Marketo vs Mailchimp

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Marketing Automation category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of Marketo and Mailchimp. We'll also delve into the details of which offers the best personalization options within Marketing Automation, with there respective Hyperise integrations

Marketo logo


Pricing: The pricing for Marketo typically depends on your company's specific needs. Generally, prices start at around $1200/ month, depending on the scope of the project. For more detailed information, it is best to contact Marketo directly in order to discuss your goals and receive an accurate quote.


Mailchimp logo


Pricing: Mailchimp's pricing depends on the type of plan you have. The Free plan is free and includes basic features such as 2,000 contacts and 10,000 email sends per month. The Essentials plan starts at $9.99/month and includes more advanced features such as email automation, advanced segmentation, and custom templates. The Standard plan starts at $19.


Marketo vs Mailchimp Highlights

Marketo and Mailchimp are both popular marketing automation platforms that can be used to create and run campaigns, build customer databases, and track analytics. However, they have distinct differences that should be considered when choosing between them. Marketo is more geared towards highly-targeted B2B campaigns, whereas Mailchimp is often used for more broad-reaching consumer campaigns. Marketo is designed for more complex workflows with advanced analytics and personalization, often in support of longer sales cycles and highly-specified customer experiences. Mailchimp is more focused on creating intuitive, approachable email campaigns without heavy customization. Additionally, Marketo supports more comprehensive automation and integration solutions, giving users more flexibility with their data. When it comes down to it, Marketo is an ideal choice for more complex customer engagement strategies, while Mailchimp makes mass email campaigns easy.

Marketo vs Mailchimp Pros

Marketo Pros

  • Pre-built marketing automation: Marketo offers a wide range of automated marketing campaigns that can be used immediately without having to build them from scratch in Mailchimp
  • Targeted personalization: Marketo allows for detailed segmentation and targeting of messages that can be used to reach customers with personalized content they will find valuable
  • Powerful insights: Marketo provides powerful insights into customer interactions and behaviour, allowing marketers to optimize their campaigns
  • Lead scoring and ROI tracking: Marketo allows you to score leads and track ROI over the course of the campaigns, providing better visibility and understanding of customer engagement
  • Robust analytics and reporting capabilities: Marketo offers detailed reports and powerful analytics so marketers can track overall performance and optimize campaigns over time.

Mailchimp Pros

  • Pros of Mailchimp compared to Marketo:
  • Lower cost Mailchimps pricing structure is more affordable than Marketos.
  • Easier to use Mailchimps user interface is simpler, which makes it easier to use for less tech-savvy users.
  • More features features such as automated segmentation and split-testing options are available in Mailchimp but not in Marketo.
  • Robust integration options Mailchimp integrates with more than 300 third-party apps, compared to Marketos handful.
  • Better customer support Mailchimp offers 24/7 customer service via email and phone, while Marketo does not.

Marketo vs Mailchimp Cons

Marketo Cons

  • Marketo:
  • Expensive: Marketo is significantly more expensive than MailChimp, with plans starting at $895 per month.
  • Limited Feature Set: As a marketing automation suite, Marketos feature set is much more limited than that of MailChimp.
  • Complex Interface: Marketos interface and tools can be challenging to learn and understand.
  • Longer Setup Time: MailChimps setup process is much simpler and shorter than Marketo's.
  • Limited Integrations: MailChimp has a larger range of integrations than Marketo, allowing for better customization and streamlining of workflow.

Mailchimp Cons

  • MailChimp is limited in customization and automation options compared to Marketo
  • MailChimp lacks a few features available in Marketo like Lead Scoring, custom landing pages, and A/B testing
  • The reporting and analytics features provided by MailChimp are not as comprehensive as those offered by Marketo
  • MailChimps customer support is not as accessible or robust as Marketos
  • MailChimps UI/UX is not as intuitive as Marketo's
  • It is much more difficult to personalize messages sent with MailChimp than with Marketo
  • MailChimp does not have an integrated marketing suite like Marketo has with its Marketing Cloud

Marketo & Mailchimp Hyperise Integrations

Marketo uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Marketo makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Marketo integration diagram
  • First name
  • Last name
  • Using business Website passed from Marketo, Hyperise is able to enrich business logo and website screenshots.
  • Business name
  • Job title

Marketo Integration Guide

Mailchimp uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Mailchimp makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Mailchimp integration diagram
  • First name
  • Last name
  • Phone

Mailchimp Integration Guide

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Marketo and Mailchimp Frequently Asked Questions

Question: What is Marketo?

Answer: Marketo is a cloud-based marketing automation software that enables businesses to drive personalized and measurable marketing campaigns across channels including email, website, social, and more.

Question: How much does Marketo cost?

Answer: Marketo’s pricing varies depending on the features and services required. Contact Marketo for a custom quote.

Question: What kind of support does Marketo provide?

Answer: Marketo offers various levels of support including online tickets, live chat, phone, knowledge base, and a community forum.

Question: How do I create a mailing list in MailChimp?

Answer: Mailing lists can be created within MailChimp by selecting the "Lists" tab at the top of the page and clicking "+ Create List".

Question: What is an Email Template?

Answer: An email template is an HTML file that you can use to quickly create beautiful, branded emails. Template designs can be uploaded to MailChimp to easily design stunning emails.

Question: How do I add contacts to my MailChimp list?

Answer: Contacts can be added to MailChimp lists by manually entering their information one-by-one, or by importing them from a text file or another list.

Question: How do I send an email using MailChimp?

Answer: To send an email using MailChimp, first create a list, then design and save an email template, then click "Create Campaign" from the dashboard. From there, select your list and template, make any changes to the template and hit "Next" to send the email.