Marketo vs Salesforce

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Marketing Automation category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of Marketo and Salesforce. We'll also delve into the details of which offers the best personalization options within Marketing Automation, with there respective Hyperise integrations

Marketo logo


Pricing: Marketo pricing varies depending on the solution you choose and the features you need. Generally, the marketing automation platform includes a base cost of $1,195 per month for up to 10,000 contacts, plus additional fees for exceeded contact limits and extra features. Also, to get all the features, you will need to purchase add-on packages, which could range from $50 per month to more than $5,000 per month, depending on the complexity and scope of your needs.


Salesforce logo


Pricing: Salesforce pricing is based primarily on the number of users in your Salesforce instance and the edition of Salesforce you choose. Prices vary, but the average user fees range from $25 to $300 per user per month. Salesforce also offers discounted rates for non-profits and academic institutions, as well as free starter plans for those just getting started. Additional services such as storage, security, and customizations can cost extra.

Marketo vs Salesforce Highlights

Marketo and Salesforce are both cloud-based customer relationship management (CRM) systems. However, they have different functions and uses. Marketo is primarily designed to manage customer experience and lead generation through marketing automation, while Salesforce focuses on sales and customer service. With Marketo, marketers can build campaigns, track interactions, and measure results. Salesforce, on the other hand, provides CRM and process automation. It provides tools to help salespeople manage customer data and interactions, automate customer service processes, and gain insights on customer behavior. While both platforms can be used to create successful customer experiences, Marketo offers powerful marketing automation tools to help companies reach and engage their target audiences.

Marketo vs Salesforce Pros

Marketo Pros

  • Easier UI: Marketos user interface is designed to be much simpler, easier to use and quicker to learn than Salesforce.
  • Campaign Automation: Marketo's exceptional automation capabilities such as drag and drop landing page building and copywriting capabilities, A/B testing, RSS-to-email integration, and content personalization allow users to save a considerable amount of time and resources.
  • Lead Nurturing: Marketo offers lead nurturing campaigns that enable effective customer segmentation and targeted marketing.
  • Performance Tracking & Insights: Marketo tracks the performance of campaigns, emails and webpages via reports, to help you understand your performance and make adjustments for future campaigns.
  • Cost-Effective: Marketo offers a more cost-effective option for companies that are just starting out.

Salesforce Pros

  • Easier integration with other software programs: Salesforce provides a convenient and powerful platform for integrating other software programs with the Salesforce CRM. This allows companies to have unified customer data streams, reducing the effort needed to transfer data from one system to another.
  • Enhanced customer analytics: Salesforce provides users with better insight into customer behavior, giving them the ability to easily segment customers based on interests, behaviour, and other criteria.
  • Robust automation capabilities: Automation plays an important role in managing customer relationships, and Salesforce comes with powerful automation capabilities. With Salesforce, users can set up automated tasks, such as sending emails and tracking customer activities.
  • Comprehensive reporting tools: Salesforce provides users with an array of reporting tools, allowing them to easily generate detailed reports on customer interactions, campaign performance, and more.
  • Social media integration: Salesforce integrates with social networks, allowing users to quickly share content and monitor customer conversations. This helps companies stay in tune with what customers are saying and helps them better target their campaigns.
  • Cost effective: Salesforce is one of the most cost effective customer relationship management systems. Compared to other platforms, it provides a robust set of features at an affordable price.

Marketo vs Salesforce Cons

Marketo Cons

  • Higher cost of ownership compared to Salesforce: Although Marketo offers cheaper upfront costs, its service fees add up over time, resulting in a higher cost of ownership than Salesforce.
  • Limited integration with third-party applications: Marketo only integrates with a select number of third-party applications, limiting the ability of users to customize their experience.
  • Lack of functionality in certain areas: Marketo lacks functionality in certain areas such as surveys, A/B testing, and usability testing.
  • Technical support can be slow: Marketo customer service can be slow to respond, which can be frustrating for users who need help quickly.
  • Limited scalability: Marketos scalability is restricted by the number of integrations it supports, making it difficult to grow a business rapidly.

Salesforce Cons

  • Expense: Salesforce is much more expensive than Marketo.
  • Complexity: Salesforce has a much higher learning curve due to its complexity and can take longer to master than Marketo.
  • Customization: Marketo is more flexible and customizable than Salesforce.
  • Support: Marketo provides more personal phone support than Salesforce.
  • Reliability: Marketos reliability is much higher than Salesforce, meaning there are fewer unexpected glitches or outages.
  • Reporting capabilities: Marketo offers more detailed reporting capabilities than Salesforce.
  • Technical expertise: Marketo does not require as much technical expertise to use as Salesforce does.

Marketo & Salesforce Hyperise Integrations

Marketo uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Marketo makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Marketo integration diagram
  • First name
  • Last name
  • Using business Website passed from Marketo, Hyperise is able to enrich business logo and website screenshots.
  • Business name
  • Job title

Marketo Integration Guide

Salesforce uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Salesforce makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Salesforce integration diagram
  • First name
  • Last name
  • Using business Website passed from Salesforce, Hyperise is able to enrich business logo and website screenshots.
  • Business name
  • City
  • State
  • Country
  • Zip
  • Phone
  • Category

Salesforce Integration Guide

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Marketo and Salesforce Frequently Asked Questions

Question: What is Marketo?

Answer: Marketo is a marketing automation platform that helps companies automate their marketing processes, deliver personalized customer experiences, and measure the success of their marketing programs.

Question: How does Marketo work?

Answer: Marketo works by automating and streamlining the delivery of personalized marketing messages and campaigns, allowing marketers to create custom experiences for their customers and measure the success of their programs. Marketo also provides tools to track engagement, nurture leads, and manage marketing resources.

Question: What are the benefits of using Marketo?

Answer: Marketo provides a range of benefits, including the ability to: automate, personalize, and measure marketing; deliver personalized experiences; track engagement; nurture leads; and manage marketing resources.

Question: What is Salesforce?

Answer: Salesforce is a cloud-based customer relationship management system that helps organizations manage their customer relationships and data. It includes features such as lead management, contact management, product tracking, analytics, and custom reporting.

Question: What is the difference between Salesforce and

Answer: Salesforce is the company, while is the platform that harnesses the Salesforce technology through the cloud. gives users access to the full suite of features and tools available in the Salesforce platform.

Question: How does Salesforce help a business?

Answer: Salesforce helps businesses streamline their operations and gain valuable insights into customer behavior. It enables users to automate repetitive sales tasks, better manage leads and contacts, track customer interactions, analyze customer data, create custom reports, and more.