Apollo.io vs Marketo

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Marketing Automation category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of Apollo.io and Marketo. We'll also delve into the details of which offers the best personalization options within Marketing Automation, with there respective Hyperise integrations

Apollo.io logo


Pricing: The pricing for Apollo Marketing Automation platform varies depending on the number of contacts and features required. They offer four tiers: 1. Starter: This plan starts at $9,000 per year and supports up to 10,000 contacts. 2. Growth: This plan starts at $15,000 per year and supports up to 50,000 contacts. 3. Scale: This plan starts at $30,000 per year and supports up to 100,000 contacts. 4.


Marketo logo


Pricing: Marketo is a powerful marketing automation platform that offers various pricing options based on the needs of the customer. The pricing for Marketo is not publicly available on their website, as it depends on the size and requirements of the business. However, here are some general pricing estimates: 1. Marketo Standard: Starts at $895 per month with a maximum of 10,000 records. 2.

Apollo.io vs Marketo Highlights

Apollo and Marketo are both marketing automation platforms, but they differ in a few ways.

First, Apollo is focused on providing personalized messaging and outreach to targeted audiences. This means that it prioritizes audience segmentation and personalized communication based on individual contacts' behaviors and interests. In contrast, Marketo's strength is in lead management, nurturing, and scoring. It provides powerful tools for capturing and tracking leads as they move through the sales funnel.

Second, Apollo is suited to smaller to medium-sized teams and businesses with sales teams looking for help closing deals. On the other hand, Marketo is more suited for larger enterprises with bigger and more established marketing teams.

Third, Apollo's pricing is more affordable and flexible in comparison to Marketo's. Apollo offers a range of subscription options for businesses of different sizes and needs while Marketo's pricing is typically higher.

Overall, the main differences between Apollo and Marketo lie in their focus areas, target audiences, and pricing models. Depending on your specific needs, either platform can be a great choice for your marketing automation needs.

Apollo.io vs Marketo Pros

Apollo.io Pros

  • Apollo comes with a comprehensive contact database that can be used to build targeted campaigns, while Marketo lacks a built-in contact database.
  • Apollo makes it easy to build multi-channel campaigns with email, social media, and direct mail, while Marketo has limited capabilities for direct mail.
  • Apollo offers advanced AI-powered lead scoring, while Marketo's lead scoring is simpler and less customizable.
  • Apollo provides real-time analytics and insights into campaign performance, while Marketo requires more manual effort to gather and analyze data.
  • Apollo offers a more streamlined and user-friendly interface, making it easier for non-technical marketers to use compared to Marketo's complex interface.
  • Apollo's customer support team is highly responsive, with personalized onboarding, training, and ongoing support, while Marketo's customer support can be slow and difficult to reach at times.

Marketo Pros

  • Marketo offers a more extensive set of integrations compared to Apollo.
  • Marketo has a more user-friendly interface and a smoother overall user experience.
  • Marketo provides more advanced lead management capabilities, including lead scoring and nurturing.
  • Marketo offers more robust reporting and analytics compared to Apollo.
  • Marketo's campaign management tools are more comprehensive and flexible than Apollo's.
  • Marketo provides better support for ABM (account-based marketing) strategies.
  • Marketo offers more advanced email marketing features, including A/B testing and dynamic content personalization.
  • Marketo provides more advanced social media marketing capabilities, including social listening and publishing.

Apollo.io vs Marketo Cons

Apollo.io Cons

  • Apollo's pricing is less transparent compared to Marketo, which can make budgeting and forecasting more difficult.
  • Apollo's interface can be less intuitive than Marketo's, which may require more training and support for users.
  • Apollo's reporting and analytics capabilities are not as robust as Marketo's, which could limit the ability to derive insights from marketing campaigns.
  • Apollo's lead scoring and nurturing features are less advanced compared to Marketo, which may impact lead quality and conversion rates.
  • Apollo's integration with other tools and systems may be more limited compared to Marketo, which could cause challenges in streamlining workflow and data management.

Marketo Cons

  • Here are some potential cons for Marketo compared to Apollo:
  • Steep learning curve: Some users may find Marketo difficult to navigate and set up, requiring additional time and effort to get up and running.
  • Limited integrations: Marketo's integrations with other tools and platforms may be more limited when compared to Apollo, limiting the overall versatility and power of the platform.
  • Expensive pricing: Marketo can be quite expensive, particularly for smaller businesses or startups, which could make it less accessible for some organizations.
  • Slow performance: Depending on the size and complexity of your marketing operations, Marketo's performance may be slower than some competitors, potentially impacting productivity and efficiency.
  • Limited reporting capabilities: While Marketo does offer reporting capabilities, some users may find them more limited compared to other marketing automation platforms like Apollo, resulting in less insight and actionable data.

