Outreach.io vs Marketo

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Email Marketing category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of Outreach.io and Marketo. We'll also delve into the details of which offers the best personalization options within Email Marketing, with there respective Hyperise integrations

Outreach.io logo


Pricing: Outreach.io pricing starts at $100/user/month for the Sales Engagement package, which includes all the basic features such as email tracking, call tracking, meeting scheduling, and reporting. The Professional package costs $150/user/month and includes advanced features like sequence analytics, dynamic content, and advanced reporting. The Enterprise package is customizable and pricing is available upon request. It includes features like team and role-based permissions, Salesforce integration, and custom API.



Marketo logo


Pricing: Marketo pricing is tiered and generally determined on the number of contacts you need to store and the type of package you select. Packages start from $895/month for up to 2,500 contacts and can go up to $7,995/month for up to 500,000 contacts. Additional contacts over any of the package thresholds will be charged in blocks of 1,000 contacts.

Outreach.io vs Marketo Highlights

Outreach.io and Marketo are both marketing automation platforms, but they have some key differences.

Outreach.io is focused on sales engagement and automation, while Marketo is more broad-based and addresses a wider range of marketing activities, such as email marketing, social media marketing, and digital advertising. Outreach.io prioritizes communication and collaboration between sales teams, and emphasizes features like personalized and targeted follow-up emails, call and task automation, and analytics for tracking performance across channels. Marketo, on the other hand, offers features like landing page creation, lead nurturing, lead scoring, and CRM integration to help nurture leads and track their progress through the sales funnel.

Overall, Outreach.io is best suited for companies that prioritize strong sales engagement and personalized prospect communication, while Marketo is better suited for companies that need a broader set of features across the entire marketing funnel.

Outreach.io vs Marketo Pros

Outreach.io Pros

  • Outreach.io is more user friendly, allowing users to easily adopt the platform
  • Outreach.io offers differentiated customization and personalization options that can help increase customer engagement
  • Outreach.io has a shorter learning curve and is more intuitive to use
  • Outreach.io has comprehensive campaign analytics and insights to help users optimize their overall outreach strategy
  • Outreach.io is easier to scale and has less dependency on IT resources
  • Outreach.io integrates with a number of popular customer engagement platforms and customer relationship management
  • Outreach.io offers flexible pricing for different sized companies and can be customized to fit different budgets
  • Outreach.io includes advanced automation capabilities that can help significantly streamline customer outreach process
  • Outreach.io integrates with other applications such as Salesforce and Zapier to make the customer outreach process more efficient and effective

Marketo Pros

  • Easy-to-use drag-and-drop campaign editor: Marketo provides a user-friendly campaign builder, making it easy to launch complex campaigns quickly and efficiently.
  • Automation capabilities: Marketo has a variety of automation tools, including the ability to trigger emails based on activities and send automated follow-ups based on customer engagement.
  • Comprehensive analytics: Marketo offers robust analytics and reporting tools to track the success of your campaigns and view performance trends.
  • Integration with Salesforce: Marketo integrates easily with Salesforce, making it easy to synchronize data and improve marketing performance.
  • Robust A/B testing: Marketo provides a variety of A/B testing options, allowing you to optimize your campaigns for better results.
  • Comprehensive data segmentation: Marketo provides the ability to segment customers for targeted messaging, enabling personalized experiences for each customer.

Outreach.io vs Marketo Cons

Outreach.io Cons

  • Complex setup process: Unlike most other tools (especially those from the same class), Outreach.io has a more complex setup process that can take time to understand fully.
  • Lack of Visual Builder: Outreach.io does feature some useful automation tools, but they lack the visuals needed to quickly design and schedule campaigns.
  • Steep learning curve: It takes some time to understand the platform and how it works.
  • Limited integration options: Outreach.io's integrations are limited, so it may not be a great choice if you plan to use many other services.
  • High cost: Outreach.io is not cheap, with plans starting at $500 per month.

Marketo Cons

  • Marketo:
  • Expensive compared to other solutions in the same space
  • Limited support for analytics and reporting
  • Complicated user interface
  • Lack of useful integrations with other platforms
  • Poor customer success support
  • Outreach.io:
  • Limited automation capabilities
  • Basic contact management features
  • Limited functions for managing conversations
  • Few customization options for emails and campaigns
  • Few customer success support resources

Outreach.io & Marketo Hyperise Integrations

Outreach.io uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Outreach.io makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Outreach.io integration diagram
  • First name
  • Last name
  • Using business Website passed from Outreach.io, Hyperise is able to enrich business logo and website screenshots.
  • Phone
  • Business name
  • Job title
  • Street
  • City
  • Country
  • State

Outreach.io Integration Guide

Marketo uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Marketo makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Marketo integration diagram
  • First name
  • Last name
  • Using business Website passed from Marketo, Hyperise is able to enrich business logo and website screenshots.
  • Business name
  • Job title

Marketo Integration Guide

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Outreach.io and Marketo Frequently Asked Questions

Question: Q What is Outreach.io?

Answer: A Outreach.io is a platform for automating and scaling sales and customer engagement. It provides companies and enterprises with sales engagement solution they can use to personalize their outreach, understand engagement and empower their sales team.

Question: Q How does Outreach.io help sales teams?

Answer: A Outreach.io empowers sales teams by providing the tools they need to personalize outreach, capture customer engagement, segment audiences, drive optimization and attain faster results. Outreach helps sales teams become more efficient and effective in their sales performance.

Question: Q What features does Outreach.io offer?

Answer: A Outreach.io offers features such as contact management, automated engagement, email campaigns, automated activities, salesforce integration and reporting. With these features, users can automate their sales operations and get insights on customer engagement and sales performance.

Question: What is Marketo?

Answer: Marketo is an AI-powered experience marketing platform that enables brands to create deeper customer relationships and drive customer engagement by automating marketing activities and leveraging data from the customer lifecycle.

Question: What do Marketo users get?

Answer: Marketo users get access to powerful marketing automation tools, customizable campaigns and customer journeys, in-depth analytics and reporting, and integrated mobile and web experiences.

Question: How does Marketo work?

Answer: Marketo works by providing users with an extensive set of marketing tools that can be used to create, launch, and analyze customer campaigns. Marketo also allows users to segment customers and tailor data-driven campaigns to optimize the customer experience.

Question: How much does Marketo cost?

Answer: Marketo's pricing is based on a customer's individual marketing needs and can vary depending on size, use case, and services. Marketo subscriptions typically include a monthly fee and an additional cost per user.