Outreach.io vs Marketo
Hyperise integrates with 100's of sales and marketing tools, many of which are in the Email Marketing category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.
In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of Outreach.io and Marketo. We'll also delve into the details of which offers the best personalization options within Email Marketing, with there respective Hyperise integrations
Outreach.io
Pricing: Outreach.io pricing starts at $100/user/month for the Sales Engagement package, which includes all the basic features such as email tracking, call tracking, meeting scheduling, and reporting. The Professional package costs $150/user/month and includes advanced features like sequence analytics, dynamic content, and advanced reporting. The Enterprise package is customizable and pricing is available upon request. It includes features like team and role-based permissions, Salesforce integration, and custom API.Vs
Marketo
Pricing: Marketo pricing is tiered and generally determined on the number of contacts you need to store and the type of package you select. Packages start from $895/month for up to 2,500 contacts and can go up to $7,995/month for up to 500,000 contacts. Additional contacts over any of the package thresholds will be charged in blocks of 1,000 contacts.
Outreach.io vs Marketo Highlights
Outreach.io and Marketo are both marketing automation platforms, but they have some key differences.
Outreach.io is focused on sales engagement and automation, while Marketo is more broad-based and addresses a wider range of marketing activities, such as email marketing, social media marketing, and digital advertising. Outreach.io prioritizes communication and collaboration between sales teams, and emphasizes features like personalized and targeted follow-up emails, call and task automation, and analytics for tracking performance across channels. Marketo, on the other hand, offers features like landing page creation, lead nurturing, lead scoring, and CRM integration to help nurture leads and track their progress through the sales funnel.
Overall, Outreach.io is best suited for companies that prioritize strong sales engagement and personalized prospect communication, while Marketo is better suited for companies that need a broader set of features across the entire marketing funnel.
Outreach.io vs Marketo Pros
Outreach.io Pros
- Outreach.io is more user friendly, allowing users to easily adopt the platform
- Outreach.io offers differentiated customization and personalization options that can help increase customer engagement
- Outreach.io has a shorter learning curve and is more intuitive to use
- Outreach.io has comprehensive campaign analytics and insights to help users optimize their overall outreach strategy
- Outreach.io is easier to scale and has less dependency on IT resources
- Outreach.io integrates with a number of popular customer engagement platforms and customer relationship management
- Outreach.io offers flexible pricing for different sized companies and can be customized to fit different budgets
- Outreach.io includes advanced automation capabilities that can help significantly streamline customer outreach process
- Outreach.io integrates with other applications such as Salesforce and Zapier to make the customer outreach process more efficient and effective
Marketo Pros
- Easy-to-use drag-and-drop campaign editor: Marketo provides a user-friendly campaign builder, making it easy to launch complex campaigns quickly and efficiently.
- Automation capabilities: Marketo has a variety of automation tools, including the ability to trigger emails based on activities and send automated follow-ups based on customer engagement.
- Comprehensive analytics: Marketo offers robust analytics and reporting tools to track the success of your campaigns and view performance trends.
- Integration with Salesforce: Marketo integrates easily with Salesforce, making it easy to synchronize data and improve marketing performance.
- Robust A/B testing: Marketo provides a variety of A/B testing options, allowing you to optimize your campaigns for better results.
- Comprehensive data segmentation: Marketo provides the ability to segment customers for targeted messaging, enabling personalized experiences for each customer.
Outreach.io vs Marketo Cons
Outreach.io Cons
- Complex setup process: Unlike most other tools (especially those from the same class), Outreach.io has a more complex setup process that can take time to understand fully.
- Lack of Visual Builder: Outreach.io does feature some useful automation tools, but they lack the visuals needed to quickly design and schedule campaigns.
- Steep learning curve: It takes some time to understand the platform and how it works.
- Limited integration options: Outreach.io's integrations are limited, so it may not be a great choice if you plan to use many other services.
- High cost: Outreach.io is not cheap, with plans starting at $500 per month.
Marketo Cons
- Marketo:
- Expensive compared to other solutions in the same space
- Limited support for analytics and reporting
- Complicated user interface
- Lack of useful integrations with other platforms
- Poor customer success support
- Outreach.io:
- Limited automation capabilities
- Basic contact management features
- Limited functions for managing conversations
- Few customization options for emails and campaigns
- Few customer success support resources
Outreach.io & Marketo Hyperise Integrations
Outreach.io uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.
Outreach.io makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.
- Using business Email passed from Outreach.io, Hyperise is able to enrich business logo and website screenshots. In some cases, with a business Email we're also able to enrich profile images, subject to the business email having a publicly available profile.
- Using business Website passed from Outreach.io, Hyperise is able to enrich business logo and website screenshots.
- Business name
- Job title
- Street
- City
- Country
- State
Outreach.io Integration Guide
Marketo uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.
Marketo makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.
- Using business Email passed from Marketo, Hyperise is able to enrich business logo and website screenshots. In some cases, with a business Email we're also able to enrich profile images, subject to the business email having a publicly available profile.
- Using business Website passed from Marketo, Hyperise is able to enrich business logo and website screenshots.
- Business name
- Job title
Marketo Integration Guide
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