customer engagement easier?

Answer: Dashly makes customer engagement easier by providing a suite of tools that can be used to automate different elements of customer engagement. Dashly’s chatbots are great for quickly engaging customers and quickly responding to inquiries. Push notifications can be used to notify customers of promotions or new products. Email marketing tools can be used to target customers with relevant promotions or messages. And marketing automation can help streamline processes, such as onboarding, to make customer engagement smoother.

Question: Is Dashly secure?

Answer: Yes, Dashly is a secure and reliable platform. All customer data and communication are encrypted and stored securely in the cloud. Dashly takes extensive measures to ensure the security of customer data.

Dashly vs Marketo

Question: What is Dashly?

Answer: Dashly makes it easier for businesses to engage with visitors on their websites and mobile apps. They offer live chat, call scheduling, video conferencing and more. The Dashly team has put together a comprehensive list of features including proactive messaging bots which will pop up if an agent is unavailable when someone needs help; this way they’ll never miss another opportunity again! With lead generation tools like email marketing qualified leads are collected automatically by eCRM software before being segmented into specific categories where business owners have full control over how messages should be sent at what time.

Question: How does segmentation help?

Answer: Different people visit your website for different reasons, so you’ll need to reach them in an effective way. Segmentation helps make this possible because it lets you identify and target any group of leads based on their events or properties. To get started with segmenting your visitors go into the ‘Visitors’ section of Dashly’s Lead database (left sidebar). There are several default segments there that should suit a lot of needs like ‘Has Name’ or ‘Has Email’. Click on those labels to see all contacts who match these filters!

Question: How can I import users to Dashly?

Answer: There are two ways of importing your lead database to Dashly: via the Dashly interface or via Rest API. Before you import any data, please make sure that these two things have been done by following our step-by-step guide. 1. Check your unique visitors quota on the ‘Subscription’ tab in order to ensure that imported users don’t exceed it - they will be counted towards this number! 2. Prevalidate all email addresses before uploading them with a tool such as Email Address Validation Toolkit.

Question: Can I export data from Dashly?

Answer: It’s time to export your leads! Select the lead segment you would like exported and then click Export Leads. After clicking, Dashly will send an email with a .csv attachment that contains all of the selected files in it. You can find this file under notifications or in your email inbox.

Question: What can I use my own user card for and where do I find it??

Answer: Did you know that your user card can come in handy for setting up data collection, triggered messages and email campaigns? To find it the easiest way is to send a chat message to our Dashly Chat widget. Your conversation will appear on the Conversations section of your website so you can easily locate your user card there too if you’re online at this time. You’ll be able to use your location or Session started event properties as identifiers!

Question: What is an event?

Answer: Lead events allow you to create an analytics, marketing and lead segmentation. These are actions done by leads on your website or in your product that can be recorded so you know how many of them have been completed for future reference. By default Dashly has 4 basic lead events: page visited; scrolling to the bottom of the page; clicked on the element; input field filled with data. You will find any number of additional custom generated actions at a later point when using this system such as item viewed, started checkout process, left intent not matched etc., which means it’s never too late! All these event types can be configured via Dashly - they’re fun yet simple enough even for beginners.

Question: How can I create an event?

Answer: You can create an event in different ways. You can configure basic events (page visited, scrolled to the bottom, clicked on a product) via Tracking master without any involvement of programmers. To plug-in modules Dashly has several for online shops which will collect these types of data automatically after setting it up correctly and that too with no help from developers or IT teams involved! Via API is the most flexible way but requires developer’s assistance. JS comes as a good option since you don’t need to get anyone’s permission before using its many features like flexibility yet still not requiring programming skills; however one disadvantage being your website needs some technical knowhow if used this method

Question: What is Marketo?

Answer: Marketo is an automated marketing platform that enables you to quickly identify prospects, create personalised campaigns, and measure the results of your marketing efforts in real time.

Question: What type of businesses use Marketo?

Answer: Marketo is used by a wide range of businesses, from small and medium-sized businesses to large multi-national corporations. Marketo can help with any type of marketing effort such as email campaigns, social media marketing, lead management, and more.

Question: What is the cost of Marketo?

Answer: The price of Marketo varies based on the plan that you choose and the features and services you need. Generally, a basic plan starts at $895 per month.

Question: Is Marketo easy to use?

Answer: Yes! Marketo is designed to be easy to use, so anyone with basic marketing knowledge can get up and running quickly. It offers comprehensive, step-by-step instructions, training videos and live customer support, so you can start using it right away.

Question: Does Marketo integrate with other software?

Answer: Yes, Marketo integrates with a range of other software, including Salesforce and Microsoft Dynamics. This allows you to streamline your marketing processes and get more out of your existing investments.