Apollo and Marketo are both marketing automation platforms, but they differ in a few ways.
First, Apollo is focused on providing personalized messaging and outreach to targeted audiences. This means that it prioritizes audience segmentation and personalized communication based on individual contacts' behaviors and interests. In contrast, Marketo's strength is in lead management, nurturing, and scoring. It provides powerful tools for capturing and tracking leads as they move through the sales funnel.
Second, Apollo is suited to smaller to medium-sized teams and businesses with sales teams looking for help closing deals. On the other hand, Marketo is more suited for larger enterprises with bigger and more established marketing teams.
Third, Apollo's pricing is more affordable and flexible in comparison to Marketo's. Apollo offers a range of subscription options for businesses of different sizes and needs while Marketo's pricing is typically higher.
Overall, the main differences between Apollo and Marketo lie in their focus areas, target audiences, and pricing models. Depending on your specific needs, either platform can be a great choice for your marketing automation needs.