Marketo vs Flexie

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Marketing Automation category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of Marketo and Flexie. We'll also delve into the details of which offers the best personalization options within Marketing Automation, with there respective Hyperise integrations

Marketo logo


Pricing: Marketo offers several pricing plans depending on the features and functionalities needed by the user. Here are the most common plans: - Basic: This plan starts at $1,000 per month and includes email marketing, lead management, and basic reporting. - Pro: This plan starts at $2,000 per month and includes all the features in the Basic plan plus advanced lead scoring, nurturing, and analytics.


Flexie logo


Pricing: Flexie offers three pricing plans: 1. Starter: This plan costs $10 per user per month and includes features such as automation workflows, email campaigns, contact management, and 5,000 emails per month. 2. Growth: This plan costs $25 per user per month and includes everything in the Starter plan, plus additional features such as reporting and analytics, SMS campaigns, and 25,000 emails per month. 3.

Marketo vs Flexie Highlights

Marketo and Flexie are both marketing automation platforms with some similarities but also some key differences.

Marketo is a widely used platform that offers a range of marketing automation tools, including lead generation, email marketing, analytics, and customer engagement. It is known for its robust features, integrations with a variety of third-party platforms, and scalability for businesses of all sizes.

Flexie, on the other hand, is a newer marketing automation platform that is designed specifically for smaller businesses and startups. It offers features such as lead management, email marketing, and CRM, as well as a visual workflow builder and API integrations.

One key difference between the two platforms is their target audience. Marketo is geared towards larger companies with complex marketing needs, while Flexie is more suited for smaller businesses with simpler marketing strategies.

In terms of pricing, Flexie offers more affordable plans and a flexible pricing model based on the number of contacts in a user's database. Marketo, on the other hand, has a more traditional pricing model with tiered plans based on the number of features and users needed.

Ultimately, the choice between Marketo and Flexie will depend on a company's size, budget, and specific marketing needs.

Marketo vs Flexie Pros

Marketo Pros

  • Pros of Marketo compared to Flexie:
  • Marketo offers a more robust set of features for marketing automation
  • Marketo has better integration with other marketing tools and platforms
  • Marketo has a larger and more active user community, providing more resources and support
  • Marketo offers more advanced reporting and analytics capabilities
  • Marketo has better lead management and scoring capabilities
  • Marketo offers more customization options for email and landing page templates.

Flexie Pros

  • Flexie offers more affordable pricing plans compared to Marketo, making it a more cost-effective choice.
  • Flexie is more user-friendly and intuitive, with a simpler interface and easier navigation.
  • Flexie offers a customizable and flexible workflow builder, allowing users to tailor workflows to their specific needs.
  • Flexie offers more customized reporting options, allowing users to create reports based on specific criteria and metrics.
  • Flexie offers a CRM and lead management system that is more robust and can handle more complex workflows and processes.
  • Flexie offers integrations with a wider range of third-party apps and platforms compared to Marketo.
  • Flexie offers better customer support and more responsive technical support.

Marketo vs Flexie Cons

Marketo Cons

  • Lack of customizable features relative to Flexie
  • No support for third-party tools such as Salesforce
  • Lack of features for complex marketing automation workflows
  • Limited capabilities for tracking contacts interactions
  • Easier to find unexpected errors with Flexie
  • Costlier than Flexie when looking for an all-in-one marketing automation platform

Flexie Cons

  • Flexie has limited integrations compared to Marketo which integrates with multiple third-party applications.
  • Flexie offers fewer features and functionalities compared to Marketo which is a more robust platform.
  • Flexie lacks a built-in analytics and reporting feature to measure the effectiveness of marketing campaigns.
  • Flexie's support documentation and tutorials are limited compared to Marketo's extensive knowledge base and user community.
  • Flexie does not offer a free or trial version to try the platform before investing.
  • Flexie's pricing structure can be confusing and may not be a good fit for small or medium-sized businesses.

Marketo & Flexie Hyperise Integrations

Marketo uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Marketo makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Marketo integration diagram
  • First name
  • Last name
  • Using business Website passed from Marketo, Hyperise is able to enrich business logo and website screenshots.
  • Business name
  • Job title

Marketo Integration Guide

Flexie uses the Image embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Flexie makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Flexie integration diagram
  • First name
  • Last name
  • Phone
  • Business name
  • City
  • Country

Flexie Integration Guide

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Marketo and Flexie Frequently Asked Questions

Question: What is Marketo?

Answer: Marketo is a marketing automation platform that helps businesses engage with their customers and prospects through email, social media, and other digital channels. It provides a wide range of features, including lead management, email marketing, landing pages and web forms, social media marketing, and analytics.

Question: How does Marketo help businesses?

Answer: Marketo helps businesses streamline their marketing processes and automate their campaigns, allowing them to reach their target audience more effectively and efficiently. It helps businesses achieve their marketing goals, such as lead generation, lead nurturing, customer retention, and brand awareness.

Question: What integrations does Marketo support?

Answer: Marketo supports integrations with a wide range of third-party applications, including Salesforce, Microsoft Dynamics, Zapier, Google Analytics, and many others. These integrations allow businesses to expand their marketing capabilities and maximize the value of their marketing data.

Question: How much does Marketo cost?

Answer: Marketo offers a range of pricing plans, starting from $895 per month for the basic plan. The cost varies depending on the number of contacts, the features included, and the level of support required.