Apollo.io & Marketo Hyperise Integrations

Apollo.io uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Apollo.io makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Apollo.io integration diagram
  • First name
  • Last name
  • Using business Website passed from Apollo.io, Hyperise is able to enrich business logo and website screenshots.
  • Phone
  • Business name
  • Job title
  • Category
  • City
  • Country
  • State

Apollo.io Integration Guide

Marketo uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Marketo makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Marketo integration diagram
  • First name
  • Last name
  • Using business Website passed from Marketo, Hyperise is able to enrich business logo and website screenshots.
  • Business name
  • Job title

Marketo Integration Guide

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Apollo.io and Marketo Frequently Asked Questions

Question: What is Apollo?

Answer: Apollo is a comprehensive marketing automation platform that enables businesses to manage their customer data, execute smart email campaigns, and monitor their performance to optimize their marketing efforts.

Question: What features does Apollo offer?

Answer: Apollo offers a range of features including email campaigns, lead scoring, email tracking, web tracking, CRM integration, integrations with other tools like Zapier, advanced reporting and analytics, and more.

Question: How does Apollo help with lead generation?

Answer: Apollo enables businesses to track website visitors and capture their information, analyze their behavior, and segment them into targeted lists for email nurturing campaigns. It also enables businesses to score leads based on their engagement, which allows them to prioritize their follow-up efforts.

Question: Can Apollo integrate with other tools?

Answer: Yes, Apollo integrates with several other tools such as Salesforce, HubSpot, Marketo, Zapier, and others.

Question: What level of customer support does Apollo offer?

Answer: Apollo offers a range of customer support options including email support, phone support, and live chat support during business hours. They also provide extensive documentation and training resources for their users.

Question: Is Apollo suitable for small businesses?

Answer: Yes, Apollo is suitable for small businesses as it offers scalable pricing plans based on the number of contacts in a user’s database. Additionally, its intuitive interface and easy-to-use features make it accessible to users with varying levels of technical expertise.

Apollo.io vs Marketo

Question: Why should I choose Apollo?

Answer: It’s time to take your prospecting game one step further. With Apollo you can find the right leads at the right time, with over 60 filters from our 200 million contact database that includes 10 million companies and a vast collection of mobile numbers among them - making it easier than ever for you to streamline your workflow across Salesforce and Gmail while also taking care of any data entry on behalf of yourself. Start personalizing outreach sequences with customization via Analytics tools, or simply use Sequences in order to boost efficiency when scaling personalized prospects

Question: How does Apollo sync data with my CRM?

Answer: Leave it to the Apollo CRM integration to sync data on people, companies, activities and correct old or inaccurate data. Most sales teams have anywhere from tens of thousands to millions of inaccurate records in their CRMs which causes confusion around reps and clogs up funnels for automation tools that interrupt your journey towards success!

Question: How does Apollo help my Sales Team?

Answer: You know, your future success on the sales floor is determined by all sorts of metrics and data that point to a more receptive environment for increased bottom line growth (think open rates, reply rates, meetings set, rep activity across the board). And then there’s added ability to say WHY numbers go up or down. That’s strategic leadership at its finest! Apollo Sales Engagement Platform helps you track leading indicators of revenue growth so it can be pointed out specifically when they occur--leading you toward maximum profit in no time

Question: What is the Apollo Chrome Extension?

Answer: The Apollo Chrome extension is a must-have for any sales professional who wants to speed up their prospecting process and increase the number of qualified leads they’re able to generate. With just one click, you can export your LinkedIn contacts into an Excel spreadsheet so that it’s easy find prospects in need of specific services or products within seconds!

Question: What is Marketo?

Answer: Marketo is a cloud-based marketing automation platform that enables companies to manage and automate their marketing campaigns across multiple channels.

Question: What are the key features of Marketo?

Answer: Marketo's key features include lead management, email marketing, campaign management, account-based marketing, customer engagement, analytics, and personalized experiences.

Question: How does Marketo's lead management work?

Answer: Marketo's lead management allows you to capture leads from multiple sources, score and prioritize them based on their level of engagement, and automate follow-up campaigns to nurture them through the funnel.

Question: How does Marketo integrate with other systems?

Answer: Marketo offers integrations with a wide range of systems including CRMs, web analytics tools, social media platforms, and advertising networks.

Question: Can Marketo be customized to meet specific business needs?

Answer: Yes, Marketo is highly customizable and can be tailored to meet your specific business needs through advanced configuration options and integrations.

Question: What pricing plans does Marketo offer?

Answer: Marketo offers different pricing plans based on the features and level of support required. Pricing is typically determined based on the size and complexity of your organization.

Question: Is Marketo easy to use?

Answer: While Marketo offers many powerful features, it can be challenging to set up and use. However, Marketo offers comprehensive training and support resources to help users get up to speed quickly.