Marketo vs Zoho CRM

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Marketing Automation category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of Marketo and Zoho CRM. We'll also delve into the details of which offers the best personalization options within Marketing Automation, with there respective Hyperise integrations

Marketo logo


Pricing: Marketo is a leading marketing automation platform used by businesses of all sizes to automate and streamline their marketing processes. The pricing for Marketo is not publicly available, as it depends on a variety of factors such as the number of contacts in your database, the specific features and functionalities you require, and the level of support you need. You can contact Marketo's sales team or a certified Marketo partner for a custom quote based on your specific needs.


Zoho CRM logo

Zoho CRM

Pricing: Zoho offers a variety of pricing plans depending on the specific product you are interested in using. Here is a brief overview of the pricing plans for some of Zoho's popular products: 1. Zoho One: Starts at $18 per user per month (billed annually) and includes access to over 40 Zoho applications. 2.

Marketo vs Zoho CRM Highlights

Marketo and Zoho are both powerful software platforms for marketing, sales, and customer engagement. However, there are several key differences between the two tools.

First, Marketo is primarily focused on automation and optimization of marketing campaigns. Its features include email campaigns, lead management, web analytics, and social media marketing. Marketo is designed for larger, enterprise-level businesses with more complex marketing needs.

On the other hand, Zoho is more of an all-in-one business software suite that includes a wide range of tools, including marketing automation, CRM, project management, customer support, and finance. It is more suitable for small to medium-sized businesses that need a cost-effective, comprehensive solution to manage their sales and marketing operations.

In summary, while Marketo is a powerful marketing automation tool geared towards enterprise-level businesses, Zoho provides a variety of tools designed to cater for small to medium-sized businesses with limited budgets aiming to streamline and automate several aspects of their sales and marketing operations.

Marketo vs Zoho CRM Pros

Marketo Pros

  • Marketo features extensive marketing automation tools with advanced capabilities
  • Marketo has a more intuitive and user-friendly interface
  • Marketo provides robust account-based marketing (ABM) features
  • Marketo offers better integration with other marketing and sales tools, such as Salesforce
  • Marketo enables more detailed and customizable reporting and analytics
  • Marketo provides excellent customer support and a wide range of training resources

Zoho CRM Pros

  • Zoho is more affordable than Marketo, especially for small businesses
  • Zoho has a simpler user interface that is easier for beginners to use
  • Zoho offers a wider range of software products than Marketo, including CRM, HR, and project management tools
  • Zoho has a stronger focus on customer support and responsiveness with 24/7 phone support available
  • Zoho allows for more customization and control over marketing campaigns, including the ability to create custom fields and workflows
  • Zoho offers more flexibility with pricing plans, allowing customers to pay monthly, annually, or even pay as they go.
  • Zoho also provides a more robust mobile app which provides users with complete access and control on the go.

Marketo vs Zoho CRM Cons

Marketo Cons

  • Sure! Here are some notable cons for Marketo when compared to Zoho:
  • Higher pricing plans; Marketo can be relatively more expensive
  • Steeper learning curve compared to Zoho, so it may take more time to get used to the platform
  • Limited customization options compared to Zoho, which allows for more extensive customization and flexibility
  • Customer support can be slow to respond and may not always be helpful or accurate
  • Not as user-friendly as Zoho, especially for smaller businesses with limited resources or experience in marketing automation.

Zoho CRM Cons

  • Limited customization options for landing pages and emails
  • Smaller user community and fewer resources for troubleshooting issues
  • Reporting and analytics tools not as robust as Marketo's
  • Limited integrations with other marketing tools and platforms
  • Steep learning curve for beginners due to complex features and interface
  • Limited lead scoring capabilities compared to Marketo's more advanced options
  • Limited capabilities for A/B testing and optimizing campaigns.

Marketo & Zoho CRM Hyperise Integrations

Marketo uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Marketo makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Marketo integration diagram
  • First name
  • Last name
  • Using business Website passed from Marketo, Hyperise is able to enrich business logo and website screenshots.
  • Business name
  • Job title

Marketo Integration Guide

Zoho CRM uses the Image embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Zoho CRM makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Zoho CRM integration diagram
  • First name
  • Last name
  • Phone
  • Using business Website passed from Zoho CRM, Hyperise is able to enrich business logo and website screenshots.
  • Business name
  • Category
  • Street
  • City
  • State
  • Country
  • Zip

Zoho CRM Integration Guide

Other Marketo & Zoho CRM Marketing Automation platform comparisons

Marketo and Zoho CRM Frequently Asked Questions

Question: What is Marketo?

Answer: Marketo is a cloud-based marketing automation platform that helps companies engage with their customers and prospects through various digital channels.

Question: What features does Marketo offer?

Answer: Marketo offers a variety of features, including email marketing, lead management & scoring, CRM integration, social media marketing, analytics, and more.

Question: How do I get started with Marketo?

Answer: To get started with Marketo, you need to sign up for an account on their website. After that, you can access their platform and start exploring the different features and functionalities.

Question: How much does Marketo cost?

Answer: Marketo offers different pricing plans based on your business needs. The pricing plans are not publicly available, so you will need to contact Marketo's sales team to get a quote.

Question: Does Marketo integrate with other marketing tools?

Answer: Yes, Marketo integrates with a variety of marketing tools, including CRM systems, advertising platforms, social media platforms, and analytics tools.

Question: Does Marketo offer support and training?

Answer: Yes, Marketo offers support and training to its users. They provide resources such as online help articles, customer support, and training materials to help users get the most out of their platform.

Question: What is Zoho?

Answer: Zoho is a cloud-based software suite designed to improve business processes by connecting departments, processes, and people.

Question: Does Zoho offer a free trial?

Answer: Yes, Zoho offers a free trial of 14 days for most of its products.

Question: Is Zoho One a standalone product?

Answer: No, Zoho One is not a standalone product. It is a suite of more than 40 integrated web applications designed for businesses to manage their operations efficiently.

Question: Can Zoho be integrated with other software?

Answer: Yes, Zoho has integrations with a wide range of software, including Google Apps, Microsoft, and QuickBooks.

Question: Is Zoho secure?

Answer: Yes, Zoho has robust security features that ensure your data is safe and secure, including SSL encryption, firewall protection, and data backups.

Question: Can Zoho be used on a mobile device?

Answer: Yes, Zoho is available on mobile devices through their mobile apps, which are available for iOS and Android devices.

Question: What support does Zoho offer?

Answer: Zoho offers several support channels, including email support, phone support, and a knowledge base for self-help. They also have a community forum where users can interact and get support.