Question: What support options does Marketo provide?

Answer: Marketo provides several support options for its customers, including online documentation, a community forum, phone and email support, and access to a dedicated customer success manager for enterprise-level customers.

Question: What is Flexie?

Answer: Flexie is a cloud-based flexible workspace management platform designed to streamline workspace operations and automate tasks related to booking, billing, payments, and reporting.

Question: What are the core features of Flexie?

Answer: The core features of Flexie include workspace management, booking management, billing and payments processing, CRM integration, calendar integration, reporting and analytics, and mobile accessibility.

Question: Can I customize my workspace configurations using Flexie?

Answer: Yes, Flexie allows you to create and manage workspace configurations based on your specific needs and preferences, including the design, layout, and amenities of each workspace.

Question: Can I track and manage my bookings online using Flexie?

Answer: Yes, Flexie allows you to manage your bookings through an online portal, including booking reservations, scheduling, and cancellations.

Question: Does Flexie integrate with third-party systems?

Answer: Yes, Flexie integrates with third-party systems such as CRM, calendar, accounting, and payment gateway platforms to streamline workspace management operations.

Question: What are the benefits of using Flexie for workspace management?

Answer: The benefits of using Flexie for workspace management include improved efficiency and productivity, enhanced customer experience, streamlined billing and payments processing, seamless integration with existing systems, and real-time reporting and analytics for insights and decision-making.

Question: What is Flexie?

Answer: Flexie CRM software is a product for any size business that offers Workflow Automation tools, enterprise-level support and custom tool customization. Flexie helps streamline your workflow with all the essential features needed to succeed in this competitive market.

Question: How do I add a new user?

Answer: A user is someone who may have a certain level of access to the CRM. You decide the access level each user will have to the CRM and within your company, employees might hold different roles like sales reps or support technicians. By creating a new account for every role you not only delegate tasks but also define how much they are able to see in Flexie’s system. So now we’ll get back into explaining how you can add these users below! Note that this process only works if an admin does it first so as long as there isn’t anything wrong with our employee records then go ahead and follow these steps: First, navigate to Settings at the upper-right corner of the screen and on the drop down menu click Users. Once you’ve clicked User, enter your first name followed by last name. Next set their permission level: are they an admin with full access? Or do they need limited information such as agent status which allows them to log into Flexie CRM but without some administrative privileges? Enter all important details for this user including role within company/group affiliation, phone number(obligatory) username, email address and password when prompted.

Question: How do I create a new group?

Answer: First, go to Settings at the upper-right corner of the page and on the drop-down menu click Groups. Navigate to the top right corner of screen and click New. Write a creative name for your new group you want to create; fill in who will be part of this list (you can add as many users), write an engaging description with details about what people do within it, then hit Save & Close or Apply. The name is required because when we search for groups by scratching our chin trying really hard not to look bored while scrolling down endless options until finally landing on one - if there’s no catchy name I’m going back up looking saves precious time that.

Question: How do I convert a lead into a contact?

Answer: Now, what is the difference between a lead and a contact? A lead is someone you’ve attracted with your marketing campaigns or other means. On the other hand, an existing customer who has already purchased from you would be considered as a contact. Converting leads into contacts helps to build up your company’s reputation in that way too! Lead conversion process can help promote better quality of products for customers by building their trust because they are likely satisfied if they have bought something before. You can convert your leads into contacts and even add a company to the form. To get started, navigate over to the Leads menu option. Once you have selected the lead you want to map over, Contacts fields that match up with what is on this screen will be automatically mapped for an easy import process. If there are any fields left un-mapped or new ones created during import--no worries! You still have time to manually change those before we save it all by clicking Save button at bottom right corner of the page.

Question: How do I import leads, contacts, companies and deals?

Answer: Importing huge volumes of data from external resources to your CRM is one of the best ways to ensure that sales, marketing and other work processes go as smoothly as possible. You can import data stored in databases, spreadsheets or any systems you are using into Flexie with ease so that all relevant information could be available at once for easy access! You first need complete files before importing them because only then will they reflect a true representation. Import now by following these guidelines - make sure the file size doesn’t exceed 50MB, and that it has columns separated by comma delimiters. To import leads, simply go to the Leads page in the top right corner and click Import. Choose a file to upload from your computer or another third-party system (e.g. Dropbox) by clicking on ‘Upload’. You’ll need to make sure that you’re mapping column names correctly as some fields are used for Flexie CRM’s internal purposes like auto-numbering lead records with unique IDs during imports. You can distribute over a specific user and then choose whether to run manual workflows so they don’t have any duplicates after importing new leads!

Question: Can I share a record with another user?

Answer: Flexie CRM is a great way to share information with other users. You can also send emails from the mailbox of another user and see any incoming messages they may have received! You can use Flexie CRM to keep your records close at hand, but still give them out when necessary. Let’s say you want to share a lead with a user or group of users. Here you see all the details related to the deal, and next go ahead in clicking on the Actions button - here is where one can choose between sharing it with an individual person as well as choosing among groups of people who have certain permissions. Now say that we wanted this very moment for instance, just now right at this point-in-time not only by yourself but also together simultaneously with others who enjoy what they do professionally—to be able think about how exciting and worthwhile life would feel if our deals were shared too! Lastly, click Save - and you’ve just shared your deal!